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PODCAST

The Hard Way With Joe De Sena

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He"s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these

education self-improvement

All Episodes

31:51

Too Much Comfort Kills | Joe de Sena and Zackary Paben

The Hard Way With Joe De Sena ·

2024/06/04

Joe and Zackary delve into the powerful symbolism behind carrying a couch through Spartan Races, a tribute to those struggling with addiction and a call to leave comfort for the community. Zach shares his personal story of overcoming addiction and physical challenges, emphasizing the importance of helping others, especially adaptive athletes, to conquer obstacles. The conversation touches on modern issues like the dangers of fentanyl, the impact of simulated experiences on youth, and the need for

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28:06

How to Turn Challeges Into Triumph with Kristin Smedley

The Hard Way With Joe De Sena ·

2024/05/28

When Kristin Smedley's young son was diagnosed as blind, she was devastated. But rather than accepting limits, she became fiercely determined to give him every opportunity. Tapping into creative problem-solving skills from her own athletic past, Kristin empowered her son to navigate life fearlessly. Through using all available tools and relentless advocacy, her sons thrived academically against all odds. But Kristin's vision didn't stop there. She now inspires others through her nonprofit, proving

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25:54

Take Back Control of Your Life Now: Hal Elrod and How...

The Hard Way With Joe De Sena ·

2024/05/21

Tired of just getting by each day without making progress toward your goals? Learn how one man used an unconventional morning routine to overcome a near-death experience, beat cancer against all odds, and write a bestselling book impacting millions. Hal Elrod shares his strategies for developing resilience in the face of adversity, finding peace within through acceptance, and taking back control of your health and wellness. Discover the simple daily practices that comprise Hal's Miracle Morning

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28:41

Spartan Mindset in Modern Business | Joe de Sena and...

The Hard Way With Joe De Sena ·

2024/05/14

Kevin Kaiser has an unconventional approach to business that was shaped by his roots growing up on a farm in Canada. As a professor at Wharton, one of the top business schools in the world, Kaiser is challenging the status quo. In this fascinating podcast episode, Kaiser shares the philosophies that have made him an outlier - treating companies like living organisms that must constantly adapt to survive. He believes success breeds complacency if you don't disrupt yourself. You will learn

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33:30

The Shocking Truth About Fitness That Will Change...

The Hard Way With Joe De Sena ·

2024/05/07

Dr. John Jaquish discovered a revolutionary way to build strong bones that goes against everything you've been told. In this insightful conversation with Joe De Sena, Dr, John reveals how he cured his own mother's osteoporosis and created a $100 million business - all by ignoring conventional wisdom. He will also open your eyes to why workouts like weightlifting don't work, and share his portable home gym that packs serious muscle-building power. By the end, you'll be left wondering what other

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18:00

Lessons on Continuous Learning and Pushing Yourself...

The Hard Way With Joe De Sena ·

2024/04/30

In this episode, Joe se Sena is having an insightful conversation with TeamSnap CEO Pete Frintzilas. Pete shares how facing challenges as a child of immigrants built his resilience and success. He discusses lessons learned on instilling a strong work ethic in kids without spoiling them. Joe and Pete also discuss how continuous learning and seeking guidance from mentors fueled their growth and empowered them to overcome obstacles. Discover actionable advice on prioritizing your career early,

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28:30

The Sales Engineer: Victor Antonio's Winning Strategies

The Hard Way With Joe De Sena ·

2024/04/23

Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top. In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory. Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he

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22:43

Building Reebok: Finding the Right Space at the Right...

The Hard Way With Joe De Sena ·

2024/04/16

In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok. Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation. Foster shares the story of how resilience, innovation, and an openness to new

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26:25

Joe De Sena and Shawn Nelson Debate: Do we really...

The Hard Way With Joe De Sena ·

2024/04/09

The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers. Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and

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24:16

Overcoming Obstacles Together: Tools for Elite...

The Hard Way With Joe De Sena ·

2024/04/02

When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality. In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs. Learn about the "married roommate" trap and how to overcome it. Discover Amy's

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20:20

Why Most People Don't Succeed (And How to Beat the...

The Hard Way With Joe De Sena ·

2024/03/26

While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way. You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like constantly problem-solving new approaches. Dre also discusses the mindset it takes to achieve big goals, emphasizing the importance of working with

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29:22

Truth About Sugar, Fat, and Reversing Insulin...

The Hard Way With Joe De Sena ·

2024/03/19

Tired of conflicting advice on diabetes? This episode sets the record straight. Dr. Robbie Barbero, who reversed his own Type 1 diabetes with a plant-based diet, unpacks the science on what really causes insulin resistance.ro You'll be shocked to learn it's NOT sugar as you've been told. Dr. Barbero reveals new research proving dietary fat - not sugar - is the true culprit behind the diabetes epidemic. He'll also share his own protocol for reversing pre-diabetes and Type 2 diabetes through a

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25:04

Parenting Tips for the Digital Age | Parenting Coach...

The Hard Way With Joe De Sena ·

2024/03/05

This episode follows the transformation of successful entrepreneur Andy Goldstrom from a results-driven corporate executive to a compassionate parenting coach. Faced with his own daughter's mental health struggles, Andy realized the tough love approach that worked in business failed his family. Through difficult lessons and parent coaching certification, Andy learned to see issues through his child's eyes. Now he shares these hard-won insights to help others strengthen bonds with kids facing

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22:35

Finding Your Sweet Spot: Leveraging Strengths,...

The Hard Way With Joe De Sena ·

2024/02/27

Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win. Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change

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24:47

Marketing Mastermind: Seth Godin on Viral Growth and...

The Hard Way With Joe De Sena ·

2024/02/20

In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes. Seth points out that the most successful brands are built like

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23:06

Beyond Stereotypes: Redefining Masculinity Through...

The Hard Way With Joe De Sena ·

2024/02/13

In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength. They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships. Michael shares his daily wellness routine of meditation, breathing, nutrition and movement - practical self-care habits that unlock spiritual growth and sustainable energy. Discover an empowering

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23:46

Never Quit: Craig Levinson's Story of Pivoting from...

The Hard Way With Joe De Sena ·

2024/01/23

Craig Levinson has overcome countless obstacles on his journey from South Africa to Silicon Valley. After immigrating as a teen, he chased his basketball dreams in the US only to have a devastating injury end his career. But he refused to quit, pivoting to build supplement brands and manage inspirational clients. Through it all, 3 principles have guided him: accountability, consistency, and self-care. In this episode, Craig shares gripping tales of his moves across the world, business failures,

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15:46

Getting Kids Moving: Solutions to the Physical...

The Hard Way With Joe De Sena ·

2024/01/16

Tired of kids glued to screens when they should be running around outside? Frustrated with the lack of PE and recess in schools? Dr. Amy Bantham has had enough - and she's starting a revolution to get our youth active again. As the founder of Move to Live More, Amy is trying to empower families and schools in a fight against physical inactivity. In this motivating episode, she shares why movement matters for mental and physical health, tips for fun family fitness, and innovative solutions to get

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36:17

From the Brink of Death to the Forefront of...

The Hard Way With Joe De Sena ·

2024/01/09

Jacob Peters almost died after a COVID-19 vaccine left him hospitalized. Instead of accepting defeat, he was driven to help others avoid similar struggles. His new company Superpower aims to put people in charge of their health data and connect them to innovative care. This episode follows Jacob's incredible journey—from building Legos into a six-figure business as a teen to founding a major health tech company after a chance meeting on Wall Street. But it was facing his mortality that lit a fire

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23:41

Challenging the Status Quo: Disrupting the $2...

The Hard Way With Joe De Sena ·

2024/01/02

Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol. From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors will challenge your assumptions with their boldest ideas yet for growing the global sobriety movement. You'll also get the surprising backstory of

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