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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 763: Ask CGPT how it can help

School for Startups Minutes ·

2025/08/04

My final AI tip of the week: ask it what it can do for you. Put your resume in and anything else you have about yourself, and say, What suggestions would you make for me? or How can you help me? or What do you see that I'm missing? It will start asking you questions and digging things out of you. It is amazing.

EN

01:31

SFS Minute 762: I don’t like that answer

School for Startups Minutes ·

2025/08/04

Two or three years ago, you paid a programmer to build a cool website for your business, but now you need to update it, and you can't get in touch with the guy. You have access to the back end with your password. Put ChatGPT on the case. Tell ChatGPT: "On this page..." Give it the URL: "I need to make the following changes. How do I do it?" It will tell you every single step you need to know, I promise. Try it.

EN

01:31

SFS Minute 761: Watch this video and outline

School for Startups Minutes ·

2025/08/04

I am working on a presentation right now where I'm supposed to analyze a video and talk about it. I asked ChatGPT to watch the entire one-hour video, point out 10 weaknesses, and suggest a funny joke. It did it in under two minutes. It was incredible, this entire day of work replaced in under two minutes. Just remember, your prompts need to be as detailed as possible.

EN

01:31

SFS Minute 760: Upload excel sheet of finances

School for Startups Minutes ·

2025/08/04

Chat GPT remembers every conversation that you’ve had. So, after I uploaded my resume, I thought it would be a good idea to upload more information about myself and see if ChatGPT could come up with any suggestions. I uploaded my bank information for the last year and asked ChatGPT to look at it. Unbelievable what it said. It said, "You eat out too much." Oh, it devastated me.

EN

01:31

SFS Minute 759: I want to start an agency

School for Startups Minutes ·

2025/08/04

All we hear about is AI and ChatGPT. If you're not using it, people say your business is going to die. I don’t know what to do—do you? I keep hearing these scary warnings, but I have no idea how to actually use any of it. So, I signed up for ChatGPT, saw a prompt, and had no clue what to do next. This week, I’m going to share five cool things I figured out how to do—things that are seriously awesome. I’ll tell you all about them in just a second. There's a button there to load a file and ask

EN

01:31

SFS Minute 758: Use brainstorming programs

School for Startups Minutes ·

2025/07/29

When you get a group of employees together to talk about a particular topic with absolutely no restrictions on the conversation and where it goes, it's called brainstorming — and it works. Some of the best ideas come when you gather your team and let them talk.

EN

01:31

SFS Minute 757: Reward employee creativity

School for Startups Minutes ·

2025/07/29

If you want your staff to contribute more and give their ideas, reward them, pay them, set up a contest, and see who wins with the best idea.

EN

01:31

SFS Minute 756: Offer anonymous tools

School for Startups Minutes ·

2025/07/29

So all of the tools we have mentioned so far involve being out front with who's giving the advice. Maybe sometimes you want to give anonymous advice, so you, as the boss, must have some sort of anonymous advice box, or an email, or some system where your employees are allowed to communicate with you without you knowing who it is.

EN

01:31

SFS Minute 755: Encourage idea-sharing day-to-day

School for Startups Minutes ·

2025/07/29

The change starts with you. Instead of asking questions like "How is it going?" or "What's up?" with your staff, you need to ask, "What do you think?" or "Do you have any ideas on how to improve that?" These kinds of questions let your staff know that you are valuing their opinion, want to know what they are thinking, and are inviting them to talk — and to talk freely. That's what you want.

EN

01:31

SFS Minute 754: Create a feedback-friendly atmosphere

School for Startups Minutes ·

2025/07/29

As a business owner, I want my employees and partners to always feel safe giving me feedback. I want to hear their thoughts on how to improve the business, how I can improve my actions and persona, and anything else they believe could help. This week, we’re going to talk about that — how you can encourage your staff to give you the feedback you need. First tip: create a feedback-friendly atmosphere. Do everything you can, including announcing it publicly, that this is a workplace where we value your

EN

01:31

SFS Minute 753: Small Experiments

School for Startups Minutes ·

2025/07/21

Use small experiments to test your different messages. Use A/B testing to try different variations of your copy, your price, your imagery. All of those things can be tested using Google Analytics and other tools.

EN

01:31

SFS Minute 752: Talk Directly to Potential Customers

School for Startups Minutes ·

2025/07/20

One of the ways to do free or very cheap market research is to talk directly to your potential customers. You can do that by going to trade shows. There’s a trade show for every industry, and just walking up to people and asking if you can ask them a few questions — they will probably help you. Or you should have a list of your potential customers. Call one of them and say, “If I developed a tool that did this and this and this, would you be interested?” Get their feedback — it's worth gold.

EN

01:31

SFS Minute 751: Conduct Surveys and Polls

School for Startups Minutes ·

2025/07/20

One of the inexpensive tools that we can use to do market research is to conduct surveys and polls. Again, that sounds like it could be really expensive, but luckily, there are many free platforms that allow us to create short, simple, focused surveys that we can post on Facebook, in different groups, and put them in forums or on Reddit — another good place to post to get the data that you need.

EN

01:31

SFS Minute 750: Analyze Your Competitors

School for Startups Minutes ·

2025/07/20

Part of any market analysis will be a detailed analysis of your competitors, and luckily, so much of that can be done for free by studying their websites and their reviews. The customer feedback that they get will give you incredible insight into how their products are being received and how the customers think of them. Also, use Moz - it's a free SEO tool that will help you find out what keywords are working for your competitors.

EN

01:31

SFS Minute 749: Free Online Tools

School for Startups Minutes ·

2025/07/20

We all know that market research is absolutely critical, but when you're just getting started, you usually don't have a budget for it. So, this week we are talking about how to do market research on a budget. I'll give my first tip right after this. When you are doing market research on a budget, we are very lucky because there are many free online tools and resources. Google Trends will help analyze your product based on keywords that people use on Google. It will tell you how popular your product

EN

01:31

SFS Minute 748: Adjust the Experience Continuously

School for Startups Minutes ·

2025/07/13

Now that we have talked to our customers and gathered their feedback, we need to make the adjustments that will make them happy. Whether it's rearranging our store, redesigning our website, adjusting our prices, or training our team to better serve customers—whatever it is, we have to do it. The importance of this process lies in learning, continually iterating, and making your company and its processes better.

EN

01:31

SFS Minute 747: Collect Feedback in Natural Ways

School for Startups Minutes ·

2025/07/13

After you have studied the customer profile, you need to collect feedback from them in normal ways—things that won’t freak them out. Offer them discount cards or talk to them casually and ask simple, natural questions, like “Why did you come back?” or “Would you recommend the store?” Also, be sure to monitor word of mouth and all social media platforms, and respond to everything you see online—especially negative complaints.

EN

01:31

SFS Minute 746: Observe and Analyze In-Person &...

School for Startups Minutes ·

2025/07/13

Once you have the customer profiles or avatars, you need to observe each group and learn their differences—both online and offline. Watch how they shop: do they linger, do research, compare costs, and evaluate different options and prices? Do they buy things in bundles? If they always buy A, does that mean they’re likely to buy B and C as well? If you learn these things, you can sell more.

EN

01:31

SFS Minute 745: Build Real-Life Customer Profiles

School for Startups Minutes ·

2025/07/13

The second step to understanding your customer journey is to build real-life customer profiles—or avatars. Start by talking to real buyers in your store, at events, or even by calling them on the phone. Ask why they chose your store and your product. Find out their common traits: lifestyle, shopping habits, budget, and values. Are they all eco-conscious? Is that the buying pattern of everyone? It's important that you know this, and that you understand the motivators. What makes them buy emotionally

EN

01:31

SFS Minute 744: Define the Stages

School for Startups Minutes ·

2025/07/13

I hope you're having a great week, and I think understanding your customer’s journey will make it a better week because you will sell more. That's right. You need to know the path—the process that your customer goes through—and you should design that path so that it is a pleasant one. This week, I will talk about the five steps for understanding your customer’s journey better. Today, in the beginning, we need to define the stages of the journey. There are three: awareness—how do customers find out

EN

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