x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing With Empathy®

Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social

business marketing

All Episodes

14:26

80. Content Measurement: How Brand Storytelling Saves...

Marketing With Empathy® ·

2022/09/14

EP 80. How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW

en

21:37

79. Ask Your SEO Agency These Content Questions

Marketing With Empathy® ·

2022/09/06

EP 79. Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ask-your-seo-agency-these-content-questions-episode-79/ JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN

en

47:51

78. Disrupt an Industry + Direct Mail in Digital–...

Marketing With Empathy® ·

2022/08/23

EP 78. Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business. VIEW SHOW

en

39:54

77. Red Wing Shoe Co. Embraces Positive Side of...

Marketing With Empathy® ·

2022/08/16

EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/red-wing-shoe-co-embraces-positive-side-of-cultural-tension-moments-aaron-seymour-anderson-episode-77/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY

en

16:36

76. Are You Too Scared to Imagine Your Success?

Marketing With Empathy® ·

2022/08/09

EP 76. How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives? VIEW SHOW

en

35:02

75. 3M Experiential Storytelling at Events and...

Marketing With Empathy® ·

2022/08/02

Ep 75. Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3m-experiential-storytelling-at-events-and-sponsorships-collin-hummel-episode-75/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

32:37

74. How Your Menstrual Cycle Can Help You Excel at...

Marketing With Empathy® ·

2022/07/19

EP 74. What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-your-menstrual-cycle-can-help-you-excel-at-work-leah-brueggemann-hormone-coach-episode-74/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

27:31

73. Sleep Number’s Award-Winning Customer Loyalty...

Marketing With Empathy® ·

2022/07/05

EP 73. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sleep-numbers-award-winning-customer-loyalty-community-lisa-erickson-episode-73/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

33:29

72. BTS of Working With Podcast Networks– Jason...

Marketing With Empathy® ·

2022/06/21

EP 72. Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bts-of-working-with-podcast-networks-jason-falls-mpn-winfluence-episode-72/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

35:32

71. Data Storytelling Advice - Dr. Jillian Ney &...

Marketing With Empathy® ·

2022/06/14

EP 71. How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/data-storytelling-advice-with-dr-jillian-ney-sarah-panus-episode-71/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE

en

28:13

70. Blog Content Marketing Strategy Ideas

Marketing With Empathy® ·

2022/05/31

EP 70. Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-content-marketing-strategy-ideas-episode-70/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

27:28

69. Customers as an Extension of Your Marketing Team...

Marketing With Empathy® ·

2022/05/24

EP 69. Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/customers-as-an-extension-of-your-marketing-team-anna-tutckaia-episode-69/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS:

en

40:51

68. Use Social to Drive Lower-Funnel Conversions –...

Marketing With Empathy® ·

2022/05/17

EP 68. How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/use-social-to-drive-lower-funnel-conversions-hannah-acosta-episode-68/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE

en

41:00

67. TikTok Marketing for Business – Austin Armstong

Marketing With Empathy® ·

2022/05/10

EP 67. TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/tiktok-marketing-for-business-austin-armstrong-episode-67/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS:

en

40:53

66. How to Create a Killer PowerPoint Presentation –...

Marketing With Empathy® ·

2022/05/03

EP 66. Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better). VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-killer-powerpoint-presentation-emily-hall-episode-66/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

24:18

65. Presentation Secrets of Steve Jobs

Marketing With Empathy® ·

2022/04/26

EP 65. Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/presentation-secrets-of-steve-jobs-episode-65/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT

en

27:47

64. Benefits of Having a Brand Podcast

Marketing With Empathy® ·

2022/04/12

EP 64. Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/benefits-of-having-a-brand-podcast-episode-64/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS:

en

29:10

63. The ROI of Being a Nice Leader – Dave Delaney

Marketing With Empathy® ·

2022/04/05

EP 63. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-roi-of-being-a-nice-leader-dave-delaney-episode-63/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS:

en

40:10

62. Movement & Exercise Advice for Desk Workers –...

Marketing With Empathy® ·

2022/03/22

EP 62. You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/movement-exercise-advise-for-desk-workers-paul-levitin-episode-62/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK COMMUNITY for MWE

en

43:28

61. Taking Imperfect Action & Closing Creative Gaps –...

Marketing With Empathy® ·

2022/03/15

EP 61. Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/taking-imperfect-action-closing-creative-gaps-tj-walsh-episode-61/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

161 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...