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PODCAST

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in

technology

All Episodes

0:00

Transcript for A spotlight on SEO and data with...

Search Off the Record ·

2022/06/02

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32:32

A spotlight on SEO and data with Michelle Robbins

Search Off the Record ·

2022/06/02

In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap. Episode

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0:00

Transcript for Let's talk about Web 3.0

Search Off the Record ·

2022/05/19

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33:55

Let’s talk about Web 3.0

Search Off the Record ·

2022/05/19

With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that? Episode transcript → https://goo.gle/sotr038-Transcript Search

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0:00

Transcript for Let’s talk sitemaps

Search Off the Record ·

2022/05/05

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28:21

Let’s talk sitemaps

Search Off the Record ·

2022/05/05

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript → https://goo.gle/sotr037-Transcript Search Off the Record is a podcast series that takes you behind

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0:00

Transcript for The Story of Kenichi Suzuki

Search Off the Record ·

2022/04/26

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29:38

Structured data: What's it all about?

Search Off the Record ·

2022/04/07

In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you. Episode transcript → https://goo.gle/sotr035-Transcript Search Off the Record is a podcast series that takes you

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0:00

Transcript for Structured data: What's it all about?

Search Off the Record ·

2022/04/07

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29:49

De-SEOing: ants vs π

Search Off the Record ·

2022/03/24

You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject. Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ Get videos on Google with schema markup →

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0:00

Transcript for De-SEOing: ants vs π

Search Off the Record ·

2022/03/24

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29:03

Cats, muffins and more: Videos in Search

Search Off the Record ·

2022/03/10

Let’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections, and more influence the way search engines surface content. Learn some best practices for surfacing your videos in search! Episode transcript → https://goo.gle/sotr033-Transcript Video indexing best practices → https://goo.gle/3vFuAWg Google's

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0:00

Transcript for Cats, muffins and more: Videos in Search

Search Off the Record ·

2022/03/10

en

31:42

The Story of Aleyda Solis

Search Off the Record ·

2022/02/17

Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO. Episode transcript → https://goo.gle/sotr032-transcript Search Off the

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0:00

Transcript for The Story of Aleyda Solis

Search Off the Record ·

2022/02/17

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33:48

Building a better website for Steve

Search Off the Record ·

2022/02/03

Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website? Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine. Episode transcript → https://goo.gle/sotr031-transcript Episode 17 →

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0:00

Transcription for Building a better website for Steve

Search Off the Record ·

2022/02/03

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37:02

What to expect from Search Central in 2022?

Search Off the Record ·

2022/01/20

In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more! Episode transcript → https://goo.gle/sotr030-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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0:00

Transcript for What to expect from Search Central in...

Search Off the Record ·

2022/01/20

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34:36

Year in Search Central 2021

Search Off the Record ·

2022/01/11

In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript → https://goo.gle/sotr029-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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