PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

07:01

Google August Spam Update Explained: SEO Volatility &...

The Edward Show ·

2025/08/28

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide. I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data. We’ll cover: - What Google says this update is targeting - How volatility is at record highs (9.3/10!) - How sites like AInvest are seeing explosive traffic growth - What SEOs should monitor right now - Why this rollout is lasting 3 weeks instead of the

54:47

Why SEO in Other Languages Is So Much Easier (and How...

The Edward Show ·

2025/08/27

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier. I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way. We also go deep on: - Why top 3 rankings are everything in e-commerce - The differences between white hat and black hat link building - How directories, citations, and

11:27

Does Cloudflare Hurt SEO? Google (and SEOs) Respond

The Edward Show ·

2025/08/26

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings. Today, I’m following up with the claim that Cloudflare’s shared IP addresses could pose a serious SEO risk. I break down a shocking case study where a site lost almost all of its rankings overnight after enabling Cloudflare, then recovered when it was disabled. Was it the “bad neighborhood” effect of shared IPs… or just a misconfiguration? You’ll

01:10:25

Parasite SEO, Press Releases & Manipulating AI Overviews

The Edward Show ·

2025/08/25

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand. We break down: - Parasite SEO and why it still works - Press releases as backlinks, brand authority, and narrative control - The Black Friday/seasonal sales SEO hack - How AI Overviews amplify

07:48

Inside Chrome’s Secret Semantic Engine: Chunking,...

The Edward Show ·

2025/08/24

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings. Topics include: - How Chrome’s document chunker splits pages into smaller sections - The embedding system that stores browsing history in vector form - How on-device search in Chrome differs from Google Search - What this shows about intent, structure, and content processing ⭐️ Inside Chrome’s Semantic

08:25

Control Your Destiny with SEO: Shortening Sales...

The Edward Show ·

2025/08/23

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build authority and trust - Ways to control brand perception directly in search results - How this approach accelerates the customer journey from awareness to

01:23:28

Beating Google with AI SEO, Brand Signals &...

The Edward Show ·

2025/08/22

E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in the long run - The truth about press releases and topical authority - Why Google rewards “real” brands - even when they use AI - The strategy behind

07:24

How HubSpot Lost Its SEO Crown - And What You Can Learn

The Edward Show ·

2025/08/22

E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything” strategy backfired - How niche focus gives you faster, stronger, and longer-lasting rankings - A real case study of how I outranked the New York Times in

12:31

Buying Backlinks: Smart SEO Strategy or Dangerous...

The Edward Show ·

2025/08/20

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO community about whether buying backlinks is ever worth the risk. We’ll cover: - Why some marketers swear by $500+ “high quality” backlinks - The dangers of cheap link farms and PBNs - What Google actually does when it detects paid links - Real stories of success and penalties - My take on when (if ever) buying backlinks makes sense If you’ve ever wondered

08:19

Why Images Might Be Hurting Your SEO (Lessons from 6M...

The Edward Show ·

2025/08/20

E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when images help and when they actually hurt your search performance. You’ll discover: - Why top-of-funnel content often performs better without a big header image. - How bottom-of-funnel landing pages should use images strategically to drive conversions. - The surprising role user experience plays in rankings and bounce rate reduction. - Why AI-generated

10:54

5.5M Monthly Visitors in 2 Months: The AI SEO Playbook

The Edward Show ·

2025/08/18

E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content strategies. You’ll learn: - How AI content can drive massive organic traffic - The role of EEAT (experience, expertise, authoritativeness, trustworthiness) in building credibility with Google - Why scaling slowly with AI content matters - and how to avoid red flags that trigger penalties - The importance

06:31

The Truth About Backlinks: Why You Don’t Need...

The Edward Show ·

2025/08/17

E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true. I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links. You’ll learn: - Why backlinks are overrated for many purchase-intent keywords - When backlinks do make the biggest difference - The danger of over-focusing on link building instead of

15:47

Niche SEO That Brings Readers: Poetry, Short Stories...

The Edward Show ·

2025/08/16

E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on Google right now - and how to target them so your writing or products or services gets discovered. I’ll show you: - How to find low-competition keywords with real search demand - Why niche SEO is often easier than broad SEO - The exact steps to optimize your blog posts, poems, and short stories -

07:15

LLMs.txt Is Dead? Why AI Bots Aren’t Listening

The Edward Show ·

2025/08/15

E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all. I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique strategies that actually work to get your brand into AI search results. Whether you’re a marketer, SEO, or business owner trying to future-proof your

10:40

The #1 SEO Mistake Still Killing Rankings in 2025

The Edward Show ·

2025/08/14

E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern algorithms are different - The simple mindset shift that leads to copy that converts - A real-world example showing how to do it right Whether you’re a

11:09

The SEO Scheme That Gets You Free Content, Backlinks,...

The Edward Show ·

2025/08/14

E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche. This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings. You’ll discover how to: - Attract guest authors and industry experts to write for your site at no cost - Turn those contributions into one-way editorial backlinks, social shares,

15:18

3 Marketing Exercises Every Marketer Should Try (One...

The Edward Show ·

2025/08/12

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results. These exercises are used by top marketers to increase visibility, build authority, and drive long-term business growth. In this episode, you’ll learn how to: - Structure your website for better SEO rankings and improved crawlability - Refine your messaging to convert more qualified leads - Build marketing discipline that compounds over time

07:50

$6 Press Releases Are Hacking ChatGPT, Perplexity,...

The Edward Show ·

2025/08/11

E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it. I break down a way to influence AI search rankings with bulk press releases, why it works, and how brands could exploit it for SEO gains. You’ll learn: - The exact tactic used to game AI - How AB Newswire’s pricing makes this hack dirt cheap - Why low-volume keywords still matter for AI SEO - The risks and future of AI-influenced search rankings This

10:04

Next-Level Parasite SEO: Ranking #1 on Google with...

The Edward Show ·

2025/08/10

E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddit, Medium, and LinkedIn Pulse, then juicing those posts with backlinks to dominate competitive keywords. You’ll learn: - What Parasite SEO is and why it works so well right now - How Reddit and smaller subreddits can be leveraged for rankings - The backlink twist that takes this tactic to the top spot -

14:14

13 Underrated SEO Tips That Actually Work (From...

The Edward Show ·

2025/08/09

E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of. You’ll learn: - How to structure your site for maximum credibility with Google - Why writing for people (not bots) is more important than ever - The “footer hub page” trick for bottom-of-funnel keywords - Image SEO tips that rank in

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