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PODCAST

Paper Talk

Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom

The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe

arts design

All Episodes

59:15

Episode 106 - Making Your Business More Marketable to...

Paper Talk ·

2021/10/06

Learn which social media platforms you should be using, how to improve your photos and video content, and how to find sponsors for your paper flower business. Attracting sponsors for your paper flower business can bring in extra money and security. But how do you find them? How do you make your brand attractive to theirs? In our latest episode of Paper Talk, we talked with Sara Kim of Handmade by Sara Kim. She was such a joy to have on the podcast last year. We wanted an update from her

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27:38

Episode 105 - Generating More Income With Physical...

Paper Talk ·

2021/09/29

Listen to our discussion of generating more income with physical paper flower products. We talk about scarcity, branching out your product line, and meeting customer expectations. Who couldn’t use a little more money? As much as we love our craft, we also need to eat. This season of Paper Talk, we’ve been focusing on ways to build up your paper flower income. In our latest episode we tackled generating more income from physical products, meaning anything you can hold in your hand. Our

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56:56

Episode 104 - Over Coffee with Liliana and Krista

Paper Talk ·

2021/09/22

We chat with Liliana Lytvyn and Krista McPhee about why paper flowers matter, Paper Florists Against Racism, and #sendflowerstogreenwood. Do paper flowers matter? You can probably guess our answer, but you don’t have to take only our word for it. In our latest episode of Paper Talk, we chatted with Liliana Lytvyn of Lilies and Art and Krista McPhee Petal and Finch. Like many of us, they come from different backgrounds but fell in love with paper flowers all the same. Our conversation

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33:27

Episode 103 - Affiliate Marketing with Rick Magennis

Paper Talk ·

2021/09/15

Learn what affiliate marketing is with Rick Magennis, and how easy it can be for paper florists, and how you can start earning passive income. What is affiliate marketing? If you’re unfamiliar with it, it might sound like a very complicated business term. In reality, it can be a fantastic and simple form of passive income for paper florists. To put it simply, you can make a little bit of money by recommending products you already use and love. People click your link, buy a product, and

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46:33

Episode 102 - Finding New Venues for Your Art with...

Paper Talk ·

2021/09/08

Yang Liu and Anna Chedid join us to talk about branching out with their paper flower art to new venues, audiences, and outlets. Finding new outlets for your paper flowers is thrilling and scary, rewarding and difficult. How can you successfully branch out with your art? In our latest episode of Paper Talk we spoke with Yang Liu of Shanghai 1984 and Anna Chedid of Flores da Annita. If you’ve seen Yang’s work before, you know she has a beautiful minimalistic and sleek style. She’s brought

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12:41

Episode 101 - Join Us for Season 4 and Awesome Blossom!

Paper Talk ·

2021/09/01

Welcome to Season 4! We’ve been busy this summer with lining up guests and planning our yearlong Awesome Blossom! workshop series. You know that our goal at Paper Talk has always been to share, connect, and grow the paper flower community. Awesome Blossom! is all about helping more people fall in love with paper flowers. You can listen to our latest episode of Paper Talk to hear about each individual flower we’ll be teaching and the techniques we’ll focus on for each one. In the meantime,

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12:13

Episode 100 - How We Made it to 100 Episodes of Paper...

Paper Talk ·

2021/06/16

We’re wrapping up season three of our podcast, and we’re sharing what’s made it possible to reach 100 episodes. We made it to ONE HUNDRED episodes of Paper Talk! Cue the celebration! 🎉 Season 3 of our podcast is drawing to a close, and in our 100th episode we chatted about how we’ve gotten this far and what’s next for Paper Talk. We’re so grateful to have spent so much time sharing, connecting, and growing with you and our paper flower community as a whole. Listen to our very special

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33:28

Episode 99 - Smart Small Business Bookkeeping

Paper Talk ·

2021/06/09

Bookkeeper Allena Steele shares her best tips for creative entrepreneurs to organize their finances and stay on the path of financial success. You probably didn’t get into paper flowers for the money. We certainly didn’t. But unfortunately, you can’t pay bills with creative spirit alone. So how can you set up your small business to make money? It starts with smart bookkeeping. In our latest episode of Paper Talk we chatted with Allena Steele of Steele Bookkeeping. She helps a wide range of

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40:07

Episode 98 - How to sell a want: Building your...

Paper Talk ·

2021/06/02

Learn how to reframe your mindset about your creative business to help it thrive artistically and financially. Paper flowers are not a need. Yes, they create a great amount of joy, but at the end of the day, no one needs to buy them. That’s why you have to entice clients to want them. In our latest episode of Paper Talk we chatted with Sean Low of The Business of Being Creative. He specializes in helping creative businesses thrive by recognizing that an artistic business has very

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31:34

Episode 97 - Screening and Booking New Clients with...

Paper Talk ·

2021/05/26

We chat with Holly Chapple about how she screens new clients, navigates contract negotiations, and protects her floral design business. When starting out, it’s understandable to take on most clients. But as your business grows, you’ll have room to be more selective about who you work with. How do you screen prospective clients to find the best fit for your paper flower business? In our latest episode of Paper Talk we chatted with Holly Chapple of Holly Heider Chapple Flowers LTD. You’ve

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34:10

Episode 96 - Overcoming Anxiety as a Paper Florist...

Paper Talk ·

2021/05/19

Listen to our discussion with Holly Dionisi about how she overcomes her anxiety in order to build up her paper flower business. Why should I even try? If you’ve ever reached that point on your paper flower journey, you’re not alone. We all encounter difficulties that make us want to give up at the peak of our frustrations. But sometimes there’s an even deeper issue under the surface, holding us back from trying new things or finding the motivation to keep going. Today, we’re talking about

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28:11

Episode 95 - Uplift Marginalized Groups on...

Paper Talk ·

2021/05/12

Learn how paper florists can help bring meaning, healing, and more to the world this International Paper Flower Day. Art is powerful. Your paper flowers are powerful. At first glance, people might dismiss paper floristry as simply a pretty craft, but we know that it is much more. We pour our hearts and souls into our work. That gives it power, and that power can be used to support great causes. In our latest episode of Paper Talk we talked with Kate Alarcón of The Cobra Lily. She is the

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25:13

Episode 94 - Marketing Your Paper Flowers Locally...

Paper Talk ·

2021/05/05

Learn how our guest Martha Lucia reaches out to her local market in order to successfully promote her paper flower business. How do you market your paper flowers to local customers? Selling online is fantastic. We all do it for a reason. But it has drawbacks like high shipping costs and more competition—plus, you can miss out on a customer base that will be more loyal to you and is more accessible to only you. You need to tap into your local market! Here’s what you’ll hear when youlisten

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53:49

Episode 93 - Protecting Your Business with Crystal...

Paper Talk ·

2021/04/28

Learn how entrepreneur Crystal Marshall avoids problems for her event planning and paper flower business. Problems happen with any business, but it’s always best if you can avoid them. How in the world do you do that, though? In our latest episode of Paper Talk we chatted with Crystal Marshall of Faithful-E Planning. She shared so much useful insight into running her event planning and paper flower business. One thread that stuck out to us was how good she was at making smart choices that

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53:34

Episode 92 - How to Make the Right Business Decisions...

Paper Talk ·

2021/04/21

We chat with Chantal Larocque about how she has become such a successful paper flower artist, and how you can navigate business decisions as well as she has. How do other paper florists grow their businesses so quickly and so well? Everyone makes mistakes along the way that you probably don’t see, but the most successful business owners do make the right decisions most of the time. So how do you do that? While each person’s journey is unique, you can learn from other paper florists who

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32:36

Episode 91 - Using Art as Medicine with The Wild Mother

Paper Talk ·

2021/04/11

Learn about The Wild Mother’s project to commemorate the Greenwood Massacre of 1921 and how you as a floral artist can get involved. Have you heard of the Greenwood Massacre of 1921? If you haven’t, you’re not alone. Quynh, who was raised in Tulsa where it happened, didn’t learn about this tragic event at all while growing up. In short, one of the most thriving black communities in America was decimated. Dozens were killed, hundreds injured, and thousands displaced—but this history has

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40:11

Episode 90 - Getting Your Paper Flower Business the...

Paper Talk ·

2021/04/07

Nora Fradin shares her paper flower journey and how she got the help her business needed to be successful. How do you know when your paper flower business needs help? Small business owners like ourselves have that entrepreneurial spirit, which is fantastic! We do have to be careful not to fall into the trap of thinking that we have to do everything by ourselves, though. We’re so used to handling everything, but that doesn’t mean you can’t get a boost from others who are a little further

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36:05

Episode 89 - How We’ve Updated Paper to Profits

Paper Talk ·

2021/03/31

We’ve made some big changes to our online course that will make it even easier to successfully build your creative small business. Can you build a successful business when you’re an artist at heart? Yes! We know you can! You can learn to be an entrepreneur. You can love your job. You can have the right tools. How? With Paper to Profits. We’ve put together all of our knowledge about building creative small businesses and made it easy for you to be successful from the very beginning of your

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47:18

Episode 88 - Understanding Intellectual Property with...

Paper Talk ·

2021/03/24

Learn all about intellectual property law with lawyer Bradley P. Hartman, including how creative small business owners can navigate trademarks and copyright. Do you understand intellectual property law? If the answer is no, you’re not alone by any stretch. There’s a reason why lawyers specialize in this particular area of law—it can be really complicated. For artistic souls like us, it can feel overwhelming to just think about copyright or trademark law, let alone try to do anything about

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42:04

Episode 87 - Overcoming Challenges with Rose Mille

Paper Talk ·

2021/03/17

We talked with Bob and Michelle Jorgensen all about their products, business, and how they face challenges in our latest episode. If you’ve used doublette, there’s a good chance you’re familiar with Rose Mille. We love our German crepe paper, and we were excited to chat with one of the distributors of our favorite product on our latest episode of Paper Talk. Bob and Michelle Jorgensen joined us to talk about the behind the scenes of their business and to get our feedback about what paper

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