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PODCAST

CI to Eye with Monica Holt

Capacity Interactive

In an age of profound change, how must arts and culture leaders and administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye with Monica Holt is a podcast tailor-made for arts leaders and administrators. It"s produced by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. Join host Monica Holt for meaningful interviews with executives, artists, and

arts performing arts

All Episodes

40:46

CI to Eye | Executive Producer of the Apollo Theater:...

CI to Eye with Monica Holt ·

2020/07/02

Kamilah Forbes is an award-winning director and producer and serves as the Executive Producer of the World Famous Apollo Theater. In this episode, Kamilah and Erik speak about the Apollo's historic and current foundational role in American culture and the global Black community. They also discuss the Apollo's planned physical expansion, their evolution from a presenting house to a curatorial and residency non-profit venue working to develop a broader American canon, and the importance of getting

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35:09

CI to Eye | Perspectives on Anti-Racism from Six Leaders

CI to Eye with Monica Holt ·

2020/06/19

In this episode, we reflect on the wisdom of six CI to Eye guests who have shared their thoughts on racism and inequity in the arts and suggested steps to ensure cultural organizations are becoming more equitable institutions. Listen to Full Episodes President of the National Civil Rights Museum: Terri Lee FreemanListen Now Multicultural Marketing Maven: Donna Walker-KuhneListen Now Dissecting Privilege, Diversity, and Inclusion in the Traditional Orchestra World: Jessica SchmidtListen Now Is

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35:01

CI to Eye | Lessons in Audience Development from a...

CI to Eye with Monica Holt ·

2020/05/19

Drag superstar Jackie Beat has been entertaining audiences across the U.S. and in Europe for over thirty years with her razor-sharp comedy and hysterical song parodies. Jackie has written special material for the likes of Rosie O’Donnell, Margaret Cho, Sandra Bernhard, Patricia Arquette, Jennifer Coolidge, Elvira and more. In this episode, Erik interviews his favorite drag queen because arts administrators can learn a lot from Jackie about pivoting from live to digital programming and connecting on

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43:45

CI to Eye | A Fundraising Masterclass: James Langley

CI to Eye with Monica Holt ·

2020/05/07

James Langley is the President of Langley Innovations, a strategic consulting and training firm, which he founded to help institutions advance a philanthropic revolution. Over his career, James has worked with institutions across the country at different levels to help raise over $3 billion. In this episode, Erik and James discuss his humanistic view on philanthropy, which prioritizes long-term relationship-building over short-term results. Based on those principles, James shares how to

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49:28

CI to Eye | Ideas that Unlock the Future for the...

CI to Eye with Monica Holt ·

2020/04/21

Seth Godin is the author of 19 books that have been bestsellers around the world. He has five TED talks and is involved in projects that spread his wisdom and generosity, like the altMBA, The Marketing Seminar, and his podcast, Akimbo. His blog is one of the most popular in the world. In this episode, Seth Godin—one of Erik's heroes—shares his ideas for arts leaders in crisis and beyond. Please listen to these ideas carefully, think about them, and share them widely to unlock the future for the

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36:03

CI to Eye | How COVID-19 is Impacting Intentions to...

CI to Eye with Monica Holt ·

2020/04/07

Colleen Dilenschneider is the publisher of Know Your Own Bone, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement, and more for arts administrators. It's required reading for anyone working in arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research and Development, a data and technology company. In this episode, Erik asks Colleen to share her research about how COVID-19 is impacting intentions to visit cultural

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28:32

CI to Eye | Every Arts Organization Must Become a...

CI to Eye with Monica Holt ·

2020/03/31

Matías Tarnopolsky is the President and Chief Executive Officer of The Philadelphia Orchestra. He previously served as Vice President of Artistic Planning for the New York Philharmonic, Senior Director of Artistic Planning for the Chicago Symphony Orchestra, and Producer for the BBC Symphony Orchestra and BBC Singers. Before temporarily closing its doors, The Philadelphia Orchestra gave a final performance on March 12, 2020, to an empty hall, yet still reached half a million people through

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39:43

CI to Eye | How Arts Organizations Can Survive A...

CI to Eye with Monica Holt ·

2020/03/24

Brett Egan is the President of the DeVos Institute of Arts Management at the University of Maryland, where he provides training for arts leaders on strategic planning, fundraising, board development, and marketing. In this episode, Brett and Erik discuss the seven clear steps arts leaders should consider when institutions are being put to the ultimate test. Brett also provides his guidance around fundraising, marketing, programming, and leadership during this unprecedented time. COVID-19 Resources

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40:54

CI to Eye | Executive Director of Dance Theatre of...

CI to Eye with Monica Holt ·

2020/03/10

Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Director of the Dance Theatre of Harlem where she co-launched a collaborative initiative, with Virginia Johnson, addressing racial inequity in ballet. In this episode, Anna and Erik talk about the challenges of leading an organization through the loss of its founder. They also discuss how the Dance Theatre of Harlem came back from its hiatus

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31:22

CI to Eye | Theatre That Shatters Stereotypes about...

CI to Eye with Monica Holt ·

2020/02/25

Adam Roberts is Co-Founding Artistic Director of Austin-based TILT Performance Group, a theatre company comprised of paid adult performers with disabilities. In this episode, Adam and Erik talk about the branding and positioning of the company. They also discuss what other arts organizations can learn about working with people with disabilities and how Adam and his colleagues have built a growing company with such loyalty that season tickets actually cost more per production than single tickets.

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10:16

CI to Eye | Looking Back: CI to Eye Episodes You May...

CI to Eye with Monica Holt ·

2020/02/11

With more than 70 episodes, it can be overwhelming to dive into CI to Eye. This short episode highlights the archive so you can prioritize episodes that make the most sense for you. From leadership to marketing, fundraising and ED&I, there is something for every arts administrator at any career level.

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40:13

CI to Eye | How Do We Compete with Netflix?: Emily...

CI to Eye with Monica Holt ·

2020/01/28

Emily Simoness is the Founder and Executive Director of SPACE on Ryder Farm, a nonprofit artist residency program and organic farm located on a 225-year-old, 127-acre family homestead in Putnam County, New York. Artists from all over are invited to live and work on the farm, with the space and time they need to create their art. In this episode, Emily and Erik talk about how SPACE on Ryder Farm transformed from an idea into one of the premier centers for the development of new artistic work in the

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33:49

CI to Eye | Words of Inspiration from 20 Cultural...

CI to Eye with Monica Holt ·

2020/01/07

Since CI to Eye's launch in 2017, Erik has asked each guest, "If you could broadcast to executive directors, leadership teams, staff, and board of 1,000 arts organizations, what advice would you provide to help them improve their business?" This is their "CI to Eye moment," and we’ve compiled all of last year’s moments in this special episode.

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50:00

CI to Eye | Fostering Change in Your Organization:...

CI to Eye with Monica Holt ·

2019/12/10

At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called Fostering Change in Your Organization. You may work in an organization that fears change or does not evolve as quickly as you would like. This session asked, "How can you enact change and develop a culture that embraces innovation?" Jennifer Zaslow, Erik's executive coach and a two-time guest on CI to Eye moderated a panel that included: Terri Lee Freeman, President of the National Civil Rights Museum Andrew Haines, Director

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47:50

CI to Eye | Should Your Arts Organization Produce a...

CI to Eye with Monica Holt ·

2019/11/26

At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called “Should Your Arts Organization Produce a Podcast?” With podcast listenership on the rise, we wanted to hear from arts administrators about their efforts producing podcasts. Alison Goldberg, Consultant at Capacity Interactive, interviewed three arts administrators about their organizations podcasting efforts: Laura Diffenderfer, Associate Director, Content Strategy, The Joyce Theater Elke Dehner, Director of Marketing and

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32:07

CI to Eye | Dynamic Pricing - What the Arts Can Learn...

CI to Eye with Monica Holt ·

2019/11/12

After more than a decade of serving in marketing leadership roles at arts organizations across the country, Sean Kelly is now the Founder of Vatic, a company that provides automated dynamic pricing software for the performing arts. In this episode, Sean and Erik discuss what Sean's tenure at Starbucks taught him about using data to understand patrons, why people who work in the arts should not be choosing ticket prices, and what your patrons are telling you through their ticket-buying behavior.

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41:01

CI to Eye | Uncertainty is Keeping Your Audience...

CI to Eye with Monica Holt ·

2019/10/29

Peter Linett is the President of Slover Linett Audience Research, a firm of social researchers who work with performing arts organizations and museums to help them become more inclusive, innovative, and relevant. In this episode, Peter and Erik discuss some recent studies that examine how consumers decide which arts events to attend. They unpack why uncertainty is a more significant barrier for audiences than unfamiliarity and how marketing and positioning can help audiences overcome that

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44:51

CI to Eye | President of the National Civil Rights...

CI to Eye with Monica Holt ·

2019/10/08

Terri Lee Freeman is the President of the National Civil Rights Museum, where she works to emphasize the connection between the historic events of the mid-20th century Civil Rights Movement and the current issues affecting society today. In this episode, Terri and Erik dive into the history of the National Civil Rights Museum, how it aims to carry on the legacy of Dr. King and other leaders of the Civil Rights movement, and the museum's role in helping people connect the past to the present. They

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36:04

CI to Eye | The Enormous Customer Experience...

CI to Eye with Monica Holt ·

2019/09/24

As Director of Customer Experience at The Cleveland Orchestra, Robert Phillips leads efforts in creating a new vision for the arts and culture customer experience. He previously led similar efforts at Carnegie Hall, Lincoln Center for the Performing Arts, and The 5th Avenue Theatre. Robert has also worked in hospitality consulting for BARE International and FreemanGroup Solutions. In this episode, Robert and Erik discuss what the arts can learn from the hospitality industry and how The Cleveland

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35:36

CI to Eye | Breathing Deeply: Mark Price

CI to Eye with Monica Holt ·

2019/09/10

Mark Price is the Founder of Alchemy Collective. After 20 years as a musical theater performer, Mark discovered Vedic meditation and it turned his life around. He decided to dedicate his life to sharing this knowledge with others. In this episode, Mark and Erik talk about why successful people meditate and how Vedic meditation differs from other practices. Mark also shares a few techniques to help cultivate present-mind awareness from the comfort of your own desk.

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