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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

20:23

10 Things That Kill Your LinkedIn Lead Generation...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/09/10

These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Check out the Metricool blog Key moments in this episode:

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02:34

Why I Started the Social Media for B2B Growth Podcast...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/09/09

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19:56

New LinkedIn Feature That’s Driving Insane...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/09/04

Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Celebrating 20K followers 02:05 LinkedIn

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18:01

What Should I Post on a LinkedIn Company Page?

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/08/27

What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page Content Planning 01:22 Avoid this type of Company Page Content 02:33 3-2-1 Content Framework 06:49 Good to Know

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02:34

Trailer

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/08/23

If you are looking for LinkedIn strategies and tactics you can apply to your business to build your brand, grow a community and win more business opportunities you are in the right place. Welcome to the Social Media for B2B Growth Podcast 😀 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond

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17:45

Stop Your LinkedIn Profile From Costing You Business...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/08/20

When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Profiles for Business Growth 00:49 Why

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17:41

R.A.T.E Your LinkedIn Posts to Boost Impressions for...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/08/14

Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Boosting LinkedIn impressions organically00:41 What are LinkedIn impressions?02:07 The

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16:56

LinkedIn Page Advocacy: Use Your Page to Cheer On...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/08/07

Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn

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17:43

LinkedIn Posting Wars: Profile vs Company Page. Which...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/07/30

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode - 00:00 Introduction and Episode Overview 00:47 Should you post on LinkedIn Profile or LinkedIn Company Page? 01:25 Understanding

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18:34

Why I Back LinkedIn Newsletters and I Think You...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/07/23

Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025

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19:47

LinkedIn Post Ideas Running Dry? 5 Instant Content...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/07/16

Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any

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22:01

Win More Business Through LinkedIn Thought Leadership

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/07/09

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought

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21:58

Dominate LinkedIn Using Advanced Analytics

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/07/03

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/ Key moments in this episode: 00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30

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17:36

Roadblocks to LinkedIn Success: Linked Summit Recap

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/06/27

Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages

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20:53

15 Years on LinkedIn - What I Wish I'd Known Earlier

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/06/11

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and

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17:49

LinkedIn Algorithm, Automation, AI - Oh My!

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/06/03

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness. Key moments in this episode: 00:00 The Modern Business Jungle 00:38 Refocusing on Customers

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17:53

Exciting LinkedIn Company Page Updates & New Features...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/05/28

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. 00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24

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35:01

B2B Power Play: Winning Positioning & Messaging with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/05/21

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common

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34:52

How to Make Your B2B Brand Stand Out on Social Media...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/05/14

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:45 Building a Brand That Stands Out on Social Media01:39

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36:04

How To Use Short Form Video To Grow Your Brand with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2024/05/07

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:11 Diving Deep into Short Form Video with Jera Bean01:34 The Journey from Content Creator to Social Media Coach02:36 Embracing Messy Action in

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