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PODCAST

Product Marketing Life

Product Marketing Alliance

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

business marketing

All Episodes

51:25

From product marketing to competitive intelligence |...

Product Marketing Life ·

2022/03/25

On this week's episode of Product Marketing Life, host Mark Assini is joined by Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.The pair discuss Andrew's transition from product marketing to competitive intelligence, why he thinks it was the natural next step, and what he loves about enabling others with competitive intel.

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46:56

The benefits of a Go-to-Market playbook | Clayton...

Product Marketing Life ·

2022/03/11

On this week's episode of Product Marketing Life, host Mark Assini is joined by Clayton Pritchard, former Head of Marketing at Prelay and Product Marketing Manager at LinkedIn.The pair discuss how having a Go-to-Market playbook has helped Clayton and his former teams approach product releases and launches critically and practically, spending less time planning and more time on doing and driving results.

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33:07

The relationship between brand and marketing | Mark...

Product Marketing Life ·

2022/02/25

This week on Product Marketing Life, host Mark Assini spoke to Mark Huber, Head of Brand & Product Marketing at metadata.io. Though he has a lot of previous experience in marketing, this is Mark's first official product marketing role, and is taking the lead on all things brand and product marketing, two areas that he believes must work in harmony with one another.In this episode, the pair explore the relationship between brand and marketing, and why Mark Huber believes they need to be closely

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46:51

Running a product marketing focused agency | Raechel...

Product Marketing Life ·

2022/02/11

This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine. Rachel has held a variety of product marketing roles throughout the course of her career. In fact, she was one of the first product marketers to join Intercom in its early years.The pair discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running

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33:28

Transitioning into product marketing | Yi Lin Pei,...

Product Marketing Life ·

2022/01/28

This week on Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, the Director of Product Marketing at Teachable. She has over 11 years of experience in B2B and B2C SaaS, IoT, CPG, and consulting, and is also a tech and product marketing career coach, helping high-achieving individuals find and land their dream roles.The pair discussed how anyone can make the transition into product marketing, even without prior experience, and the differences between what being a product marketer means

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17:47

Product Marketing Life | 2021 Highlights

Product Marketing Life ·

2022/01/14

This week on Product Marketing life, host Mark Assini looks back at some of the best highlights from the podcast in 2021.

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26:09

Navigating buy versus build conversations with...

Product Marketing Life ·

2021/12/24

This week on Product Marketing Life, host Mark Assini is joined by Jack Preece, Product Marketing Executive at Linnworks.Jack is a data and design-led product marketer with 5 years of experience building and scaling ambitious startups. He's driven by working with a variety of stakeholders and putting end-users first, at all times.

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46:03

The growing role of fintech at SaaS businesses |...

Product Marketing Life ·

2021/12/10

This week on Product Marketing Life, host Mark Assini is joined by Edward Ramsden, Payments Product Marketing Manager at Clio.Before joining Clio, Edward owned and operated a successful lawn care business for seven years. It’s through that business that he pursued his first product marketing role at Jobber, a company he was a customer of. For three years, Edward was the product marketing manager for Jobber’s emerging fintech offering, where he and Mark met when Mark joined Jobber earlier this year

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39:15

Differentiating developer product marketing from...

Product Marketing Life ·

2021/11/29

This week on Product Marketing Life, host Mark Assini is joined by Averie Wong, Product Marketing Manager, Developer Platform & Experience at LinkedIn.Before diving into the world of product marketing head first, Averie was a classically trained accountant turned customer success manager, jumping from Credit Suisse to Princess Cruises in an accounting capacity, and then from Nielsen to App Annie in client-facing roles. Throughout her career, Averie has balanced her quantitative mindset against

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34:22

Product marketing in the cloud security space | Kelly...

Product Marketing Life ·

2021/11/12

In this episode of Product Marketing Life, host Mark Assini is joined by Kelly Anderson, Product Marketer Manager at Google. Kelly has carved out quite the niche for herself, not only as an incredibly skilled communicator and product marketer but also as a cloud security expert. That expertise has seen her make an impact at two behemoths of tech, first at Microsoft and now at Google. In her role, Kelly is the product marketing steward for a suite of user and business protection services, including

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39:13

The relationship between product marketing and sales,...

Product Marketing Life ·

2021/10/29

This week on Product Marketing Life, Mark Assini welcomes Trevor Pyle, Director of Product Marketing at Quantum Metric. During the episode, they discuss the relationship between product marketing and sales.

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34:08

Product marketing and demand generation, with Kavya Nath

Product Marketing Life ·

2021/10/22

This week on Product Marketing Life, host Mark Assini is joined by Kavya Nath, VP of Product Marketing at Krisp. Tune in, as they discuss the relationship between product marketing and demand generation, placing an emphasis on the role of how demand gen and growth marketing rely heavily on one another to drive action across the entire marketing funnel.

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48:15

Cutting through the noise, with Alex McDonnell |...

Product Marketing Life ·

2021/09/30

This week on Product Marketing Life, host Mark Assini welcomes Alex McDonnell, Market Intelligence Lead at Airtable.During the episode, Mark and Alex discuss the increasingly important world of market intelligence.

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50:47

Technical career guidance on how to start (and grow)...

Product Marketing Life ·

2021/09/17

This week on Product Marketing Life, host Mark Assini is joined by Al Dea, host of PMA's newly released series Product Marketing Careers. An experienced product marketer with a variety of insights, Al offers his guidance on how to start (and grow) your product marketing career.

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35:23

The ups and downs of introducing product marketing at...

Product Marketing Life ·

2021/09/03

This week on Product Marketing Life, host Mark Assini is joined by Saad Asad, Senior Product Marketing Manager at ChartHop. Saad shares his experiences of working in product marketing at start-up companies, focusing on the triumphs and tribulations in his career so far.

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31:59

Transitioning from education to PMM, with Chad Meirose

Product Marketing Life ·

2021/08/20

This week on Product Marketing Life we’re joined by Chad Meirose, Product Marketing, Core User Engagement at Clever Inc.Chad's experiences in the Education sector are focused primarily grounded in classroom teaching, non-profit program management, and marketing strategy, and in his current role with Clever Inc. he's responsible for developing the product market vision, strategy, and programs to help teachers, school tech leads, districts, and families create the best learning experience for

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42:28

The nuts & bolts of narrative building, with Maria...

Product Marketing Life ·

2021/08/06

This week on Product Marketing Life we’re joined by Maria Massad, Senior Product Marketing Manager at G2 to take a deep dive into the world of narrative building. Maria shares her unique journey into PMM, why she loves the role, the distinction between positioning and the narrative, and why it matters, plus, tackles the MBA topic, and the one element of a PMM career that really grinds her gears.---"Writing is a skill that will serve you in product marketing, beyond product marketing, taking the time

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43:21

Product Marketing Life | Tamara Schebel, Klue

Product Marketing Life ·

2021/07/23

This week on Product Marketing Life we’re joined by Tamara Schebel, VP of Product at Klue. Tamara shares insights, examples of success, and foundational tools on where and how you should start building the right competitive enablement program that fits your company stage, plus top tips for PMMs embarking on their CI/CE journey, and more.---"The biggest part, I think of that planning that most folks seem to miss in the early days, as you slide into CI accidentally, is figuring out to your point what

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33:35

Product Marketing Life | Sarah Din, SurveyMonkey

Product Marketing Life ·

2021/07/14

In the very first episode of our new Product Marketing Life series, we spoke to Sarah Din, the Director of Product Marketing at SurveyMonkey, about what a day in the life of her role looks like.After that, we picked her brains on everything from what advice she'd give herself if she could start her career again to which skills other PMMs should focus on first.---"If you're not good at messaging, you really can't do a product marketing role. So be really good at figuring out how to message to the

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22:04

Product Marketing Life | Tamara Grominsky, Unbounce

Product Marketing Life ·

2021/07/14

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways.---"We use a process that takes into consideration three different steps. And those steps are volume, performance, and potential. So the first thing we do is we really look at volume, and this means we're pulling a bunch of different data on all of our

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