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PODCAST

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn"t easy, but they were made for it. I"m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You"re going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you"re launching your first

business entrepreneurship

All Episodes

09:30

#444 - How to Compete Without Competing: The Art of...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/09

Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs. Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for

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06:02

#443 - What Operating a Business Looks Like After the...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/08

When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success. In this episode of Built by Business, Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real look at fatherhood and entrepreneurship. All my resources: www.andyisom.com

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07:50

#442 - The One Year Rule: Why Most Founders Quit...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/07

Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to. In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down. All my resources: www.andyisom.com

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09:49

#441 - The Death of DTC? Why Amazon Is Becoming the...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/06

DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it. In this episode, Andy breaks down why Amazon is becoming the safer bet for brand builders in today’s economy and how to rethink your channel mix for long-term success. All my resources: www.andyisom.com

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09:55

#440 - Amazon PPC in 2025: The Simplest Funnel That...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/05

Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon. You’ll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit. Perfect

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12:52

#439 - What Buyers Really Pay for E-Commerce Brands...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/04

Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy. Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months. In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025

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08:13

#438 - The Most Underrated SEO Trick on Amazon

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/03

Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it. In this episode, Andy Isom breaks down how Amazon’s A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You’ll learn a simple Q&A strategy, how to craft keyword-rich responses, and how real brands like Millennial

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10:53

#437 - You’re Not Overpriced. You’re Under-Branded

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/02

Think your Amazon product isn’t selling because it’s too expensive? The real problem might not be your price—it might be your branding. In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You’ll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025. From main images and reviews to product copy and positioning, you’ll hear what actually allows sellers to charge more—and sell more.

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12:38

#436 - You Should be Doing This Quarterly for Your Brand

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/06/01

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn’t know you needed. Stop guessing and start auditing like a pro. Get your free Amazon Brand Audit at www.weavos.io Keywords: Amazon business audit, FBA profitability, Amazon PPC analysis, inventory

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09:20

#435 - Amazon Is Less Competitive Than Four Years Ago...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/31

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data. In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands. Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago Fewer sellers are launching. Review abuse is down. Launch hacks don’t work like they

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15:52

#434 - Your Conversion Rate is Lying to You

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/30

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers. You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well. If you're optimizing your listing, running ads, or just wondering why your sales aren’t matching your metrics, this episode

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04:41

#433 - 3D Listings and Augmented Shopping: The Future...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/29

3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates. In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products. You’ll hear how Samsonite saw a 50% lift in conversions with 3D viewers, how shoe brand Kybun Joya saved $60K in animation costs, and how companies are turning their product catalogs into content engines

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06:12

#432 - This MASSIVE brand is Selling on Amazon Again…...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/28

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world’s most iconic brands is once again selling directly on the marketplace. But what changed? And why now? All my resources and services can be found here: www.andyisom.com

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09:17

#431 - Building an Amazon Brand and Building an...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/27

Amazon is powerful—but it’s not the whole game. In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the bigger picture. You’ll learn: Amazon Brands Vs. E-Commerce Brands. What's the difference? The temptation to stay on Amazon Why this matters in 2025 How to evolve if you're Amazon first Questions to

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07:40

#430 - When to Buy and When to Build

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/26

In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working? In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for. Whether you’re a first-time founder or a

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09:19

#429 - How Boring Businesses Can Make You “Stealthy...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/25

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats. In this episode, Andy break's down the Wall Street Journal’s article on the “Stealthy Wealthy” a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren’t influencers or venture-backed CEOs. They’re founders of mid-size regional businesses pulling in millions through

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12:14

#428 - Amazon's Moat Is Cracking + This Week at Weavos

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/24

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon’s dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery. In this episode, I break down what Stord’s acquisition of UPS’s Ware2Go actually means for brand owners, why Walmart’s store-powered fulfillment strategy is a serious threat, and how these shifts could impact your dependence on FBA. Then, I take you behind the scenes at Weavos. I’ll

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13:49

#427 - The Amazon Profit Killer Owners Overlook. And...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/23

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory. In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I’ll give you a practical checklist to audit your inventory strategy, including how to catch flat TACoS with falling profit, calculate SKU-level break-even sell-through rates, and stop

en

07:32

#426 - Amazon Isn’t the End Goal. It’s the Launchpad.

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/22

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket. In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from “Amazon seller” to “brand builder”—and what that looks like in 2025. All my resources: www.andyisom.com

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08:58

#425 - The Fastest and Cheapest Way to Rank Your...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/21

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon’s A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in. We’ll cover: How Amazon's A10 algorithm

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511 results

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