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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

20:11

209 | (HOT SEAT) Scaling In Quantum Leaps, Not Baby...

The Obvious Choice ·

2024/04/19

You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more. Defining the pillars of your coaching so you know which experts to add to your team Creating your organizational responsibility chart and choosing which responsibilities you keep Managing the fear of clients rejecting changes in the business process -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me --

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51:43

208 | Ryan Lee - Building A Reputation and Life...

The Obvious Choice ·

2024/04/17

It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust. How to avoid accidentally creating a reputation you don't want 1-3-6 framework to creating a fulfilling life and profitable business The permission you didn't know you needed -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio

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01:01:37

203 | (HOT SEAT) 7 Mistakes Made Based On...

The Obvious Choice ·

2024/04/05

Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passive income failed Why collaboration sounds great in theory, but isn't the sales fuel you want it to be Your business isn't like the Field of Dreams -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and

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44:02

202 | Jim Sheils - Protecting Family Time as an...

The Obvious Choice ·

2024/04/03

By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow Using board meetings to build deeper connections with your kids -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital

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45:33

201 | Why Clients Quit (And How To Prevent It)

The Obvious Choice ·

2024/04/01

When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reasons why clients quit The three main points clients tend to leave (plus a guaranteed way to increase testimonials) The four-part framework to solve clients quitting -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a

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16:51

197 | (HOT SEAT) Pacing Yourself As An Entrepreneur

The Obvious Choice ·

2024/03/22

You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought. Creating your own 8-4 framework because work-life balance is bullshit Using the Leap Frog Effect to not go stagnant but not burn out Learning how to take down time -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to

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49:14

196 | Joey Coleman - Building Relationships That Matter

The Obvious Choice ·

2024/03/20

Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter. The 4 R's every employee needs to be aware of (that can also apply to your clients) The mutually beneficial impact of seeking out opportunities to celebrate others Adjusting how you view your identity to create more abundance in your life -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99

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52:06

195 | From Break-Even To Millions With 3 Changes

The Obvious Choice ·

2024/03/18

The things that can bring you from struggling to insane success aren't major changes. Sometimes, they're weirdly simple. The switch that turned an apathetic audience around Firing the smart people and the single best action taken to grow the company Fixing the major pricing mistake -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to

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22:50

194 | (HOT SEAT) Goal: $100,000 a month

The Obvious Choice ·

2024/03/15

Having high sales goals means you need a dialed-in sales process. Turning a good following and great reputation into more clients The thing that nobody is doing, but should be, to build relationships via email Where the real money is -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com -- Hosts: @itscoachgoodman

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18:13

191 | (HOT SEAT) A Steady Stream of Ready To Buy Leads

The Obvious Choice ·

2024/03/08

After a great sales cycle, you may suddenly feel like, "Oh, crap. Now I have to get more people." If you go about it the right way, you can create an environment that helps you have a pool of ready-to-buy clients. Resetting expectations after the first launch high Creating opportunities to get more of your ideal clients consistently How to leverage existing assets -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with

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53:51

190 | Jaidree Braddix - Choosing Your Book Publishing...

The Obvious Choice ·

2024/03/06

Writing a book is a beast of a project. If you've been thinking about it, you probably have a ton of questions and even pieced together some answers from other authors and marketing agencies. You don't often hear answers from a true expert - a literary agent. How to find an agent if you want to traditionally publish The 3-part framework to decide if you should write a book Deciding to self-publish versus traditionally publish your book This interview is a recording from the Obvious Choice

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49:32

189 | Troubleshooting 3 Common Niche Mistakes

The Obvious Choice ·

2024/03/04

If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working. What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche. Choosing a superficial niche Choosing a niche that can't afford you Choosing a niche that you aren't connected to -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers,

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56:45

187 | Gloria Mark - Boosting Productivity With Wellbeing

The Obvious Choice ·

2024/02/28

It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing. Running away to the forest isn't a bad idea - but not for the reason you think. Snacking on Candy Crush Running away to the forest for divergent thinking (and other options) Spontaneous watercooler time influences focus, productivity, and well-being This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime

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46:04

186 | Help Everyone Without Going Broke

The Obvious Choice ·

2024/02/26

As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet. You can help everyone and not be broke. The problem is - you have your business model backward. Turning sinking spirals into functional flywheels The binary decision everyone avoids The passive income fallacy and small sale addiction -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our

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17:42

185 | (HOT SEAT) Creating Space For Growth

The Obvious Choice ·

2024/02/23

When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time? Managing the fear of shifting clients to a new coach Figuring out how many clients to delegate Leveraging your new freed-up time to scale your business -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY

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58:11

184 | Brian Pirrip - Making Play Profitable

The Obvious Choice ·

2024/02/21

As we get older, we sometimes become embarrassed of the things that we geek out about. If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible. It's not just about what you're geeking out about, but with who Creating your Rolodex of connections without a funnel Giving people a reason to trust (and buy from) you This interview is a recording from the Obvious Choice Business Summit

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46:30

183 | In Defense of Burnout

The Obvious Choice ·

2024/02/19

When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall. But is burnout necessarily a bad thing? The third arm Balancing staying relevant versus being omnipresent Bad for the ego, good for the wallet -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice

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23:04

182 | (HOT SEAT) Scaling Your Business Without Drowning

The Obvious Choice ·

2024/02/16

We're often winging it when we first start our businesses. This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine. The heuristic to use to help you focus on the right clients Identifying your client containers to hire help Using If-Then statements to build a scalable process -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel

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54:30

181 | Dr. John Berardi - Where To Place Your Bet For...

The Obvious Choice ·

2024/02/14

Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it? Staying in your lane and what's more important than what you do The best marketing education you can get Where to place your bets This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all

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56:50

180 | Social Media Is Not Enough

The Obvious Choice ·

2024/02/12

Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today. Why one of the most successful marketing ads of 2023 caused a CEO to resign What customers and avocados have in common The three types of content that matters -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com

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