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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:17:14

FC Radio Theater: A Day in the Life of Nana Alexa

Future Commerce ·

2024/12/23

Introducing a Future Commerce Radio Theater production: A Day in the Life of Nana Alexa, an original story by Erin DaCruz. Performed for radio by Joseph Discher and Leonor Woodworth. Voice production by Whole Story Studio.A Day in the Life of Nana Alexa can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Timecodes:[00:02:28] Time of day – 5:45[00:04:01] Time of day – 6:22[00:05:20] Time of day – 8:17[00:07:02] Time of day – 10:00[00:07:46] Time of day –

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00:23:14

FC Radio Theater: The Wrong Part

Future Commerce ·

2024/12/20

Introducing a Future Commerce Radio Theater production: The Wrong Part, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio.The Wrong Part can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater readings: A Day in the Life of Nana Alexa by Erin DaCruz.Timecodes:[00:00:19] Act 1[00:11:35] Act 2Associated Links:Enjoy The Wrong Part in print: Order the Muses journalGet

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00:29:04

FC Radio Theater: Dissociating at Costco

Future Commerce ·

2024/12/18

Introducing a Future Commerce Radio Theater production: Dissociating at Costco, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio.Dissociating at Costco can be found in the Archetypes journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater readings: A Day in the Life of Nana Alexa by Erin DaCruz, and The Hardest Part by Brian Lange.Timecodes:[00:00:20] Chapter 1[00:08:19] Chapter 2[00:17:45]

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00:51:35

The Dark Forest of Creative Capital

Future Commerce ·

2024/12/06

Yancey Strickler on Metalabel, Digital Scarcity, and the Coming Creative RevolutionKickstarter co-founder Yancey Strickler unveils his vision of a radical economic future where artists become society's power brokers. Through Metalabel, he's building the infrastructure for collective commerce and creative ownership that could transform how we value and exchange culture.“In 50 years, artists won't just influence culture—they'll control capital”Key takeaways:{00:13:10} - “The concept of art and

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00:04:25

"What is Reality?" FC LIVE at The Moore, Commerce...

Future Commerce ·

2024/12/03

Join us at the final events of the year! All of our events can be found at futurecommerce.com/eventsDecember 9: Future Commerce LIVE at The MooreRSVP: Apply to attend hereDecember 11: Commerce Conversations At Sea 2.0RSVP: Apply to attend here

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00:57:57

Kate Fannin: “We Should Measure ROE — Return on...

Future Commerce ·

2024/11/29

Retail and customer experience expert Kate Fannin brings brands down to earth for a living, driven by her consulting mantra, “People buy things; they pay for experiences.” Drawing from her career journey across iconic brands like Gap, Nordstrom, and Estée Lauder, Kate offers insightful strategies for curating meaningful customer connections that make even online shopping feel like window shopping in your favorite small town.“The Invitation to Come and Stay Awhile”Key takeaways:Human connection never

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00:57:57

Coding Taste Into Tech

Future Commerce ·

2024/11/22

We are joined by the brilliant Jacob Matson, Developer Advocate at Mother Duck, to discuss the new frontier of data application, the evolution of computing, and Brian’s taste in wine. Get nerdy with us and learn about the unlimited potential for customized consumer experiences powered by advanced databases and more tech forecasts – brought to you by a frontline data expert. Augmenting Aesthetics, from Fine Wine to Interior DesignKey takeaways:[00:25:46] “Our hardware is scaling faster than we can

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00:37:39

[STEP BY STEP] Stop Chasing Vanity Metrics

Future Commerce ·

2024/11/21

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.Don’t Miss the

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00:33:16

[STEP BY STEP] Going Global With Data-Backed Confidence

Future Commerce ·

2024/11/20

We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets. From Kitchen Table to Global BrandKey takeaways:Leveraging the right data tools, like Sonar, significantly improved Zox's data visibility, enabling them to

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00:45:52

[STEP BY STEP] The Secret to Smarter Meta Ad Spend:...

Future Commerce ·

2024/11/19

You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we’ve partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data.In this episode, you’ll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutionize eCommerce analytics, and what the shift from self-hosted IT organizations to cloud-based solutions means for your business.Garbage In, Garbage OutKey

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00:41:36

Outsmart the Black Friday Email Frenzy

Future Commerce ·

2024/11/15

“Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze. The Tried and True, Yet Hackable, Email CampaignKey takeaways:[00:01:41] “Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” – Greg[00:05:46] “Honing in on your unique value,

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00:46:33

Communicating Context Across Cultures

Future Commerce ·

2024/11/01

Phoebe Yu loves jumping down rabbit holes with the audience of her curiosity-driven channel on YouTube that focuses on research, human psychology, and culture, specifically within the tech sector. But if something interesting finds its way into the comment section, she’ll deep dive into that too. Listen now to Phoebe Yu’s conversation with Phillip and Brian!Looking Back to Look ForwardKey Takeaways:[00:10:39] “Research is always iterating just like design. So I really want to keep that active

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00:01:54

*TEASER* Oh, Sorry, TWO MICHELIN STARS

Future Commerce ·

2024/10/31

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 20% on Future Commerce print journals and merchPrivate GPT access with Alani™ from BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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00:45:18

The Ghosts of Pike Place Market

Future Commerce ·

2024/10/25

Spooky Commerce finishes with an epic finale as we explore the mysterious history of Seattle's iconic Pike Place Market. Phillip, Brian, and Sarah share tales of ghost sightings, haunted (coffee) grounds, and the rich lore behind one of the oldest continuously operating markets in the U.S. PLUS: Phillip and Brian debrief a tragedy involving AI-to-human relationships and discuss the challenges parents face as children gain unrestricted access to AI tools. The Roast With the GhostTW: This week’s

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00:44:45

The Haunting at Toys ‘R Us Sunnyvale

Future Commerce ·

2024/10/18

This week we unpack multisensory commerce, the economical ebb and flow of re-commerce, and reflect on Phillip’s keynote at the Motion Creative Strategy Summit. PLUS: Spooky Commerce is back. Phillip, Brian, and Sarah journey to a haunted 1980’s Bay Area Toys R Us.The Duality of RecommerceKey takeaways:Tactile interactions produce profound experiences – something digital media cannot replicate. Phillip’s keynote presentation at the Motion Creative Strategy Summit highlighted the polymathic

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00:34:18

You Can Buy Haunted Dolls on eBay

Future Commerce ·

2024/10/11

From dead-and-undead-again crypto cycles to eBay’s paranormal side, we explore the range of the paranormal in this week’s installment of Spooky Commerce. Listen now!Crypt-O-Currency, Panic Buying and Paranormal DucksKey takeaways:eCommerce giants like Pinduoduo (Temu’s parent company) are contributing to deflation in China by flooding the market with cheap goods.Disaster alerts compete with the attention economy. In our daily flurry of push notifications, we might also be alerted of an impending

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01:07:33

The Battle for Originality

Future Commerce ·

2024/10/04

Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!” Seattle Suits and LawsuitsMore from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth.”Key takeaways:The lines separating brands’ identities are blurrier and blurrier as markets become more

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00:53:53

The Future of Buying Software?

Future Commerce ·

2024/09/27

If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth."Lies, Damned Lies, and RFPsKey takeaways:“The Honest Truth” report reveals that 81% of merchants expect software implementation to differ from their original RFP expectations.Companies value both speed to market and customization, but

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01:26:43

AI Agents Are Here. “Brands” Might Be In Danger.

Future Commerce ·

2024/09/20

Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact.PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA!Stealthily Building an InstitutionKey takeaways:VISIONS Summit LA is October 10, and your first look at our speaker lineup is finally here.This year’s All-In Summit explored

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00:34:03

The Future Consumer is Omnimodal

Future Commerce ·

2024/09/10

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role

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609 results

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