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PODCAST

Head Start

Race Directors HQ

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn"t matter where you"re based or how many years experience you have or whether you"re putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you.The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance

sports running

All Episodes

97:13

Selling Sponsorships

Head Start ·

2021/07/26

Selling sponsorships is arguably the biggest chronic challenge race directors face. Many race directors simply don’t like doing it, others don’t know where to start, and perhaps some have even given up after multiple frustrations and disappointments.My guest today, Ben Pickel, is the Director of Sales and Strategy at Life Time Events. Ben has been working for years in the front lines of sponsorship sales, and knows a thing or two about the ups and downs of event sponsorship. His advice? Know your

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46:37

Race Trends: Summer 2021

Head Start ·

2021/07/12

With races starting to come back, and at least a hint of normalcy slowly returning to the endurance events market, it’s a good time to take stock of where we currently are on the road to recovery. Are more participants signing up for races? Are they signing up later, as some race directors have suggested? Are in-person races making a strong comeback? And what about virtual races which dominated events for most of last year? We’ll be answering these questions and more today with the help of my

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64:03

Kids Runs

Head Start ·

2021/07/05

Does your race offer a kids run alongside your main events? If not, you could be missing out on a great opportunity to make your race more attractive for families, as well as getting a few more sponsors on board that may not normally take an interest in sponsoring your race. Lucie Murray of specialised kids run production company Run Kids Run has been managing kids runs for some of the largest races on the West Coast, including the LA Marathon, Surf City Marathon and Santa Monica Classic. She is an

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48:15

Ooho: Edible Water Bottles for Races

Head Start ·

2021/06/28

When it comes to waste in the endurance events industry, water bottles are the big plastic elephant in the room. So it’s no surprise that a great deal of effort has recently been going into finding ways to tackle the problem of plastic bottle waste in races. Today, we're talking to Lise Honsinger, CFO & COO of Notpla, a UK-based company pioneering the use of edible packaging. Notpla’s flagship edible sachet, Ooho, has been used in the London Marathon and many other races across the world

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44:21

Charity Partnerships

Head Start ·

2021/06/21

Having a charity partner is sometimes a bit of an afterthought for many race directors. And yet, there’s so many benefits to getting a charity involved with your event, from increased participation and volunteer recruitment opportunities to even higher likelihood of closing sponsorship agreements. Well, today, I’m talking to industry veteran Susan Hurley, Founder of CharityTeams, about how to approach charities, what to expect out of a charity partnership and how to make the most of this

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52:24

Bluetooth Timing

Head Start ·

2021/06/14

Professional race timing is one of those things everyone’s come to expect when entering a race. And, for more than three decades, RFID has been the undisputed gold standard when it comes to timing races.But, with new technologies coming on to the market, cheaper and more widely available alternatives to RFID timing are fast becoming a reality. Alternatives like Bluetooth, which can be programmed to deliver highly accurate race times at a fraction of the cost of RFID.Does that mean you could soon be

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79:19

Trail Race Safety

Head Start ·

2021/06/07

On May 22nd, tragedy struck when severe weather hit the Huanghe Shilin Mountain Marathon in China. Caught between checkpoints along the 100km race course, runners found themselves exposed to hail and freezing rain at 3,000ft. When rescue teams finally reached the area, 21 people had died. Today we're talking to Lindley Chambers: race director, first aider and former Chair of the UK Trail Running Association, about what went wrong in that fateful race and how trail race directors (and race

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56:23

How to Market Your Race in 2021

Head Start ·

2021/05/31

2021 is shaping up to be a year of two halves for the endurance events industry. The first half, like most of 2020, has been an almost total write-off. The second? That is shaping up to be one of the busiest race seasons ever, with oversaturated race calendars and intense competition among events for participants making their return to racing.So, what should you be doing to promote your race in this market? And what channels and strategies should you focus on to stand out from the competition? I’ll

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58:08

Trees not Tees: A Green Alternative to Race Swag

Head Start ·

2021/05/24

Waste is a big problem in the events industry and endurance events are no exception. And it’s not only about water bottle waste. Sometimes the things we offer our participants, like medals and T-shirts, end up discarded or in a cupboard somewhere never to see the light of day again.Change may be just around the corner though. In today's episode we'll be hearing from Chris Zair on how UK-based Trees not Tees is helping race directors offer participants the option of planting a tree instead

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53:27

Race Cancellation Insurance in the Age of Pandemics

Head Start ·

2021/05/17

To say it's been a challenging year for the endurance events industry would be an understatement. So what can we learn from what we’ve been through to help us improve the way we manage risk in the events industry going forward? That’s what we’ll be exploring in today's episode with the help of our guest, Nathan Nicholas, Managing Partner at specialist insurance broker Nicholas Hill Group. When it comes to 1-in-1,000-type risks in the industry, Nathan has dealt with it all, from severe

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4:16

Welcome to Head Start!

Head Start ·

2021/04/20

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91 results

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