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PODCAST

Behind the Design

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS? Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is

business entrepreneurship

All Episodes

00:37:09

69. 5 Ways to Recession Proof Your Creative Business...

Behind the Design ·

2023/01/08

I wish I was one of those people who bulk recorded podcast episodes, but I'm just not. I have them all outlined already, but I usually record that week and honestly it's because I like to make sure it's relevant and something I actually care about that will help YOU in your business. This week I'm so glad I didn't record this episode early because something really unexpected happened that aligns so perfectly with the theme of this episode. Obv, the title of this episode is "How to Recession Proof

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00:37:07

68. Bad Business Decisions I Made in 2022 and What...

Behind the Design ·

2022/12/21

In today's episode on Behind the Design Podcast I'm doing a different variation of reflections on 2022 and setting goals for the new year, by sharing challenges I had this year and how they negatively affected my business. While this might seem negative, we can learn a lot by evaluating poor decisions because it allows us to reflect how we overcame those challenges and how we can change things going forward. I'm getting super vulnerable and sharing 3 bad business decisions I made in 2022 and lessons

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00:51:59

67. Perfectionism, Burn Out + Mental Health as an...

Behind the Design ·

2022/12/07

Monica Denais is a Latinx Licensed Professional Counselor and Mindset Coach in Dallas, Texas. Monica helps ambitious women and entrepreneurs overcome anxiety, perfectionism, and burnout so they can feel confident in both life and business. Monica has been featured in Women's Health Magazine, Verywell Mind, and Insider Magazine. Monica is also the host of the Café with Monica podcast, where she brings amazing entrepreneurs to cover all things life, mental health, and

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00:31:19

66. The Evolution of Booking High-End Clients

Behind the Design ·

2022/11/23

How to go from low-paying clients to booking high-end clients I recently was asked this question, "how did you go from working with low-budget clients to booking high-end clients?". It really got me thinking because I can remember when I was in the early-ish years of my business thinking, "how do I work on those big projects"? "How can I work with a client like that"? and really over the last few years I've evolved into only working with high-end, super aligned clients and that has been a game

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00:37:50

65. The Unfolding of My Business(es) over the year

Behind the Design ·

2022/11/09

In this episode, I’m going to go through my beginning years to the toughest year of business and everything in between.

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00:37:26

64. How I 2.5x'd Our Revenue in 1 Year

Behind the Design ·

2021/12/01

I started 2021 with the mindset of “we’re going big”... no playing small, taking risks, going all in and betting on myself and this business... and that’s exactly what we did. 2021 was our best and biggest year in business yet. We hit milestones month after month, all while feeling super aligned, growing our team, calling in high-level clients, building connections AND as the episode title says, 2.5 timing (??) our revenue. It’s huge, it’s exciting and I learned a lot -- which is what I want to

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00:42:14

63. Attempting to Do it All, Setting Priorities, Life...

Behind the Design ·

2021/11/10

Okay you guys, it has been a MINUTE, I'm back... I'm ready... I'm excited to be sitting here today kicking off season 2 of Behind the Design. Grab a coffee, light a candle, because it's time to catch up and we have a lot to cover. In today's episode I'm sharing why I took a few months hiatus and how prioritizing your health helps your business immensely, what to expect in Season 2 of BTD (hint: it's gonna be great), how I took 3 weeks off for my wedding and honeymoon and little bit about how that

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00:25:31

62. Luxury Client Experience

Behind the Design ·

2021/05/28

Increase client retention with a luxury Client Experience

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00:48:36

61. Living Outside of the Box with Brittany Tucker

Behind the Design ·

2021/05/19

In my opinion, the most common characteristic of entrepreneurs is their drive to pave their own path. We saw the box that society had made for us and were like "nah, i'm good" and literally MADE our own life out of passion and a drive for life. And this is what I'm chatting about today with the amazing Brittany Tucker. Brittany is a life coach and motivational speaker who empowers women to ditch society's checklist so they can fully step into the woman they were created to be. In this episode we

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00:28:06

60. Building a Team

Behind the Design ·

2021/05/12

Here's the thing, you're the expert. Clients are coming to you because you are an expert in what you do and they cannot produce the same outcome on their own - so charge accordingly. As you continue working with clients, your process, skills, team and everything you're doing is being refined and you will be better by the next time you start working with a new client, so it's important to increase your prices as your skill increases. In today's episode I'm sharing why you should increase your prices,

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00:32:23

59. Increasing Your Prices

Behind the Design ·

2021/05/05

Here's the thing, you're the expert. Clients are coming to you because you are an expert in what you do and they cannot produce the same outcome on their own - so charge accordingly. As you continue working with clients, your process, skills, team and everything you're doing is being refined and you will be better by the next time you start working with a new client, so it's important to increase your prices as your skill increases. In today's episode I'm sharing why you should increase your prices,

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00:45:20

58. Purpose-led Marketing with Liz Spears

Behind the Design ·

2021/04/21

Liz Spears is a marketing coach and consultant teaching purpose-led women how to promote their business online with authenticity, magic and magnetism. In this episode, we chat about omnipresent marketing strategies, how to easily create content that converts and implementing a seamless strategy that doesn't make you want to pull your hair out. Liz and I connected on Instagram and now have followed each other's journey's, so I'm so excited to have her on the

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00:50:39

57. Avoiding Burnout with Dr. Amanda Chay

Behind the Design ·

2021/03/31

Dr. Amanda Chay is a time & business strategist helping entrepreneurs get their time back by maximizing efficiency with your team and business. She also runs + owns a naturopathic clinic, a supplement company + runs a coaching business, so if anyone knows how to manage their time, it's Amanda. In this episode we chat about how to establish goals for maximum revenue without spreading yourself too thin + working less, what burnout is + how to avoid it, the best way to structure your days for

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00:31:05

56. Milestones + Lessons I Learned in My 27th Year

Behind the Design ·

2021/03/24

Growing up is not a right, it's a privilege. And every single day you spend on this earth is a gift and should be treated that way. I love clean slates and although I love a good new years resolution, I prefer to use my birthday as the marker for setting new intentions and celebrating another year of being alive. Amidst a global pandemic, 27 was the biggest year of my life with really really huge life and business milestones along with some tough, but loving lessons I learned. As I look forward to a

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00:24:47

55. Embodying Your Next-Level Self in Business + Life

Behind the Design ·

2021/03/17

I'm going a little Amanda Frances on ya today and sharing an audio snippet from one of our Designed to Scale mastermind calls that's all about embodying your next-level self in business + life. Something we're constantly growing towards in this group are the mindset shifts + energy elevations you have to make as you scale your business past multi-six figures + in this lesson I'm walking through a practice to do every day that will help you fully embody this. Scaling a business is not just about

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00:39:41

54.How to Make Every Inquiry a "Hell Yes" Client

Behind the Design ·

2021/03/10

You know that feeling when you get off a discovery call and that client just "felt right"? You chatted easily and are both as equally as excited to work with each other - we love those clients and there's no reason that every single discovery call shouldn't be just like that. I believe that no matter what stage of business you're in, it's important to know everything and anything about the client's you're serving + constantly elevating that clientele as you uplevel your business. In today's episode,

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00:17:09

53. The Importance of Defining Your Niche

Behind the Design ·

2021/03/03

Want to stop getting on discovery calls with people who think you're too expensive and actually work with clients who hurl their credit cards at you? I've got ya. When your brand is misaligned you can feel like... 👉🏼You're getting on discovery calls with less-than-ideal clients. 👉🏼Your content is more "inspirational" than high-converting 👉🏼You're confused on how to streamline your message to connect with your audience ...and don't even get started on your website The root of this frustration

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00:48:52

52. High-level Mindset Shifts, Manifesting a dream...

Behind the Design ·

2021/02/24

Jill Wise is a Brand Strategist, copywriter, business advisor + fellow wine lover who believes everyone should wake up every day doing what they love. In this episode we chat about mindset shifts + practices for high-level entrepreneurs, internal business strategies that helped her go from freelancer to business owner + productivity hacks to focus on scaling your business. We also chat about why and how Jill will retire her husband (a topic I love to chat about) and how she manifested her dream

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00:20:36

51. Should I put my prices on my website?

Behind the Design ·

2021/02/17

This is definitely the top question that I get from you guys, so I thought it deserved it’s own podcast episode. When it comes to putting prices on your website, there are two different views on it and in today’s episode I’m sharing those two very different views and my personal opinion on this topic that I think will have you making a change to your website immediately.

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00:37:53

50. Ask me anything! Business mistakes, budgeting,...

Behind the Design ·

2021/02/10

50 episodes!! Woo hoo! Recording these episodes up to now has been so much fun and to celebrate you and this amazing community I thought it’d be fun to do a Q&A. The questions that you sent in are so good and I’m so excited to dive into them. From business to finances to relationships, we’re getting into it today.

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