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PODCAST

The Marketing Umbrella Podcast

The Marketing Umbrella Podcast, hosted by Kevin Prewett, is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On ”The Marketing Umbrella” podcast, Kevin interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and

business management

All Episodes

00:37:05

040: Selling Like A Warrior With Jason Forrest

The Marketing Umbrella Podcast ·

2022/02/10

Selling Like A Warrior With Jason Forrest Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success. Jason Forrest is CEO at FPG (Forest Performance Group), a national sales training company. He is an award-winning executive, the author of seven

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00:33:00

039: KISS CRM for Small Business with Vincenzo Ruggiero

The Marketing Umbrella Podcast ·

2022/02/03

KISS CRM for Small Business with Vincenzo Ruggiero Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive. Vincenzo is a web entrepreneur for almost 15 years. He launched his first SaaS company in 2007. Since then, he has already launched 5 other

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00:33:53

038: Doing Influencer Marketing On Small Budgets With...

The Marketing Umbrella Podcast ·

2022/01/27

Doing Influencer Marketing on Small Budgets with Neal Schaffer Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal Schaffer and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections. Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the

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00:26:19

037: Make Sense of TOKENS for Digital Marketers with...

The Marketing Umbrella Podcast ·

2022/01/20

Make Sense of TOKENS for Digital Marketers with Joe Pulizzi Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content

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00:36:03

036: Introverts Are The Best Sales People? With...

The Marketing Umbrella Podcast ·

2022/01/14

Introverts Are The Best Sales People? With Matthew Pollard Welcome to episode 36 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Matthew Pollard and they discuss his amazing insights into sales (and just how one should communicate themselves to others in business) and what exactly the introvert advantage is in sales, but also how extroverts can just as easily learn these skills. It’s amazing, he really breaks down sales and branding in a novel way that’ll make you

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00:43:48

035: How An Affiliate Marketing Program Works And Why...

The Marketing Umbrella Podcast ·

2022/01/06

How An Affiliate Marketing Program Works And Why You Need One Welcome to episode 35 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Arlen Robinson and they do a deep dive into what affiliate programs are and how affiliate marketing software can help companies and agencies grow their customer base. Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate

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00:45:18

034: The 80/20 of Sales & Marketing with Perry Marshall

The Marketing Umbrella Podcast ·

2021/12/30

The 80/20 of Sales & Marketing with Perry Marshall Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule. Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. At London’s Royal Society he announced

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00:11:21

033: Multiple Offers Translate To More Successful...

The Marketing Umbrella Podcast ·

2021/12/16

Multiple Offers Translate To More Successful Agencies With Itamar Shafir Welcome to episode 33 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with… himself! This week he provides a presentation on why one should offer multiple offers, how that can translate into more business, and advice for how to go about it. Here is what to expect on this week’s show: · An introduction of the important question, what’s better, being a marketer that offers a couple services or

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00:36:04

032: How To Improve Your Sales, Understand Your...

The Marketing Umbrella Podcast ·

2021/12/09

How To Improve Your Sales, Understand Your Tools, And Hire Salespeople Welcome to episode 32 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Mark Hunter and they discuss how one should effectively and realistically approach sales, sales tools, and how to hire others who will do sales for you. Delivering insights based on 30+ years of sales leadership experience, Mark Hunter's style–live and online–is perhaps one of the most memorable elements of his performances,

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00:34:49

031: Video Questionnaire Funnels That Get Insane...

The Marketing Umbrella Podcast ·

2021/12/02

Video Questionnaire Funnels That Get Insane Results With Daniel Levis Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business. Since 2004, Daniel’s brilliant marketing strategies and copywriting services have been helping both large direct marketers as

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00:39:39

030: Crushing Cold Outreach With Guillaume Moubeche

The Marketing Umbrella Podcast ·

2021/11/18

Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns. Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and

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00:36:37

029: Mind Tools To Grow Your Business With Lisa Larter

The Marketing Umbrella Podcast ·

2021/11/11

Mind Tools To Grow Your Business With Lisa Larter Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow. Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she's built and sold companies and generated millions of dollars in sales. She spends the bulk of her

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00:43:27

028: Tapping eCom Clients for Mega Growth with Norm...

The Marketing Umbrella Podcast ·

2021/11/04

Tapping eCom Clients for Mega Growth with Norm Farrar Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business. Entrepreneur and businessman Norman “The Beard Guy” Farrar stands

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00:40:05

027: How to Legally Steal Winning Ad Campaigns with...

The Marketing Umbrella Podcast ·

2021/10/28

How to Legally Steal Winning Ad Campaigns with Mike Roberts Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search. SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in

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00:37:27

026: Content Marketing For Soloprenures with Joe Pulizzi

The Marketing Umbrella Podcast ·

2021/10/21

Content Marketing For Soloprenures with Joe Pulizzi Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense

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00:32:34

025: Guaranteed $1M Growth in 1 Year with Seth Greene

The Marketing Umbrella Podcast ·

2021/10/14

Guaranteed $1M Growth in 1 Year with Seth Green Welcome to episode 25 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Seth Greene and they discuss his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves within their business. Seth Greene is a nationally recognized marketer who is the nation’s foremost

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00:25:57

024: How To Get To 4M Monthly Visitors On Your Blog...

The Marketing Umbrella Podcast ·

2021/10/07

How To Get To 4M Monthly Visitors On Your Blog With Neil Patel Welcome to episode 24 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neil Patel and they discuss what he is currently doing at Neil Patel Digital, what the future holds for digital marketing, and how exactly he gets the traffic to his sites that he does. Neil Patel is the Co-Founder & CMO of Neil Patel Digital. He is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on

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00:49:54

023: Rethink Your Email Marketing With Tom Kulzer

The Marketing Umbrella Podcast ·

2021/09/30

Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing. Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a

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00:42:58

022: Turn Data Into Sales With Matt Bailey

The Marketing Umbrella Podcast ·

2021/09/23

Turn Data Into Sales With Matt Bailey Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers. Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the

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00:46:04

021: Maximizing Email Marketing With Matt Bacak

The Marketing Umbrella Podcast ·

2021/09/16

Maximizing Email Marketing With Matt Bacak Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it. Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Matt has sent well over a billion emails in the last 18 years. At last count, he’s done over 8,000 email

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