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PODCAST

Influencer Marketing Talks

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It"s the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since

business marketing

All Episodes

15:43

5 Ways to Grow Engagement on TikTok

Influencer Marketing Talks ·

2022/11/16

Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram has been the primary online space for brands to grow their businesses on and some have really succeeded in establishing a good brand image on Instagram. However, while posting aesthetic content might’ve worked great

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14:36

5 Influencer Marketing Trends for 2023

Influencer Marketing Talks ·

2022/11/09

Influencer marketing remains one of the most powerful marketing tools at your disposal and in 2025, researchers estimate that the channel will reach another all time high. But, the way that consumers want to experience influencer marketing is changing. With investments soaring and the financial crisis placing greater pressure on the importance of a decent return, brands will need to keep up with these moving targets, adapting their strategies to placate and engage a restless audience and emerge on

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16:34

Coca-Cola on Brand Building Through Influencer Marketing

Influencer Marketing Talks ·

2022/11/02

How does one of the world’s most iconic consumer brands work with influencer marketing to strengthen its presence and create buzz-worthy activations? To find out, we invited Coca-Cola to join us in the studio and let us in on what makes them such a leader in their industry and the channel. How does it differ to work with a brand as established as Coca-Cola vs one that isn’t, and what’s the key behind developing influencer marketing strategies that create buzz? To help answer this question, we’ll be

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18:03

Media 2023: Consumption trends you need to know

Influencer Marketing Talks ·

2022/10/26

As the number of channels and devices proliferate, it becomes harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the choices they make regarding their resources and budgets. In today’s episode, we walk you through 5 of the media consumption trends that we think will rule in 2023. We'll be discussing: Which particular media channel we think will struggle the most How mobile and social continues to rule it all What brands should do

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21:18

Recession-proof your marketing strategies - what...

Influencer Marketing Talks ·

2022/10/19

The marketing budget is often one of the first to be cut when an economic downturn hits. But time and time again, history has proven that the companies that invest in marketing during challenging times are the ones that come out as winners. But what type of marketing activities will make you hit the marks? Is there a golden way to recession-proof your marketing strategy? In this week’s episode, we invited Erik Modig who works as professor of economics at the Center for Consumer Marketing at

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18:43

4 Ways Fashion Marketing Has Changed

Influencer Marketing Talks ·

2022/10/12

In this week’s episode we’re going to take a deep dive into the fashion industry. But - we’ll be leaving the trend-setting and taste-vetting to Anna Wintour and instead looking specifically at 4 ways fashion marketing has changed over the years. And it has been years because after the bare essentials for survival were commodified, fashion followed shortly after. We'll be discussing: What fashion brands can do about the crowded marketplace. The importance of the terribly unsexy-sounding corporate

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18:07

Succeeding on TikTok in 2023: Tips & Tricks From the...

Influencer Marketing Talks ·

2022/10/05

If you’re building a marketing strategy for 2023, it’d be hard not to consider using TikTok. As its user base is expanding at a rapid pace among all generations, it’s finally seen as a place where all brands need to have a presence and a solid strategy - or else lose customers to the ones who do. But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to being relevant and authentic to your target audience while avoiding the frequent and inevitable

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12:45

4 Social Media Trends We’ll See in 2023

Influencer Marketing Talks ·

2022/09/28

While the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things brands need to bear in mind as they flesh out their social media strategy for the new year. What remains true is that social media continues to be one of, if not the most important platform for engaging shoppers in the fashion and lifestyle spaces. Now, as we gear up for a busy fourth quarter of 2022, let’s take a peek ahead at what we’ll be seeing more

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14:33

The Influencer Marketing Tech Features You Need in...

Influencer Marketing Talks ·

2022/09/21

Influencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is the case then this episode is a must-listen! We sat down with Cure Media's Co-Founder and Head of Product Babak Faramarzian. Responsible for Cure Media’s unique, proprietary influencer marketing technology platform, Babak has a front row seat on how much of a difference the right tech can make to your performance in the channel. But how exactly does

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16:00

TikTok vs Instagram: What’s the Difference?

Influencer Marketing Talks ·

2022/09/14

With Instagram’s furious race to overtake TikTok as the video-first social platform, copy-catting many of the latter’s features to users’ occasional dismay, it can sometimes feel hard to tell the difference between the two. Certainly, that seems to be the case for many brands who insist on recycling content interchangeably between both platforms despite repeated warnings that the algorithms will not treat such tactics kindly. So when it really comes down to it, what are the differences between

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11:48

3 Reasons To Be Cautious With Discount Codes

Influencer Marketing Talks ·

2022/09/07

Since the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’s simply not the case anymore. In today’s episode, we are going to take a cold, hard look at the use of discount codes in influencer marketing. Lending his significant experience and expertise in the field, we’ll be joined by one of the co-founders of Cure Media and our CEO, Sam Foroozesh. And where should they put their focus instead? In under 15

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17:08

What Even is Data-Driven Influencer Marketing?

Influencer Marketing Talks ·

2022/08/31

In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included! But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing. Answering in under 15 minutes, we’ll be taking a look at: How you can be data-driven at influencer selection Where

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17:02

A Brief History of Micro-Influencers

Influencer Marketing Talks ·

2022/08/24

If you hear ‘influencer marketing’, your mind probably jumps to the big, celebrity creators. But times have changed and flying the flag for micro-influencers; they’re big news, whether brands like it or not. In fact, in 2021 micro-influencers accounted for 91% of the channel. Which means that if you’re only focusing on mega-influencers and above, you’re missing out on the vast majority of the channel, and with it a lot of potential engagement. But where did these so-called micro influencers pop up

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45:00

5 Gen Z Myths Busted ft. Imagen Insights

Influencer Marketing Talks ·

2022/08/17

With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them? As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction. Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re

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48:35

Summer Special with Vogue Business; The Fashion...

Influencer Marketing Talks ·

2022/06/29

Whether you’re already clocked off for the summer, or you’re enjoying a sunny commute to the office - we’re glad to have you here and you’re in for a great episode, because today’s edition of Influencer Marketing Talks is hot off the press! This week, we are joined by Lucy MacGuire, Trends Editor at Vogue Business. With several fingers on the pulse of the biggest drops in fashion plus bylines that span a wide range of the Vogue empire, from Britain to Italy, and Paris to Russia, Lucy has about as

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41:39

The Djerf Avenue Story: From Creator to Co-Founder

Influencer Marketing Talks ·

2022/06/22

In 2019, 19-year-old influencer Matilda Djerf launched the Scandinavian styled, non-seasonal, ready-to-wear fashion brand ‘Djerf Avenue’ together with her partner and co-founder Rasmus Johansson. Only three years in, Djerf Avenue has become globally recognised, reporting $8 million in sales in 2021. That’s not all. At the same time, Matilda gained global recognition for her iconic hair and Scandinavian style, quickly propelling her Instagram account up to 2,3M followers - and counting. This week,

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15:13

The State of Influencer Marketing 2022: The Consumer...

Influencer Marketing Talks ·

2022/06/15

Gen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up. Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail. We’re looking back over our research of 1,0008 consumers to pinpoint what it is exactly marketers need to be aware of

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17:41

The Content Trends & Tactics We’ve Seen on Social...

Influencer Marketing Talks ·

2022/06/08

Creating engaging social media content comes down to more than just viral dance trends or repurposing popular memes. Instead you need to strike a tricky balance between the content different platforms’ algorithms are prioritising, the messages you need to communicate, and the material your audience actually wants to see. And just when you think you’ve got it sussed, it can all change on a dime. So we’re taking a look at the lay of the land in 2022 to try to help brands work out what different

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11:26

Influencer Marketing and AI; The Perfect Match?

Influencer Marketing Talks ·

2022/06/01

In a marketplace as crowded as the fashion sector, you need every campaign to land. So while catchy copy and compelling graphics might be the things that your audience remembers, it should be data that tells you what copy will work, which graphics will fit, and even who your audience will be. And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activations get seen in the right place and by the right people; it can redirect your campaigns to maximise

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19:38

L’Oreal GM on How Beauty Can Build Inclusivity

Influencer Marketing Talks ·

2022/05/25

L’Oreal is on a mission to ‘create the beauty that moves the world’. With 36 global brands and four different divisions, most, if not all of us, will have enjoyed a L’Oreal product at some point. From high street beauty faves to luxury fragrances and salon-level hair products, the L’Oreal family encompasses a staggeringly wide range of products with something to suit everyone. And it's this inclusiveness that drives their wider marketing and business goals. As inclusivity and diversity become

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