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PODCAST

6-Figure Secrets with Allison Hardy

Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business. I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space. It my intention through the episodes you’ll find on

business

All Episodes

15:51

EP 387 | Conducting effective and productive market...

6-Figure Secrets with Allison Hardy ·

2024/07/15

One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you’re getting into. Know who you are asking and what you’re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful.So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to make

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22:09

EP 386 | Building a business that runs without you...

6-Figure Secrets with Allison Hardy ·

2024/07/08

Jackie Ellis is a Digital Marketing Strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing. As the owner of an all-mom digital marketing agency, she’s committed to helping female entrepreneurs get seen (and make more money) online.Jackie has been featured on The Art of Paid Traffic with Rick Mulready, the Book Your Dream Clients Podcast, The Unstoppable Show, and Forbes. Her favorite topics are Facebook Ads, systems for service

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11:03

EP 385 | How do I get more sales through my email...

6-Figure Secrets with Allison Hardy ·

2024/07/01

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast!Today, I’m sharing a question submitted by one of our Funnel of the Month Club members, Tracy Hoth.Tracy has a program called the Organized Coach Academy and she helps entrepreneurs develop organizational skills by helping them establish their business foundations.Tracy has had her funnel running for two weeks now and is curious to know what her next steps are to optimize it for sales.Tracy asked: What is

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23:58

EP 384 | Long-term strategic collaboration featuring...

6-Figure Secrets with Allison Hardy ·

2024/06/24

Linda Sidhu is a lead generation strategist, magic matchmaker, and expert in creating compelling personality quizzes that attract numerous new subscribers. Leveraging her experience in pharmaceutical sales, she translated her success in face-to-face interactions into a highly effective personality quiz framework. Recognized by Forbes, her insights shine on notable platforms like Cubicle to CEO and The Systems Saved Me Podcast, enhancing business growth through personalized strategies. Linda's

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22:05

EP 383 | Non-email automations

6-Figure Secrets with Allison Hardy ·

2024/06/17

What’s something that you’re doing that pulls a ton of your time? Can you systemize it? Can you automate it?In order to answer your questions about what I automate in my business, I was challenged to think about my business and what automation systems I have outside of my automated emails.It is my goal that what I share in this episode will help you think of an automation that you are going to try in your business to buy back your time, make something easier for you, or make your communication more

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22:50

EP 382 | Making your money work FOR you featuring...

6-Figure Secrets with Allison Hardy ·

2024/06/10

Penelope Jane Smith is the premier financial freedom mentor for entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is to support entrepreneurs to become

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16:25

EP 381 | My Meta Ads strategy

6-Figure Secrets with Allison Hardy ·

2024/06/03

I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram.If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of an

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20:51

EP 380 | Storytelling to create connection featuring...

6-Figure Secrets with Allison Hardy ·

2024/05/27

April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.As the visionary Founder and CEO

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14:24

How many emails should I send? [Ask Me Anything]

6-Figure Secrets with Allison Hardy ·

2024/05/20

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members.The four questions are:How many emails should I be sending in my Email Pitch Sequence?How often should I be sending emails?What do I do with email subscribers who aren’t in a funnel/sequence?How do I get my phone to send my texts when someone buys something? I’ll be digging into these questions,

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21:22

EP 378 | Summer Break-proofing your business

6-Figure Secrets with Allison Hardy ·

2024/05/13

With Summer Break quickly approaching, you might be wondering how your business is going to look this summer. The benefit of owning your own business is that you can shift and change it to make it work for you. I want to share some tips to help you make your business fit the type of Summer you want. TAKEAWAYS:Be proactive. Look ahead and see what things you can do in your business now so you don’t have to do them this summer. One way that I like to think ahead is to do bulk work. If you have

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25:02

EP 377 | Scaling a low-ticket subscription to one...

6-Figure Secrets with Allison Hardy ·

2024/05/06

Krissy Chin is a #1 Amazon best-selling author, podcast host, business strategy coach, and consultant for those who want to get their business online and sell while they sleep. From building a multi-million-dollar course and membership, she has learned strategies to save time and scale through automation and building a team. Now she and her partner help aspiring entrepreneurs develop their unique brands, stand out with high-converting websites, and streamline their business so they can spend more of

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19:11

EP 376 | Taking the pressure off to do #allthethings

6-Figure Secrets with Allison Hardy ·

2024/04/29

Everything works—all the tips, tricks, resources, and tools, as well as platforms like YouTube, TikTok, Pinterest, DMs, Instagram, email marketing, and more!The topic of feeling the pressure to do everything and to be everywhere in your business came up in a panel discussion at the Podcasting Moms Conference I recently spoke about. So in this week's episode I wanted to dig into this topic a bit more, so that you can know where to spend your time in your business.TAKEAWAYS:Get clarity on your goals

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19:21

EP 375 | Keeping it simple featuring Holly Haynes

6-Figure Secrets with Allison Hardy ·

2024/04/22

Holly helps female entrepreneurs create simple scalable offers and systems to grow to multi-6-figures without relying on the social algorithm.An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly built her now 7-figure business while working full time, retiring herself and her husband.Holly now runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush

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14:36

EP 374 | Pinned posts and Many Chat

6-Figure Secrets with Allison Hardy ·

2024/04/15

If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! I recently found a new Instagram strategy as a result of another strategy failure.I was listening to a podcast from Amy Porterfield in which she interviewed Nicole Burke from @gardenaryco. Nicole shared her Instagram strategy of posting three times a day and the results she was seeing from this work.I wanted to try something new to see if I could increase engagement and see a

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16:01

EP 373 | When do I enter leads into the Pitch...

6-Figure Secrets with Allison Hardy ·

2024/04/08

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today I’m sharing three email marketing and funnel questions submitted by two of our Funnel of the Month Club members.First up is member Kasia McDaniel. Kasia is a homestager who helps homeowners and real estate agents get your home ready to sell, so that buyers fall in love with your home and it sells quickly.Kasia submitted two questions that involve nuances within her email marketing, and how to move

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27:44

EP 372 | Quiet influence featuring Jen Liddy

6-Figure Secrets with Allison Hardy ·

2024/04/01

To escape endlessly asking her high school students to put their phones away,Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing.Fast forward 11 years, beyond many many many mistakes & several business models.Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist.She shows service providers how to translate their expertise + big ideas into words that work to attract their

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14:21

EP 371 | Selling, daily

6-Figure Secrets with Allison Hardy ·

2024/03/25

If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! This is the goal that we have for all of our Email Genius students as we open the doors to the program and welcome in new members.In this episode I'm walking you through some key things to think about when chasing down this goal of selling daily. I'm sharing some behind-the-scenes sneak peeks into my business, and some mindset shifts to think through to help you start to set this

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26:51

EP 370 | Leveraging the media to get visible...

6-Figure Secrets with Allison Hardy ·

2024/03/18

Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight.Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand.She has been featured in OPRAH, Parade, Forbes, Inc., Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens.She has also appeared on The Drew

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21:16

EP 369 | One year and 400 members later, 3 takeaways...

6-Figure Secrets with Allison Hardy ·

2024/03/11

I launched my Funnel of the Month Club in February 2023 while in isolation with COVID! Wild, right?! One year later, I've learned A LOT about running a membership, even if it my third time around! I have now been able to welcome over 400 lifetime members into this membership in it's first year. In this episode, I'm sharing 3 lessons I’ve learned over the past year launching my third membership, Funnel of the Month Club. My hope is that this helps you avoid some of these pitfalls I found myself in,

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25:48

EP 368 | Setting up simple systems featuring Melissa...

6-Figure Secrets with Allison Hardy ·

2024/03/04

Melissa is the owner of Carbon & Clay. Carbon & Clay is a Squarespace website template shop that helps online business owners launch a website they are confident about faster than ever before.TAKEAWAYSThe main function of your website is to get people onto your email list. Everyone needs to be growing an email list to further nurture relationships and traffic. When your audience is ready to buy, you are at the forefront of their mind because of that established relationship.Use a lead magnet

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