PODCAST

Behind the Craft

Peter Yang

Expert interviews and guides to help you level up as a product leader and creator fast.

technology

All Episodes

00:35:55

Inside how Figma builds AI products | Yuhki Yamashita...

Behind the Craft ·

2024/04/26

My guest today is Yuhki Yamashita, Chief Product Officer of Figma. Yuhki and I talked about how Figma: - Created a culture where employees love their craft - Builds AI products to solve real user problems - Plans to make design accessible to everyone Yuhki is a great storyteller and shares an inside look at how Figma’s amazing product culture works. If you enjoy our conversation, please like and subscribe to support the podcast. Get the takeaways:

00:22:44

Building the world’s most wearable AI | Dan Siroker...

Behind the Craft ·

2024/04/23

My guest today is Dan Siroker, CEO of Limitless.In just 24 hours after launch, Dan and team sold over 10,000 AI pendants to help people augment their memory with what they’ve seen, said, and heard - making Limitless arguably the fastest growing AI wearable in the market. In this short interview, Dan and I talked about: - His journey to create the world’s most wearable AI - How the team ships fast without compromising quality - How he manages his time with 3 kids Dan also co-founded Optimizely

00:38:46

Build your spiky point of view | Wes Kao (Co-Founder,...

Behind the Craft ·

2024/04/19

My guest today is Wes Kao, co-founder of Maven, a very popular online course platform.Wes and I talked about how to create, market, and teach an online course and make $20,000 or more per cohort. I especially love Wes’ frameworks about how to: Build a spiky point of view to stand out with real examples And use the state change method to keep people interested Timestamps: 00:00 Spiky point of view 01:11 Introducing Wes Cao and the Power of Online Courses 01:42 Wes Cao's Journey: From Marketing

00:39:14

How the best AI products grow | Brian Balfour (CEO...

Behind the Craft ·

2024/04/12

My guest today is Brian Balfour, CEO of Reforge. Brian and I did a deep dive into how 4 of the best AI products grew so fast.We spoke about: Why ChatGPT is investing in custom GPTs How Midjourney grew to $200M ARR despite an interface that relies on Discord How Perplexity is competing with Google Search How LinkedIn collaborative articles combine AI and user growth loops Brian is one of the best growth leaders out there so I hope you enjoy our conversation. Consider subscribing for more great

00:35:37

How to crack your product strategy | Jackie Bavaro...

Behind the Craft ·

2024/04/05

My guest today is Jackie Bavaro, author of Cracking the PM Career and Cracking the PM Interview, two of the most popular books on product management out there. Jackie was also head of PM at Asana.I spoke to Jackie about: 1. How to be more strategic 2. How to define a great vision and strategy for your team 3. How to communicate your strategy to the rest of the company There are so many misconceptions about strategy, but Jackie makes everything crystal clear. Consider subscribing for more great

00:51:27

How the PM role is changing in 2024 | PM expert panel

Behind the Craft ·

2024/03/27

My guests today are Sanchan (ex-general manager at Airbnb), Nickey (Product Director at Duolingo) and John (Senior Director at Toast). We talked about: 1. How the PM role is changing 2. Our favorite PM use cases for AI 3. How to avoid PM title envy to pick your own path Over 200 people tuned into this conversation live so I think you’ll love it too. Chapter Timestamps [00:00] Less internal shenanigans, more customer focus [03:30] Why companies are tired of product managers [07:44]

00:36:25

The journey from SVP to solopreneur | Elena Verna...

Behind the Craft ·

2024/03/22

Elena Verna is a solopreneur who has served as head of growth at Dropbox, Amplitude, Miro, and more. Elena and I talked about: 1. Why she left a full-time role to work for herself 2. The five laws of growth and how they can be applied to careers 3. Her advice for people who want to explore solopreneurship Elena is incredibly inspiring and I think you’ll love our conversation. Brought to you by: • Amplitude – Get the free product-led growth guide: https://bit.ly/498xoLz Chapter

00:24:18

How Shopify rages against meetings | Kaz Nejatian (COO)

Behind the Craft ·

2024/03/14

Kaz Neyatian is the Chief Operating Officer of Shopify. Kaz and I spoke about about: 1. Why traditional career ladders are broken 2. Why strategy is the least important part of building products 3. Why Shopify canceled all recurring meetings. I think this interview will feel like therapy if you’ve worked at big tech companies. Brought to you by: • Figma–My favorite design suite for creators and teams https://psxid.figma.com/qyj56p0lygjt Chapter timestamps: [00:00] Nobody ever dreamed of

00:41:50

Focus on work that actually matters | Fareed Mosavat...

Behind the Craft ·

2024/03/14

Fareed Mosavat is a growth veteran who has worked at Reforge, Slack, Instacart, Pixar, and other top companies. We had some real talk about how to: 1. Cross the chasm from product manager to product leader 2. Not confuse the work behind the work with the actual work 3. Look beyond traditional job titles to chart your own career path Fareed is one of my favorite product leaders and I think you’ll love our conversation. Brought to you by: Figma–My favorite design tool for creators and

00:35:36

Elevate the individual contributor | Claire Vo (CPO...

Behind the Craft ·

2024/03/14

Claire Vo is the Chief Product Officer of LaunchDarkly and ex-CPO of Color and Optimizely. Claire believes that it’s never been a better time to be a strong IC PM and has built a career ladder where the best individual contributors report directly to the C-suite. We spoke about: 1. Why PM performance theater needs to end 2. How to pursue the super IC PM career path 3. How IC PMs can use AI to excel at their job Claire had so many hot takes throughout and I think you’ll love our

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Behind the Craft

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