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PODCAST

Social Beauty Makers

Each week, longtime pro beauty executive and thought leader Gordon Miller brings insights and inspiration to audiences by way of this fast-paced audio program. Gordon does his best to translate what he sees and hears in our larger world into relevant information for salons, pros, and brands. As Gordon often says "The pro beauty industry is a mirror image of our larger world; and it provides us all with essential context as we all look to find our way forward in business, careers and

arts fashion & beauty

All Episodes

25:20

74. "Your Hair Looks Gorgeous... It Cost What?!" -...

Social Beauty Makers ·

2024/03/27

The Washington Post recently ran a feature story about the rising costs to clients of salon services and the negative reactions by many - including some professionals -to what is seen as a trend. In this episode, I go through some of the key points in the article (many of which do not make me happy!) to add needed context. My take somewhat aligns with the article - which hypothesizes that salons are facing challenges related to the price increases many have implemented. The bottom line: this is

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12:53

73. The Nobility of Service

Social Beauty Makers ·

2024/03/20

So much destructive coach chatter across the industry trying to diminish the value of 'service' - weirdly saying to the press: 'We are sick of being service providers and want to get back to the artistry of what we do". The implication is that 'service' is a new idea (it's not!) that takes away from the profession. My take: remove great service from the 'experience' and home haircare is sure to explode to even greater heights(and the AI robots will applaud the

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37:05

72. Your Productivity vs Capacity, Part 2, with ...

Social Beauty Makers ·

2024/03/13

In a rare break from my solo chat model for this podcast, business educator and coach extraordinaire Michael Cole joins me to 'geek out' in reaction to my recent episode talking about the importance of using metrics around the big idea of production versus capacity (to produce) - and what the numbers may tell you about how your business is faring day-to-day.

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21:55

71. Foundations: Success Drivers

Social Beauty Makers ·

2024/03/06

A key success driver of most of the successful people I know is their good fortune to have built a strong foundation from which to grow. In prep for a recent panel i hosted for SalonCentric at the Bronner Bros show, i shared my list of 3 key elements of building upon your foundation - Passion, Perspective and Passion. Listen in for my take on this topic - as well as an updated (and quick) 'bad coaches' rant.

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17:03

ENCORE: #40 Search is Changing. Are you?

Social Beauty Makers ·

2024/02/28

Google search is now 25+ years old -and, for the first time, has competition that could drive innovation in how consumers and businesses use the web and other platforms. Over time, we have adapted our presence online and across social platforms to meet ever-changing algorithms driving search and discovery. With the advent of more advanced AI, many project big changes in how we use 'search'. In this episode, I share thoughts on what it might mean for salons and professionals. For early access

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20:22

70. A Big Idea: Your Productivity vs Capacity

Social Beauty Makers ·

2024/02/21

If time truly is money in our pro lives, then our 'capacity' represents the maximum amount of time that we have to generate revenue. Productivity, on the other hand, drives the reality of your financial outcomes - the difference being your potential for financial growth at this moment. The solution to closing the gaps? Finding efficiencies. This is my geeky take on a critical topic that doesn't get enough attention.

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15:43

69. Tech + Your Brand

Social Beauty Makers ·

2024/02/14

A quick take on the ever-growing need by salons and pros to stand out in a meaningful way from the competition - and how your use of tech can add value to clients as well as help separate your business from the rest in meaningful ways. Please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter featuring my curation of new and interesting information, links, and more.

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14:31

68. Artistry vs Service (or Creativity + Compassion)

Social Beauty Makers ·

2024/02/07

Today perhaps more than ever, there is tension by many (inside of the industry) between the ideas of artistry and service. Most concerning is what seems to be the opinion of many that these are mutually exclusive ideas - that we cannot be artists as well as 'service providers'. On that point, I've never heard a consumer call us with either of these terms. Both to me are inside the industry terms - as the public tends to call us their 'hairdressers, stylists and/or barbers'. A

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24:29

67. Inflation: It's COMPLICATED

Social Beauty Makers ·

2024/01/31

Part 3 of my look back at 2023 - and how we too often seem to be our own worst enemies coming out of the dysfunction of the pandemic era. Inflation is today's main topic - and my opinion that misinformation and misunderstandings are at the root of miscalculations by too many have kept the industry from growing in 2023.

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28:57

66. 2023 Rehash Continued (+) the Math of...

Social Beauty Makers ·

2024/01/24

I continue where i left off in Episode 64 - plus dig into how to think about the math of independence and setting prices. Arguably these two topics are industry-wide 'Achilles Heels'. For added context: when successful pros move to independence unprepared, their income will often fall. Multiply this times tens of thousands and the impact on the industry can be far-reaching. The same is true of price increases: if a large percentage of those controlling prices in salons choose not to keep

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24:31

65. The Year that was 2023: What Happened & Why

Social Beauty Makers ·

2024/01/17

2023 was a crazy year: Lots of success stories but perhaps even more failure (and mostly confusion over what it all might mean). My take relative to those who struggled: "overcorrection" of pricing, shifting of boundaries, and too many jumping unprepared into self-employment. For those who did well, the big ideas seem to align with pre-pandemic core success drivers: Great SERVICE and customer CARE....tied to a bit of hustle. Please visit www.socialbeautymakers.com to sign up for my free

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23:18

ENCORE: #46 The Power in Choices (Independence vs...

Social Beauty Makers ·

2024/01/10

Perhaps one of the most important questions any professional can ask themselves today is "Which business model is best for my career?" The answer is rarely simple - as the larger realities around the categories remain very much a mystery from a data perspective. Importantly, this episode features a mostly high-level look at the process that I suggest most follow in sorting through their aspirations and related options. Thanks to Nashville hairdresser @mikedenton for encouraging me to begin

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58:59

64. AI and the Salon in 2024 with Sam Brocato

Social Beauty Makers ·

2024/01/03

Iconic salon owner, educator, artist, and thought leader Sam Brocato joins Gordon to share his take on the impact of AI upon professional salons (as well as our larger industry). Sam is an early adopter of artificial intelligence who shares Gordon's belief that the technology is going to have a far-reaching impact on the business of beauty - as it will upon our larger world. To encapsulate his larger view: "AI is going to permeate every part of our lives" - Sam Brocato

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20:08

ENCORE: #14 David Thurston, Trailblazer & Danger...

Social Beauty Makers ·

2023/12/27

Here to talk about pushing past the 'shackles' that hold most of us back in career and life, @DavidThurstonOfficial is known as an innovator. From Butterfly Lofts and Butterfly Circus (changing how many think about both suites and education) to becoming co-founder and now former CEO of Pulp Riot, David has been at the forefront of change for some time. His newest passion, @DangerJonesCreative, will launch its new color line on 4/1/2023 - in over 1200 stores with Cosmo Prof, Armstrong McCall

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19:51

ENCORE: #20 John Mosley, @popular_nobody on Being an...

Social Beauty Makers ·

2023/12/20

John Mosley is an iconic barber, educator/artist, Paul Mitchell Artistic Director, SalonCentric #ItTakesaPro team member, Andis Global Educator, CEO of the Popular Nobody brand, & NAHA's 2022 Educator of the Year. An entrepreneur at his core, John shares insights into the importance (and power) of a mindset focused on the business of doing hair (skin or nails). As John says in this episode "We are more than what our licenses are!"For early access to future episodes, please

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14:17

63. 2024 Predictions

Social Beauty Makers ·

2023/12/13

Here are my Top 10 predictions relative to the pro beauty space in 2024. From big-picture shifts in thinking around social media for pros and the fascinating state of independence (and suites) to where we might be headed with e-learning, the economy, and the quickly evolving AI space, I do my best to offer insights coming trends to be watching. Please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter featuring my curation of new and interesting information, links, and

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18:45

62. My Year End AI Update

Social Beauty Makers ·

2023/12/06

This week, I'm taking a shortform year-end look at AI - from the point of view of both personal and professional/business use. I dig into the AI personal assistant Pi (developed and funded by some of the biggest names in tech), and on the more pro side of life, Open AI and Chat GPT (which is continuing to add new tools almost weekly). Please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter featuring my curation of new and interesting information, links, and more.

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19:21

61. On Gratitude (+ a PSA!)

Social Beauty Makers ·

2023/11/29

Post Turkey Day feelings of gratitude that feel right to share (in part as an encouragement for all to reflect on what's good and meaningful in our lives). I also introduce a new feature - a weekly PSA (public service announcement)! In 2024, I'll start each episode with a 1 minute take on something good going on in the industry - before digging into the bigger week's topic. Today, I went 'long' with this new idea - as it's a big topic that I promise to be done with after this

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15:49

ENCORE: #22 Antony Whitaker on Business Interruption...

Social Beauty Makers ·

2023/11/22

Antony and I have a faced-paced talk on money, business interruption vs the newer idea of disruption, and a reality check on financial expectations. Antony also shares his advice on how to best navigate what it takes to have a solid financial foundation from which to grow your business and/or career in a post-pandemic world. As always, this was a great conversation with @growmysalonbusiness - one of the industry’s leading thought leaders in business. For early access to future episodes, please

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15:39

ENCORE: #31 Instagram IS Your Career Portfolio...

Social Beauty Makers ·

2023/11/15

ENCORE Episode: Today, social platforms like Instagram are searchable - including by way of Google; and that is a game-changer for salons and pros. Consumers use social content to make decisions about how & where they spend. Many pros looking at employment opportunities check out salons on IG to help them decide if they should apply; & many looking to hire use IG as a first impression before interviewing. Listen in for more on what this all means. Note: For early access to future episodes,

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