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PODCAST

Best Story Wins

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next

business marketing

All Episodes

41:17

Ep. 29 Francisco Cornejo of StoryBook

Best Story Wins ·

2024/05/30

Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch

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56:54

Ep. 28 Erik Martin of Midjourney

Best Story Wins ·

2024/05/16

As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences.. We also discuss:Erik’s extensive experience in building

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64:59

Ep. 27 Bryan Saftler of Data Bricks

Best Story Wins ·

2024/05/02

Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?In today’s episode, we are joined by Bryan Satftler, Global Head of Marketing for Communications, Media & Entertainment at DataBricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.We also

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47:27

Ep. 26 Sam Oshin (Senior Director, Brand and...

Best Story Wins ·

2024/04/18

Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple

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38:50

Ep. 25 Jon Miller (MarTech Entrepreneur)

Best Story Wins ·

2024/04/04

This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including

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44:01

Ep. 24 Melissa Rosenthal (CMO at Insight Timer)

Best Story Wins ·

2024/02/29

Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.Join us as we

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35:25

Ep. 23 Nick Levesque (Creative Director at Asana)

Best Story Wins ·

2024/02/15

In this episode, we are joined by Nick Levesque, Creative Director at Asana, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas. Join us as we discuss: Nick’s four Cs brand philosophyHow Distinctive Brand Assets can elevate your marketing

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44:57

Ep. 22 Charlie Waite (Director of Product Design at...

Best Story Wins ·

2024/02/01

Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth.Join us as we discuss:How good product

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48:03

Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

Best Story Wins ·

2024/01/18

Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success. Join us as we discuss:The challenges and opportunities behind

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46:23

Ep. 20 Kohl Crecelius (CEO and Co-Founder of Known...

Best Story Wins ·

2024/01/04

Great partnerships lead to thriving brands. In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnerships have allowed his brand to achieve stable and sustainable growth while staying true to their mission of increasing the world’s access to ethical fashion.Join us as we discuss:Why a high level of production should come along with a high level of positive and sustainable impactHow education can be an invaluable brand resource to connect with

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50:44

Ep. 19 Noah Elias (Founder of Noah Fine Art)

Best Story Wins ·

2023/12/14

Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create.In this episode, we are joined by Noah Elias, Founder of Noah Fine Art, as he unravels how he has managed to fuse cleverness, creativity, and commerce to drive business success. Supported by strategic purpose and faith, Noah shares his extensive experience in the creative industry, highlighting the importance of building a transformational rather than transactional brand

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48:08

Ep. 18 Joe Chernov (CMO at Pendo.io)

Best Story Wins ·

2023/11/30

In today’s episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are marketing “through” people—not “to” people. By cultivating his team’s strengths and infusing the Pendo brand story with strong emotion, he and his team are turning Pendo into a market winner. Join us as we discuss:How to leverage KPIs to make your customers feel above averageThe role of biases and emotional

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52:28

Ep. 17 Joshua Ariza (Founder and Owner of Chomp Brand)

Best Story Wins ·

2023/11/09

Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable brand story.Embracing an ethos-driven approach to storytelling is what today’s guest, Joshua Ariza, Founder and Owner of Chomp Brand, has done to tackle the complexities of building his own illustration label. Through the intersection of art and fun, Joshua shares insights into the benefits of having an expansive interpretation of the illustration

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46:05

Ep. 16 Cymone Wilder (Senior Art Director, Brand at...

Best Story Wins ·

2023/10/26

Every brand needs a compelling story—even ones as established as Amazon Web Services.Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing division that’s lacked a design focus for years. In this episode, Cymone shares lessons she’s learned from working at a company as big as AWS, such as dealing with tension that results from authenticity, initiating change at a large organization, and connecting with end users.Join us as

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60:27

Ep. 15 Joel Beukelman (Product Designer at Royal.io)

Best Story Wins ·

2023/10/12

In this episode, we have the pleasure of chatting with Joel Beukelman, Product Designer at Royal.io. Join us for a cutting-edge conversation in which Joel discusses what it’s like to build a marketplace at the intersection of cryptocurrency, music streaming, and Web3. With the goal of disrupting traditional, outdated practices in the music industry, Joel and his colleagues are designing solutions and tools that are aimed at empowering artists to connect with fans and monetize their music. Join us as

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54:51

Ep. 14 Justin Rands (Director of Brand Design at Oyster)

Best Story Wins ·

2023/09/28

In this episode, we’re delighted to welcome in Justin Rands, Director of Brand Design at Oyster. Tune in to hear us chat about how he and his team make Oyster stand out as a brand, the importance of experimentation, the future of AI in content creation, and more. Justin also shares insights from his career journey, including the challenges of running a 700-person team and the riskiest moves he’s made at Oyster.Join us as we discuss:How the best brand stories find the human elementWhy it’s so

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60:24

Ep. 13 Mike Constantiner (Co-Founder, Head of Brand...

Best Story Wins ·

2023/09/14

In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufacture tree-free baby diapers. As we delve into the process of ideation, consolidation, and maintenance of the company, Mike emphasizes the importance of building a narrative where the community—in this case, parents—hold the guiding voice that steers the brand's decisions to resonate with a wider audience and that can lead to the creation of a lifestyle

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44:35

Ep. 12 Ross Yoshida (Senior Director of Graphic...

Best Story Wins ·

2023/08/31

Today’s special guest is Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers. In this episode, we dive into how a blend of authenticity, confidence, and “hot sauce” has created one of the world’s most iconic sports brands. Tune in to hear Yoshida’s perspective on how winning brands elevate the fan experience, how the Dodgers’ creative team approaches each year’s visual campaign, where he gets his inspiration from, and more. Just us as we discuss:Challenging perspectives if

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45:16

Ep. 11 Jonah Freedman (Content & Growth Marketing...

Best Story Wins ·

2023/08/17

In this episode, we speak with Jonah Freedman, Content & Growth Marketing Leader at Salesforce. Tune in to hear Jonah share his journalistic approach to content marketing, where he finds inspiration, how he juggles different stakeholders, as well as his thoughts on the future of AI. Join us as we discuss:The key to both storytelling and content creationHow finding creative inspiration everywhere is powerfulWhy AI has the potential to revolutionize content creation

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50:33

Ep 10. Ethan Kanat (Senior Creative Principal at...

Best Story Wins ·

2023/08/03

Today’s special guest is Ethan Kanat, Senior Principal of Creative Strategy at Zendesk. In this episode, we dive into the biggest changes in tech and business in recent years, including the increasing importance of incorporating a strong narrative company-wide. As organizations are built with many individuals, human stories remain more important than ever. We cover how to use those stories as a foundation to build frictionless customer and employee experiences.Join us as we discuss:Zendesk’s

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110 results

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