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PODCAST

Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business

business marketing

All Episodes

17:49

LinkedIn Algorithm, Automation, AI - Oh My!

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/06/03

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness. Key moments in this episode: 00:00 The Modern Business Jungle 00:38 Refocusing on Customers

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17:53

Exciting LinkedIn Company Page Updates & New Features...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/05/28

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. 00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24

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35:01

B2B Power Play: Winning Positioning & Messaging with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/05/21

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common

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34:52

How to Make Your B2B Brand Stand Out on Social Media...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/05/14

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:45 Building a Brand That Stands Out on Social Media01:39

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36:04

How To Use Short Form Video To Grow Your Brand with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/05/07

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:11 Diving Deep into Short Form Video with Jera Bean01:34 The Journey from Content Creator to Social Media Coach02:36 Embracing Messy Action in

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34:08

B2B Content Marketing Strategy: What Matters Most in...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/04/30

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring

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34:34

The Power of Presence Social Media Tactics for...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/04/23

Katie Brinkley joins Michelle J Raymond to explore the vital role of social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active social media presence, the best practices for choosing platforms that align with their goals, and how innovative content can enhance engagement. They also delve into Katie's insights from her book "The Social Shift," discussing why leaders should consider leveraging YouTube and podcasts to broaden their impact and connect

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32:59

LinkedIn Strategies for Social Media Managers to...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/04/16

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing

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27:31

Conquering Video Overwhelm: A Strategic Guide with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/04/09

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the

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40:31

Joe Pulizzi: The Roadmap to Becoming a Content...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/04/02

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability. The key moments in this episode are: 00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi

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27:16

Using LinkedInTo Get Speaking Opportunities with...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/03/26

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42

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29:17

Top 10 Mistakes to Avoid Getting Employees Active on...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/03/19

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive

en

22:18

Social Media Trends & Insights from Social Media...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/03/11

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47

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35:45

One in a Billion - The Power of a Distinctive...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/03/05

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 Introduction to the Show 00:44 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of

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28:21

From Social Proof to Confetti Moments: 7 Lessons From...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/02/27

Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing. The key moments in this episode are - 00:00 7 Lessons from 7 Amazing Women in Marketing

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30:18

Top 5 LinkedIn Company Page Mistakes and Solutions...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/02/20

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2:

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16:18

LinkedIn™️ Legal Trouble. Don't Make These Same...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/02/13

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding 01:16 The Story

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34:08

Finding Your Own Path on LinkedIn™️. Staying True to...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/02/06

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on

en

31:30

Breaking the Silence: Strategies for LinkedIn™️...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/01/29

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on

en

25:10

LinkedIn™️ Roundup - What's New? with Coach Michelle...

Social Media for B2B Growth: LinkedIn Strategies and... ·

2024/01/23

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends

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