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PODCAST

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit

technology marketing

All Episodes

34:55

EP202 - I Want to Change My PSA, but I’m Scared! With...

The IT Experts Podcast ·

2024/10/11

To help guide us through this minefield, I’m joined by PSA expert Chris Timm, who returns to share his invaluable insights on when and how to make this big change. If you’ve ever thought about switching your PSA, or are just wondering if your current tool is still the right fit, this episode is packed with practical advice and real-world examples to help you avoid common pitfalls. Chris Timm begins by highlighting a phenomenon many of us are familiar with: shiny ball syndrome, or as he calls

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13:11

EP201 – BF Edition – How to Grow My MSP In 2025 with...

The IT Experts Podcast ·

2024/10/04

One of the biggest traps I see MSP owners fall into is waiting until the end of the year to think about what they want to achieve next year. Why wait until December or January to make plans for growth? If you want to grow your MSP, the planning needs to start right now, while there’s still time left in the year to make an impact. Don’t fall into the trap of doing the same thing every week and expecting different results. It's time to make a change. I’ve spoken to countless MSP owners who’ve been

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37:00

EP200 - Special 200th Episode - Marketing Special...

The IT Experts Podcast ·

2024/09/27

Paul Green is well known for his deep insights into MSP marketing and how to create lasting results through simple, effective strategies. During this live episode, he shared valuable tips on how MSPs can consistently find new prospects, nurture relationships, and convert leads into paying clients. As Paul emphasised throughout our discussion, the key to success in marketing is consistency. He highlighted the importance of showing up regularly—whether it's through weekly emails, posting on LinkedIn,

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17:45

IT Experts Podcast Special Episode - My Top 5 Podcast...

The IT Experts Podcast ·

2024/09/13

Kicking off at number five, we revisited Episode 34 with Nigel Moore, titled "Perfect MSP Pricing." This episode is a must-listen for anyone struggling with the intricacies of MSP pricing strategies. Nigel, the founder of The Tech Tribe, delves into the essentials of structuring your pricing to avoid the all-too-common bespoke deals that can stifle an MSP's growth. We discussed the continual evolution of pricing models and how establishing standard packages can significantly streamline your sales

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25:49

EP199 - Why Becoming a Cyber Advisor Will Help Your...

The IT Experts Podcast ·

2024/09/06

Neil Smith explains how his journey into the cyber advisor space has not only strengthened his business by enhancing his credibility but also provided new revenue opportunities. He explains that the cyber advisor role is not just about securing clients but about positioning yourself as a trusted authority in the field of cybersecurity. With cybersecurity becoming more complex, Neil highlights the importance of MSPs adopting the Cyber Essentials and Cyber Essentials Plus certifications as a minimum

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32:29

EP198 - How to Write Compelling Bids to Win New...

The IT Experts Podcast ·

2024/08/30

One of the key takeaways from our conversation is the importance of understanding whether bidding is right for your MSP. Louise Howson made it clear that bidding isn't just for the big players. Smaller MSPs can absolutely take part and succeed in this process, provided they approach it with the right mindset and preparation. She emphasized that while bidding can seem risky and time-consuming, there are plenty of opportunities in both the public and private sectors that are more accessible and less

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22:34

EP197 – How to Build a 7 Figure MSP On 4 Days a Week...

The IT Experts Podcast ·

2024/08/23

In this episode, we learn how being a member of The MSP Growth Hub helped influence the transformation Simon’s business. Simon shares how revamping his business model, making strategic hires and implementing robust systems allowed him to step back without sacrificing service quality or business growth. His story is a testament to the power of strategic planning and the right support, proving that MSPs can indeed flourish financially whilst achieving a better work-life balance. Simon’s journey

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28:13

EP196 - Why You Avoid Talking to Your Team with Julie...

The IT Experts Podcast ·

2024/08/16

During one of our recent two-day intensive sessions, Julie shared some statistics about MSP leaders and their lack of regular one-to-ones with their teams. Shockingly, only about 50% of those in the room admitted to conducting regular one-to-one meetings with their team members. This means that half of them are missing out on a golden opportunity to build trust, enhance performance, and foster a culture of accountability and autonomy. Julie Hutchison emphasised the importance of these

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25:58

EP195 - Eliminating Security Anxiety in Your MSP with...

The IT Experts Podcast ·

2024/08/09

Seamus Lennon, VP of Operations at ThreatLocker, joins us to debunk common security myths and reduce the anxiety many MSPs feel about their security measures. Based in Dublin, with their headquarters in Florida, ThreatLocker has been at the forefront of zero trust endpoint security solutions for over eight years. With a rapidly growing team and an impressive client base of over 50,000 businesses that they work with, ThreatLocker is a significant player in the cybersecurity industry. The current

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22:58

EP194 – Ask Stuart #16 - Taking Back Control of Your...

The IT Experts Podcast ·

2024/08/02

Stuart started by setting the scene with a fundamental truth: time is our only finite resource. Whether you're scaling your MSP to that first £1,000,000 milestone or pushing towards the £5,000,000 mark, the effective management of your time can be a game-changer. Stuart reminded us that the key to making a significant impact is to be intentional with our time. Without deliberate planning, it’s easy to get stuck in a cycle where every day feels like Groundhog Day – a bit better or worse, but

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22:47

EP193 - Why You Are Holding Yourself Back with Ian...

The IT Experts Podcast ·

2024/07/26

Ian begins by emphasising the importance of habits in maintaining consistent progress. He notes that while annual goals often lose their momentum as life’s demands take over, small daily habits can keep individuals aligned with their vision and help them stay on track. Introducing the gap and the gain concept by Dan Sullivan, Ian explains that many people measure their progress by the gap between where they are and where they want to be, leading to frustration and disappointment. Instead, he

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27:29

EP192 - How to Deal with Toxic Employees with Julie...

The IT Experts Podcast ·

2024/07/19

Being a workplace mediator and mediation trainer, Julie Hutchison brings us a wealth of experience. She has seen it all, from minor office spats to full-blown conflicts. Her insights into dealing with toxic employees are invaluable for anyone looking to maintain a harmonious and productive workplace. We started by defining what we mean by toxic employees. According to Julie Hutchison, the term “toxic” might be a bit harsh, but it’s widely understood. Toxic employees are those who drain energy,

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34:22

EP191 - The No. 1 Reason Why MSPs Fail with Tracy...

The IT Experts Podcast ·

2024/07/12

From the outset, Tracy emphasised the importance of strategy in driving the growth and success of an MSP. It's a term that often evokes yawns, but as Tracy pointed out, without a solid strategy, even the most technically proficient MSPs will struggle to grow. Tracy explained that many MSPs are founded by technically-minded individuals who may not have the broader business experience necessary to create a robust strategy. This lack of strategic planning often becomes a significant barrier to

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16:33

EP190 - Want More Sales in Your MSP? Do This Now!...

The IT Experts Podcast ·

2024/07/05

We start by addressing the fundamental need for a structured approach to sales in the MSP sector. It's not about quick fixes or hoping for that golden unicorn prospect. Instead, it’s about implementing a consistent process and understanding that building meaningful relationships takes time. We’ve crafted a comprehensive "shoe leather sales plan" designed to get your MSP on track with clear, actionable steps. First and foremost, set some realistic targets. Without clear goals, it’s impossible to

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28:02

EP189 - The Dangers of Being a Profit Passenger in...

The IT Experts Podcast ·

2024/06/28

Gary Rayner, after 18 years in business and on the verge of reaching a seven-figure turnover, recognised the need to shift his approach to managing finances within his MSP. Initially, his in-house bookkeeper managed day-to-day invoicing and bookkeeping, a role that evolved from Gary himself to an ad-hoc helper, and finally, a dedicated in-house process. Despite his interest and involvement in finance, Gary realised that what got his MSP to its current level wouldn’t be enough to propel it forward

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31:33

EP188 - How Your Customer Experience Can Multiply...

The IT Experts Podcast ·

2024/06/21

Our conversation with Justin Neale was packed with useful tips and strategies to help improve customer experience and ultimately drive higher profits for MSPs. Justin, who has an extensive background in customer experience from his time at Airbus Group, now dedicates his expertise to helping smaller, more nimble companies, including MSPs, optimize their customer journeys. We began by discussing why customer experience is more crucial than ever. Justin highlighted that while MSPs typically enjoy

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36:08

EP187 - How Stress Impacts You and What to Do About...

The IT Experts Podcast ·

2024/06/14

We begin by welcoming Rachel back to the podcast. She shares her experiences and the importance of self-care, emphasising how important it is for maintaining a balanced and productive life. Rachel’s consultancy, Zest Lifestyle, focuses on helping individuals and teams become healthier and happier, ultimately enhancing engagement and productivity at work. One of the key takeaways from our conversation is understanding what stress really is. Rachel explains that stress is a natural reaction to

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25:38

EP186 - Your MSP Isn’t Growing… Time to Look in the...

The IT Experts Podcast ·

2024/06/07

We kick off the discussion by addressing a common issue faced by many MSP owners: the lack of growth. Brian and I agree that often, the first step to resolving this issue is self-reflection. Brian highlights the importance of looking in the mirror and recognising that the current state of your business is a direct result of your actions and decisions. This concept might be tough to accept, but it’s a crucial step towards meaningful change. One of the main obstacles MSP owners face, is imposter

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32:42

EP185 - How to Get Energised and Excited About Your...

The IT Experts Podcast ·

2024/05/31

Fiona has spent over 25 years in the IT industry, with 16 of those years dedicated to running a successful sales training company. Two years ago, she took a step back from the industry, driven by personal milestones and a desire for change. Her son leaving for university provided her with a quiet house and a moment to reflect on her life and career. She realised that she was bored and needed to find a new passion. This led her to immerse herself in the world of entrepreneurship, working extensively

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35:37

EP184 - The Future of Running Your MSP in an AI World...

The IT Experts Podcast ·

2024/05/24

We kicked off the conversation by exploring how the MSP sector is currently valued at a staggering $548 billion, with an annual growth rate of 12%. This growth is particularly significant given the challenging global economic environment. Jay emphasised that the demand for managed services continues to rise, with 82% of businesses now outsourcing some or all of their IT needs. This shift marks a dramatic increase from a decade ago when only 30% of companies outsourced IT services. One of the key

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