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PODCAST

Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

business marketing

All Episodes

37:16

Is LinkedIn the new Instagram? with Kate Merryweather

Got Marketing? ·

2023/06/22

A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used. However, since the pandemic, LinkedIn has quite the resurgence and reinvention. Today, we are discussing marketing your business with LinkedIn, and who better to have this conversation with than LinkedIn Coach Kate Merryweather. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Follow the Got Marketing? Podcast on

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38:01

From idea to execution with zero alcohol brand...

Got Marketing? ·

2023/06/08

Seeing ideas come to life is the most rewarding part of my job. But, you’ve think you’ve got a good idea, then you have no idea what to do next. Today I've invited Frances Chnaider onto the podcast to chat aboutmaking the intangible, tangible, and taking a seed of an idea and bringing it to life.Frances is the founder of Awesome Source, a non-alcoholic G&T brand. The zero per cent category is still in its infancy, but non-alcoholic is growing faster than low-alcohol in most markets.With

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29:11

Ethical, inclusive and purpose-driven messaging with...

Got Marketing? ·

2023/05/24

Purpose-led business and financial services have traditionally sat on opposite ends of theethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays. Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses. During this chat, we talk about crafting marketing messaging that's ethical, strategic and human-centred. Got Marketing? is brought to you by Mia Fileman, a professional marketing

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40:24

Marketing the FIFA Women's World Cup with Kim Anderson

Got Marketing? ·

2023/05/10

Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament. Winning the bid was no easy feat, and that was only the first step. So, to take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women's World Cup AU/NZ, as my guest today. Kim is a global marketer, having worked in New York,

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50:34

Starting and Growing a Podcast in 2023 with Beck Rayner

Got Marketing? ·

2023/04/28

Almost anyone can start a podcast in 2023, but should they? It may seem easy enough from the outside, but podcastsare a gut load of work. Is launching a podcast worth it, or are they just a vanity project? On this episode, I chat with Beck Rayner, the founder of Military Life, an online community for defence partners and the host of the Military Life podcast. The Military Life podcast is coming up on its 150th episode, and with 85,000 downloads, Beck is in the top 5% of podcasters

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27:54

Marketing and AI with Remi Audette

Got Marketing? ·

2023/04/13

I have no problem with change, I embrace it.But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away. My issue runs deep and is layered, and definitely could not be boiled down to a social media post. So, on this episode, I have invited Remi Audette onto the show to have this conversation through with me. Remi is the founder and director of Sunday Best Digital Agency.Prior to launching SBDA, Remi worked in the SEO and customer experience teams

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27:09

Not your average business model with Fiona Johnston -...

Got Marketing? ·

2023/04/05

There are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models. This episode is the second half of my chat with Business Strategist Fiona Johnston, where we will deep dive into a few more business models that we both like and dislike. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia

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39:14

Not your average business model with Fiona Johnston -...

Got Marketing? ·

2023/03/31

I’m fascinated by non-traditional business models.There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value. Joining me back today is one of your fave guests, Fiona Johnston from Peach Business, a business strategist working with female founders.In this episode, we are going to talk through a lot of examples, the pros and cons, and what to be mindful of when looking at business models. This episode is part one of two of

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82:05

Campaigns for Social Impact featuring Christina...

Got Marketing? ·

2023/03/17

Campaigns are where marketing and advocacy meet. Theyare not only for selling products, launching courses and promoting services; they havea proven track record for creating impact. For example: RUOK?, Movember and Slip, Slop, Slap are all powerful, impactful campaigns. This episode is our recent expert panel event where we explored the power of campaigns to grow your brand and create impact. Joining me in this event was Christina Hobbs, CEO of Verve Super, Ruth Haffenden, Global Head of

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41:49

Leading an Outsourced Team with Hareta McMullin

Got Marketing? ·

2023/03/08

There comes a point in business where you can’t grow until you resource, whether that’s growing an in-house team or outsourcing.This is a tough decision to make because managing a team is the hardest thing about running a business. In today's episode, I chat with leadership mentor and employee experience strategist Hareta McMullin about leading an outsourced team and workplace culture.Hareta is a recent Campaign Classroom graduate and thought leader in this space, so I knew she could handle

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42:53

CMO to Entrepreneur with Kiarne Treacy

Got Marketing? ·

2023/03/02

Manyin-house marketers who are Millennial women are working 50+ hours a week in a corporate job, with a big commute andexpensive childcare. Understandably, many of these women are consideringtaking the plunge from an in-house corporate role to starting a business.So, in today’s episode, we are going to tackle the big question: Is the grass greener? To nut out this discussion, my guest today is Kiarne Treacy, a new business friend who moved from CMO to startup founder herself. We chat about

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48:19

Behavioural Science Meets Campaigns with Dan Monheit

Got Marketing? ·

2023/02/22

Understanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology.Many platforms, tools and trends promise to “revolutionise” marketing, but the reality is humans and how our brains tick remains largely the same. In this episode, we chat about human behaviour. We explore three fascinating behavioural biases and unpack recognisable campaigns that tap into these biases in order to influence customers. To

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31:57

Cutting Through the Marketing Fluff with LNDR

Got Marketing? ·

2022/12/01

If there is a market that’s practically locked out to new entrants, it’s active wear. Right?Nike, Adidas, Under Armour, Puma: those are not small fish. So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share?With the power of marketing campaigns of course. In this episode, I am joined by the cofounders of one of my favourite activewear brands, LNDR, to unpack their marketing. Their launch campaign, “We are LNDR”, is one of my

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30:27

Time is Running Out on Lazy Marketing with Erin Morris

Got Marketing? ·

2022/11/16

For too long, marketers (and brands) have relied on Meta and Google platforms. Theyhave been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with the beginning of the fall of the big players, they are being left without a choice. But what is behind the demise of the duopoly? To have this chat, I’ve brought back one of the first guests I had on this podcast, Erin Morris. Erin is the founder of Young Folks – an independent

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39:48

How do you measure success? With Kristy Dinuzzo

Got Marketing? ·

2022/11/02

What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and running at 110% all of the time, is it really worth it? In this episode of the Got Marketing? Podcast, my biz pal Kristy Dinuzzo and I dive deep into this question, and why the riches are in the niches, the importance of balancing life and work, and what success really looks

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37:55

Creative strategy with Katie Emslie

Got Marketing? ·

2022/10/19

When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas. Creativity is how you stand out. But, it needs to be done strategically. On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy is, why it is so important and what exactly a Creative Strategist does. Katie has worked in the

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38:24

Greenwashing with Melissa Packham

Got Marketing? ·

2022/10/05

Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok. In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the bad, and the dirty of the brands playing in the green space. Melissa Packham is a Brand and

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28:32

Don't blame the algorithm for your content with Dante...

Got Marketing? ·

2022/09/21

In Part 2 of my chat with Dante, we chat about: Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're killing it, and we think that's all we need to do too. But there is often a lot more behind the scenes we don't see that tells the true picture. For example, Dante has 9000 people on his email list, which is where he makes the bulk of his revenue. The role of social media

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23:37

Don't blame the algorithm for your content with Dante...

Got Marketing? ·

2022/09/20

10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%. Brands blame the algorithm for their content no longer performing well, but is more at play here? With everyone copying everyone else on social media, content has become boring, templated and done to death. If the algorithms aren’t to blame for our poor-performing content, what is? Joining me to discuss this spicy question is my

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32:55

Mind your business with Elsa Mitchell & Cha Higginson

Got Marketing? ·

2022/09/07

I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them. I recently collaborated with two fabulous women, Elsa Mitchell and Cha Higginson to co-host our exciting Mind Your Business one-day in person (!) retreat in Darwin. So, in this special episode, I chat with Elsa and Cha all about our event

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123 results

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