PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

10:37

LLM Search & SEO: Why Action Keywords Win in the AI Era

The Edward Show ·

2025/09/07

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and the simple frameworks you can use to stay ahead in the AI era of search. You’ll get: - How to map customer tasks into action-driven keywords - Why “make,

08:04

Google’s August Spam Update: Traffic Surges, SEO Wins...

The Edward Show ·

2025/09/06

E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs. I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving. We’ll cover: - Why traffic is surging for some sites after early dips - How AI-driven sites like AInvest are still winning big - The role of thin content, doorway pages, and Parasite SEO in this update

08:18

This Guy Hacked Google & AI With a Single Press Release

The Edward Show ·

2025/09/05

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing how both Google and AI systems treat press releases as trusted sources. We’ll cover: - How press releases can be used to manipulate search results - Why

07:57

The Trick to Recover Lost Google Rankings Fast

The Edward Show ·

2025/09/04

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content is a timeless SEO hack - The power of long-tail keyword landing pages - Index cleanup & content pruning for “traffic goes brrr” results - Why backlinks

09:22

Google Escapes Chrome Breakup: What the Antitrust...

The Edward Show ·

2025/09/03

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome, SEO, and digital marketers - How search data sharing could reshape competition - Whether this opens the door for Bing and other search engines - The

11:28

Claude Artifacts Work: How I Ranked #1 on Google in...

The Edward Show ·

2025/09/02

E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours. I take you step-by-step through the process: - Creating a fictional brand with ChatGPT and using Claude to turn that copy into a fully published artifact. - Why branded keywords hit #1 almost instantly, and how non-branded keywords also started ranking. - The importance of page titles and H1 tags for Claude Artifacts. - How Jesper Nissen first discovered this trick, and what I learned from his approach. - Why

09:00

The SEO Formula That Gets Enterprise Sales

The Edward Show ·

2025/09/01

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exact keyword formula to attract enterprise buyers - When low-volume keywords drive the highest-value sales - How to position your brand as the perfect fit

07:50

Rank #1 on Google in 5 Hours with Claude Artifacts...

The Edward Show ·

2025/08/31

E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours. This method leverages Claude’s publishing feature to create brand-focused content that gets indexed quickly and can push competitors off page one. What I cover in this episode: - How to use Claude AI to publish artifacts for SEO - Why parasite SEO is effective for fast Google rankings - How to apply this for local SEO and bottom-of-funnel keywords - How this compares to traditional SEO approaches like the

06:28

The #1 SEO Hack: Why Content Refreshes Beat New Content

The Edward Show ·

2025/08/30

E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have? I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn: - Why updating old posts often beats creating new ones - How refreshed content can dramatically improve rankings and CTR - How to find and fix underperforming pages - How to use Google Search Console to

09:18

Boost Blog Engagement with Easy AI Quizzes

The Edward Show ·

2025/08/29

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging. I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content. Here’s what you’ll learn: - How to create a quick end-of-post comprehension quiz in minutes - Ways to make quizzes interactive with timers, effects, and confetti - How to place quizzes mid-article to re-engage readers before

07:01

Google August Spam Update Explained: SEO Volatility &...

The Edward Show ·

2025/08/28

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide. I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data. We’ll cover: - What Google says this update is targeting - How volatility is at record highs (9.3/10!) - How sites like AInvest are seeing explosive traffic growth - What SEOs should monitor right now - Why this rollout is lasting 3 weeks instead of the

54:47

Why SEO in Other Languages Is So Much Easier (and How...

The Edward Show ·

2025/08/27

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier. I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way. We also go deep on: - Why top 3 rankings are everything in e-commerce - The differences between white hat and black hat link building - How directories, citations, and

11:27

Does Cloudflare Hurt SEO? Google (and SEOs) Respond

The Edward Show ·

2025/08/26

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings. Today, I’m following up with the claim that Cloudflare’s shared IP addresses could pose a serious SEO risk. I break down a shocking case study where a site lost almost all of its rankings overnight after enabling Cloudflare, then recovered when it was disabled. Was it the “bad neighborhood” effect of shared IPs… or just a misconfiguration? You’ll

01:10:25

Parasite SEO, Press Releases & Manipulating AI Overviews

The Edward Show ·

2025/08/25

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand. We break down: - Parasite SEO and why it still works - Press releases as backlinks, brand authority, and narrative control - The Black Friday/seasonal sales SEO hack - How AI Overviews amplify

07:48

Inside Chrome’s Secret Semantic Engine: Chunking,...

The Edward Show ·

2025/08/24

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings. Topics include: - How Chrome’s document chunker splits pages into smaller sections - The embedding system that stores browsing history in vector form - How on-device search in Chrome differs from Google Search - What this shows about intent, structure, and content processing ⭐️ Inside Chrome’s Semantic

08:25

Control Your Destiny with SEO: Shortening Sales...

The Edward Show ·

2025/08/23

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build authority and trust - Ways to control brand perception directly in search results - How this approach accelerates the customer journey from awareness to

01:23:28

Beating Google with AI SEO, Brand Signals &...

The Edward Show ·

2025/08/22

E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in the long run - The truth about press releases and topical authority - Why Google rewards “real” brands - even when they use AI - The strategy behind

07:24

How HubSpot Lost Its SEO Crown - And What You Can Learn

The Edward Show ·

2025/08/22

E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything” strategy backfired - How niche focus gives you faster, stronger, and longer-lasting rankings - A real case study of how I outranked the New York Times in

12:31

Buying Backlinks: Smart SEO Strategy or Dangerous...

The Edward Show ·

2025/08/20

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO community about whether buying backlinks is ever worth the risk. We’ll cover: - Why some marketers swear by $500+ “high quality” backlinks - The dangers of cheap link farms and PBNs - What Google actually does when it detects paid links - Real stories of success and penalties - My take on when (if ever) buying backlinks makes sense If you’ve ever wondered

08:19

Why Images Might Be Hurting Your SEO (Lessons from 6M...

The Edward Show ·

2025/08/20

E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when images help and when they actually hurt your search performance. You’ll discover: - Why top-of-funnel content often performs better without a big header image. - How bottom-of-funnel landing pages should use images strategically to drive conversions. - The surprising role user experience plays in rankings and bounce rate reduction. - Why AI-generated

875 results

The Edward Show

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...