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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

business marketing

All Episodes

01:07:54

Unleashing YouTube Success for Mortgage & Real Estate...

Mortgage Marketing Radio ·

2024/01/17

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**-00:02:34- Starting with available resources and emphasizing content value over production polish.-00:09:52- Strategies for employing AI as a

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57:59

How to Get Your Mindset Right for 2024

Mortgage Marketing Radio ·

2024/01/04

Todaywe're talking withShayla Gifford. She's the VP of Sales and Development and a Branch Manager with Guild Mortgage.Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities.Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping people get

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30:35

Let Your Clients Verify Employment, Income and Assets

Mortgage Marketing Radio ·

2023/12/27

Ontoday's episode we're learningabout an alternative to verifying employment, income and assets for your borrowers.Truvallows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account.You'll save your clients money and reduce your time to close withTruv. Listen to the episode to learn more.Episode Resources:Check Out Truv HereConnect With Richard on LinkedInGet More Agent Referrals with myAgent Classes

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39:43

Capturing Business from Agents, Builders and Buyers

Mortgage Marketing Radio ·

2023/12/20

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders.Uplistis a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estateagents and builders.When homebuyers scan

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32:20

Lessons from Spending $30 Million Marketing Direct to...

Mortgage Marketing Radio ·

2023/12/14

In this enlightening episode, we sit down with Josh Friend, the visionary CEO ofInsellerate, who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing.We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion.Learn More About

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49:53

Financial Independence through Real Estate: A One...

Mortgage Marketing Radio ·

2023/12/07

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities?Our guesttodayisMichael Zuber. He's the author ofOne Rental At a Timeand hosts the One Rental at a Time YouTubechannel. (Links Below)Todaywe're talking about how to start- or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more.Show Notes/Resources:Todayour guest is

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57:17

How Loan Officers Are Generating Hundreds of FREE...

Mortgage Marketing Radio ·

2023/11/30

Greg Sher is theManaging Director @ NFM Lending. He'spassionate about empowering and inspiring others through media and storytelling.This episode features an inspiringconversationabout how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single month.Connect with Greg Sher on LinkedInHereFollow Scott Betley onInstagramor TikTokFollow Jordan Nutter on Instagram or TikTokDouble your Agent referrals with

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45:52

Critical Activities for Today's Mortgage Market

Mortgage Marketing Radio ·

2023/11/16

In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus ontoday.We discuss innovative strategies for marketing, how to stand out in a saturated market, and the importance of building strong client relationships. Dale's insights are not just theoretical; they are

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53:38

What's Happening With the Housing Market

Mortgage Marketing Radio ·

2023/11/08

On today's episode we're talking withLogan Mohtashami. Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market.Mohtashami is a lead analyst forHousingWireand is a regular contributor on theHousingWire Dailypodcast.Episode Resources:Follow Logan on InstagramSubscribeto Housing WireLearn More About myAgent Classes

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56:56

Dominating Your Local Market With Google Reviews

Mortgage Marketing Radio ·

2023/10/27

In this episode we talk with Wade Betz.Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financingfunded.He's optimizing his Google Business profile to get found by local homebuyers and referring those deals out to his local agents.Wade is teaching educational classes to real estate agents and building his audience on social media. There's a lot we cover in this episode!Episode Resources:Connect With WadeBook Your CallHereto Learn

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01:05:30

Sneak Peek Inside Members Only Mastermind Call

Mortgage Marketing Radio ·

2023/10/20

In this episode, you’re getting a glimpse inside the Members Only Coaching Call.Each week, we meet with fellow ambitious Mortgage Loan Originators from acrossthe country. Our primary focusis leading with education in our local market to attract our ideal agent partners and grow ourbusiness.We also share ideas, work on mindset and accountability,socialmedia strategies and more.If you like what you hear,bookyour call to learn more!Listen in to continue to pivot, innovate, adapt, and overcome!Episode

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43:21

Closing 38 Loans From Posting Videos

Mortgage Marketing Radio ·

2023/10/13

In this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting videocontent, they've closed over 38 loans and they're just getting started.Listen and apply what you learn from this episode. Be inspiredto take action and soon you'll be adding loans to your pipelinedirectly from your online content.Episode Resources:Follow James & TravisGet More Agent Referrals/myAgent ClassesJoin the Facebook Group

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42:56

Creating Residual Income in Your Mortgage Business

Mortgage Marketing Radio ·

2023/10/05

Todaywe're talking with Kevin Ducey about diversifying your income. Kevin is theVice President Of Business Development atComma Insurance.He has a wealth of experience in mortgage marketing strategies and buildingresidual income.His perspective on "mortgage marketing strategies: reviews, success stories, and insurance investment" is that investing in an insurance agency can be a viable option for mortgage professionals looking to build scale, autonomy, and recurring residual income.Kevin encourages

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20:59

Master the Market of the Moment

Mortgage Marketing Radio ·

2023/09/29

Today, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer.Listen in to continue to pivot, innovate, adapt, and overcome!EpisodeResources:Ask Geoff Anything!Tap HereLearn More About myAgent Classes

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33:53

Lessons in Lead Generation and Marketing Automation

Mortgage Marketing Radio ·

2023/09/19

This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator.We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing.Learn More About High LevelLearn More About myAgent Classes

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41:55

What is a NextGen Mortgage Originator?

Mortgage Marketing Radio ·

2023/09/07

A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly.In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator and how to get there.We talk about your personal brand, social media, High Level marketing automation and why leading with educationis your killer app.Be

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53:32

How to Identify Your Ideal Clients and Partners

Mortgage Marketing Radio ·

2023/08/31

On thisepisode we talk with Sam May who's leadinga small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023.Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team.Listen in as we discuss how to identify your ideal client and create content that attracts them. We also dig into creating video content, building your social media followers and attracting agents vs

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14:33

Closing Five Loans from Teaching Classes

Mortgage Marketing Radio ·

2023/08/28

Todaywe're bringing anotherMortgage Marketing PROmember success story to you.What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more?This episode featuresLouie Wickettwith Homeside Lending and howhe's funded 5 loans from teaching just two classes.Are you ready to say goodbye to cold-calling agents and get referrals on demand like Louie?Check out the links below for more details.Learn Moreabout the Mortgage Marketing

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44:10

The Truth About Recruiting

Mortgage Marketing Radio ·

2023/08/17

Today's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company.Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Development forHomeside.In their combined 40+ years of mortgage industry experience, they've seen and heard it all. Our conversation will help you get clear on

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59:15

Rethink Everything You "Know" About Social Media

Mortgage Marketing Radio ·

2023/08/04

On today's episodeyou get a sneak-peek inside one of our weekly Mortgage Marketing PRO Member coaching calls.We host four calls each month and one of those four calls features a special guest who is a subjectmatter expert.On this call, our guest is Kyle Draper.Kyle has helped thousands of REALTORS® and mortgage professionals leverage their personal stories to generate millions of dollars in business. His expertise in social media marketing and storytelling through content is renowned across the

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