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PODCAST

Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

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All Episodes

00:11:09

Live From IPW: Visa 2024 Update with Brooke Wehrenberg

Brand USA Talks Travel ·

2024/05/10

Hear about Visa wait times, innovation in the approval process, and the latest Visa statistics from the Federal government. Brooke Wehrenberg is The Department of State's Visa Office Outreach and Inquiries Chief.

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00:21:49

Live From IPW: Diversity in Los Angeles, One...

Brand USA Talks Travel ·

2024/05/09

Mark meets with Adam Burke, CEO at Los Angeles Tourism & Convention Board, to go behind the curtain for IPW 2024. They also discuss the approach to marketing L.A.’s many cool neighborhoods, obtaining one more night of visitation, and showcasing the destination's remarkable diversity.

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00:18:25

Live From IPW: Brazilian Travel Journalist André...

Brand USA Talks Travel ·

2024/05/08

Broadcaster André Coutinho has advice for destinations regarding group trips for journalists. André also offers an insightful look at how Brazilians perceive and navigate America's diverse destinations, from discovering hidden gems to breaking down stereotypes. André is a host on Bandnews FM and Partiu, BandNews! and on YouTube.

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00:14:49

Live From IPW: Southern Charm & Global Growth with...

Brand USA Talks Travel ·

2024/05/07

Liz shares milestones from her 20-year Travel South journey, discusses the organization’s pioneering adoption of Tourism Exchange USA, and provides insight into her innovative approach to strategic storytelling efforts. Liz Bittner is CEO of Travel South USA.

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00:22:52

Live from IPW: U.S. Travel’s Geoff Freeman on...

Brand USA Talks Travel ·

2024/05/06

In our inaugural IPW 2024 episode, Geoff Freeman, CEO of U.S. Travel expounds on the organization's mission to address challenges and seize opportunities in accelerating the growth of intentional tourism. Mark and Geoff also discuss Chris Thompson’s retirement and Fred Dixon’s appointment as CEO of Brand USA.

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00:18:13

Approaching AI with Intelligence with Chris Donahoe

Brand USA Talks Travel ·

2024/04/30

It's only fitting that Mark turned to AI to come up with the perfect questions to ask Chris Donahoe, Executive Vice President and Head of AI Strategy at Edelman Smithfield. The two dive deep into the current state of AI, including "invisible" technologies that already exist, case studies involving PR and ROI, and the ethics of using artificial intelligence to get ahead.

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00:24:18

Tourism Cares and Meaningful Travel with Greg Takehara

Brand USA Talks Travel ·

2024/04/16

Are you ready to give back to the travel industry and local communities? Mark meets with Greg Takehara, CEO of Tourism Cares and founding member of The Future of Tourism Coalition, to discuss how you can participate in good work. They also cover sustainability, the Meaningful Travel Map, and tackling tourism's most pressing issues.

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00:38:26

Special Skift Podcast on IMEX Frankfurt 2024

Brand USA Talks Travel ·

2024/04/11

From our friends at Skift, host Miguel Neves explores four diverse destinations, speaking with Tommy Woods, Travel Texas; Jim McMichael, Las Vegas Convention and Visitors Authority; Tara Miller, Destination DC; and Martha Sheridan, Meet Boston. Each destination provides insight into what attendees can expect when meeting with them at IMEX Frankfurt 2024.

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00:19:06

IPW 2024 Preview with Aimee Misako Gabel and Michael...

Brand USA Talks Travel ·

2024/04/09

We’re excited to introduce you to Aimee Misako Gabel, U.S. Travel’s newly hired SVP, Events and Education. After a quick chat with Aimee, Mark grills Michael Martin about this year’s IPW activities, networking, and maximizing your time at the convention. IPW 2024 is May 3-7 in Los Angeles. Michael Martin is International Relations Manager at U.S. Travel.

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00:20:03

2024 Destinations International Convention Preview...

Brand USA Talks Travel ·

2024/04/02

Get your first look at DI's annual convention, slated for July 16-18 in Tampa, Florida, including key sessions, new themes, and a glimpse into the CEO lounge. Mark and Don also discuss DI's recent study, "Destination Promotion: A Catalyst For Community Vitality," and social responsibility within travel and tourism. Don Welsh is CEO of Destinations International.

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00:24:32

Claire Irvin on Women’s Leadership in Travel Journalism

Brand USA Talks Travel ·

2024/03/28

For the final installment in our special series celebrating Women's History Month, Brand USA's CMO Staci Mellman meets with Claire Irvin, Head of Travel at The Times and The Sunday Times in the UK. They cover the role of AI in journalism, how to build diverse and high-performing teams as a leader, and how young women can set themselves up for professional success.

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00:24:32

Collaboration and Self-Advocacy with Stephanie Young

Brand USA Talks Travel ·

2024/03/26

For our fourth special episode celebrating Women's History Month, guest host Staci Mellman meets with Stephanie Young, President, Disney Vacation Club, Adventures & Expeditions, and Disney Institute for Disney Experiences. They discuss how Disney built a strong team culture emphasizing collaboration, the necessity of listening to one's instincts, and the single most important piece of career advice that Stephanie ever received. Staci Mellman is CMO at Brand USA.

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00:33:05

Characteristics That Propel Personal Excellence with...

Brand USA Talks Travel ·

2024/03/19

In our third episode celebrating International Women's History Month, guest host Staci Mellman meets with Sarah Lehman, CEO of Zartico, to discuss their mission of empowering destinations through informed, data-driven decisions. They also examine the tech world's bro culture, connecting the dots of one's career path, and how sharing vulnerability makes for powerful leadership. Staci Mellman is CMO at Brand USA.

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00:25:00

Expectations & Standards for Women in Leadership...

Brand USA Talks Travel ·

2024/03/12

In our second special episode celebrating International Women’s History Month, guest host Staci Mellman and Ellen Davis from U.S. Travel delve into the fascinating intersection of retail and travel, discussing how these industries influence and complement each other. They also share insights on empowering women to advocate for themselves and support one another in the workplace, highlighting the importance of educating the next generation to become allies in fostering gender equality. Ellen Davis

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00:30:47

Celebrating International Women’s History Month with...

Brand USA Talks Travel ·

2024/03/06

Brand USA CMO Staci Mellman guest hosts four special March episodes in which we connect with leaders in the Travel Industry. In this series debut, Staci gets personal with Katie Briscoe, CEO of MMGY Global. Katie is the first woman to serve as CEO in an organization that is over 40 years old. Topics include keeping a marketing organization at the top of its game in a constantly evolving marketing environment, the importance of having a trustworthy mentor, and the standards and expectations that

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00:18:39

Learn About a LinkedIn Travel Group with 6,500+ Members

Brand USA Talks Travel ·

2024/02/28

Patrick Higgins, SVP at Connect Meetings and BizBash Sports, converses with Mark about how the LinkedIn Group he manages benefits the travel industry, and how you can participate and even create your own discussion group. They also examine Patrick’s specialty work in international sports tourism and how MICE is moving forward in 2024.

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00:21:19

How To Excel At Public Relations with Julie Coker

Brand USA Talks Travel ·

2024/02/21

Mark covers a lot of ground with San Diego Tourism Authority’s CEO Julie Coker. They discuss how to leverage assets to increase international tourism, the importance of mentors, and how to become an active listener when one serves on many Boards.

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00:21:57

How Discovering Music Can Drive Tourism

Brand USA Talks Travel ·

2024/02/14

Mark chats with the four key players from the new GoUSA TV show, “American Beats.” Rupert Maconick, founder of Saville Productions, Director Tamara Rosenfeld and hosts Chunz & Makh talk about the joy associated with musical discovery and the elements that go into creating a great travel TV show. “American Beats,” is now live on GoUSA TV.

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00:19:38

Brand USA 2024 Missions, MegaFams and Roadshows

Brand USA Talks Travel ·

2024/02/07

Brand USA’s Travel Trade team has been busy planning out the year and our Vice President for Global Trade Development, Jackie Ennis is here with details. We also hear about recent missions to Mexico and India. Plus, catch the latest international travel trade trends.

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00:20:28

A Snapshot of Tourism Economics 2024 with Adam Sacks

Brand USA Talks Travel ·

2024/01/31

When it comes to predicting travel patterns, few are better equipped than Adam Sacks, Founder and President of Tourism Economics and a member of the U.S. Department of Travel and Tourism Advisory Board. We discuss Tourism Economics' latest research, including China recovery, trends in remote-work/bleisure travel, and why research insights are so important to success. Plus, did you know that Adam plays guitar and sings? Hear him for yourself on this episode!

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254 results

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