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PODCAST

MarketPulse: Pros & Pioneers

Your STORY becomes your WHY.Marketpulse is, at heart, about sharing marketing advice and support to those who are either trying to "DIY" what they"re doing, or to help those who are looking for support, to find the right partners, and ask the right questions as they outsource.As we recorded and released season 1 (ending April 2025), we realised, that we"re each of us, the product of our journey, story and vision. That"s what connects us to our "why".As we launch Season 2, we"re going to dive deeper

business marketing

All Episodes

1:19

Trailer - Harnessing AI for Marketing: Secrets of...

MarketPulse: Pros & Pioneers ·

2025/01/10

Enjoying the Show? Share Your Experience!Ever wondered how AI can transform your business without losing that human touch? 🔍 Our next episode of MarketPulse: Pros and Pioneers has all the answers!In our chat with James Martin, Managing Director at GainMore, you’ll learn how he’s helped businesses grow by over £100 million through clever AI strategies and process optimisation. Whether you’re curious about automating everyday tasks or want to understand how AI can boost your social proof, ...

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32:59

Camera, Market: Lessons from Hollywood | Adrian Fulle

MarketPulse: Pros & Pioneers ·

2024/12/11

Enjoying the Show? Share Your Experience!This week’s episode of MarketPulse: Pros and Pioneers brings a special guest, Adrian Fulle, President and CEO of Good Salt Life. Adrian’s journey from Hollywood producer to marketing expert is nothing short of fascinating. For over two decades, he rubbed shoulders with some of the biggest names in the entertainment industry, producing films and commercials for global brands. Yet, at the height of his career, Adrian made the bold decision to leave ...

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1:51

Trailer - Lights, Camera, Market: Lessons from...

MarketPulse: Pros & Pioneers ·

2024/12/06

Enjoying the Show? Share Your Experience!Want to know how storytelling can revolutionise your brand’s marketing strategy? 🎥 Join us for the upcoming MarketPulse: Pros and Pioneers episode with Adrian Fulle, CEO of Good Salt Life, who spent over 20 years in Hollywood before making the shift to marketing.On 11th December, Adrian will share how the iconic hero’s journey can guide your customer journey, and how neuroscience plays a role in creating more engaging campaigns. This episode is packed

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27:15

Purpose-Driven Marketing: From Passion to Strategy |...

MarketPulse: Pros & Pioneers ·

2024/12/04

Enjoying the Show? Share Your Experience!In this action-packed episode of MarketPulse Pros and Pioneers, we sit down with Sam Wilcox, the founder and Creative Director at Purpose Comms. Sam shares her wealth of experience from her journalism background to running a purpose-driven marketing agency. Sam’s journey is nothing short of inspirational, and she walks us through how her passion for storytelling and ethics shaped her success in branded content campaigns for major clients like Co-op Fun...

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1:25

Trailer - Purpose-Driven Marketing: From Passion to...

MarketPulse: Pros & Pioneers ·

2024/11/29

Enjoying the Show? Share Your Experience!How can you craft a brand strategy that not only stands out but also resonates deeply with your audience? Join us on 4th December 2024, when we’ll be talking to Sam Wilcox, Creative Director of Purpose Comms, on MarketPulse Pros and Pioneers.Sam’s wealth of experience in purpose-driven marketing and storytelling makes her the perfect guest to discuss how brands can create meaningful, authentic connections with their audience. We’ll cover the importance...

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33:49

Food, ADHD, and Marketing | Jeremy Jacobs

MarketPulse: Pros & Pioneers ·

2024/11/27

Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we're joined by entrepreneur and marketing expert Jeremy Jacobs, who shares his unique journey from founding a bakery to creating multiple thriving businesses. Jeremy brings a refreshing perspective to the conversation as he candidly discusses the role of ADHD in entrepreneurship and how he uses his own experiences to coach other business owners towards success.Jeremy is the founder of Cookie Jar, a bu...

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1:41

Trailer - Food, ADHD, and Marketing | Jeremy Jacobs

MarketPulse: Pros & Pioneers ·

2024/11/22

Enjoying the Show? Share Your Experience!How can entrepreneurs with ADHD build successful businesses while managing their well-being? Jeremy Jacobs joins us on MarketPulse to share his story, from founding Raise Bakery to running two digital marketing agencies—Cookie Jar and Corn Cobs. Along the way, he’s helped brands like ASOS and BMW scale through paid media strategies.We’ll cover topics like optimising paid media on a budget, why cold outreach doesn’t work anymore, and how to create ...

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30:21

CFO Secrets: Financing Your Marketing Dreams 💡 | Paul...

MarketPulse: Pros & Pioneers ·

2024/11/20

Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we’re joined by Paul Whitley, a seasoned Chief Financial Officer and business transformation expert. With over 30 years of experience spanning industries like retail, SaaS, and manufacturing, Paul has helped companies scale exponentially. But today, we dive deep into how marketing and finance intersect in powerful ways.Paul shares his insights on aligning financial planning with marketing goals, sheddi...

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1:22

Trailer - CFO Secrets: Financing Your Marketing...

MarketPulse: Pros & Pioneers ·

2024/11/15

Enjoying the Show? Share Your Experience!How do you balance marketing spend with financial strategy? Paul Whitley has the answers. 💼On 20/11/24, MarketPulse: Pros and Pioneers will feature Paul Whitley, a CFO with 30 years of experience helping businesses grow. Discover how to fund your marketing strategy without risking financial health.What you’ll learn:How to measure the ROI of your marketing spend 📊Why fractional CFOs are a game-changer for businesses 📈How to use AI to drive better

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31:03

Leadership Lessons & Marketing Mess-Ups: Finding...

MarketPulse: Pros & Pioneers ·

2024/11/13

Enjoying the Show? Share Your Experience!Join us for an exciting episode of MarketPulse Pros and Pioneers as we sit down with leadership expert Clayton Drotsky, founder and director at Growth Crew Limited. With over 16 years of hands-on leadership experience, Clayton has navigated the challenging world of global contact centres and transformed leadership practices with a focus on building inclusive, engaging environments.In this episode, Clayton shares his journey from a humble start to manag...

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1:17

Trailer - Leadership Lessons & Marketing Mess-Ups:...

MarketPulse: Pros & Pioneers ·

2024/11/08

Enjoying the Show? Share Your Experience!How can you successfully reach senior leaders in specialist niches? 🚀 Exciting news! In our next MarketPulse Pros and Pioneers episode, we’re thrilled to welcome Clayton Drotsky, founder of Growth Crew Limited and leadership expert with 16 years of experience in global contact centres. If you’re looking to sharpen your leadership skills, this episode is for you.Clayton dives into his journey from a struggling new manager to an expert mentor, ...

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30:30

Connect to Grow 🎯 | Jane Bayler

MarketPulse: Pros & Pioneers ·

2024/11/06

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we dive deep into the world of brand strategy and growth with Jane Bayler, the mastermind behind the Smart Connector. With over 15 years of experience in media and entertainment, Jane has developed high-impact campaigns for global brands such as British Airways and Coca-Cola. She shares her journey of transforming a flatlining brand identity business into a £6 million success before selling it to Interp...

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1:31

Trailer - Connect to Grow | Jane Bayler

MarketPulse: Pros & Pioneers ·

2024/11/01

Enjoying the Show? Share Your Experience!How do you scale a brand from £1 million to £6 million? Jane Bayler did just that. 📈On 13/11/24, MarketPulse Pros and Pioneers welcomes Jane to share the exact strategies she used to take a business from flatlining to thriving. Whether you're a small business or just looking to grow your brand, this episode is packed with actionable insights. What you’ll learn:How to develop a messaging strategy that sticks 🏆The role of customer profiling in marke...

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30:28

AI & Marketing Magic: Revolutionising Traffic with...

MarketPulse: Pros & Pioneers ·

2024/10/30

Enjoying the Show? Share Your Experience!In this exciting episode of MarketPulse: Pros and Pioneers, host Paul Banks sits down with Maciej Broniszewski, co-founder and CEO of Workplace Sp. z o.o., to discuss the fascinating intersection of AI, business growth, and international market expansion. With over 15 years of experience in industrial tools, logistics, and finance, Maciej brings unique insights into how AI can transform the way companies, particularly Polish businesses, expand into new...

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1:42

Trailer - AI & Marketing Magic: Revolutionising...

MarketPulse: Pros & Pioneers ·

2024/10/25

Enjoying the Show? Share Your Experience!Hey everyone, it’s Paul Banks, and this week on MarketPulse Pros and Pioneers, we’re diving into AI and how it’s revolutionising business across borders!I’m sitting down with Maciej, co-founder and CEO of Workplace, to unpack the challenges Polish companies face when breaking into the UK market, and how AI is not just a trend—but a tool you can’t afford to miss out on. In this episode, you’ll learn:How AI agents can save your business time and mon...

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36:13

Funnels, Fumbles, and Fixes: The Ultimate Marketing...

MarketPulse: Pros & Pioneers ·

2024/10/23

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, Paul sits down with Erika Herman, founder and CEO of LeverEdge Consulting, a marketing expert with over 20 years of experience in copywriting and strategy. Erika shares how her unique background in wellness, nutrition, and marketing shaped her expertise, enabling her to create highly effective, data-driven marketing strategies that skyrocket leads and sales.Erika discusses her personal journey and dives...

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1:26

Trailer: Funnels, Fumbles, and Fixes: The Ultimate...

MarketPulse: Pros & Pioneers ·

2024/10/18

Enjoying the Show? Share Your Experience!Still struggling to turn leads into customers? Don’t worry—Erika Herman has the answer!Next week, we’re bringing in marketing expert Erika Herman, founder of LeverEdge Consulting, to discuss how you can break through revenue ceilings with data-driven marketing strategies. If you’re stuck between $100k and $500k in revenue, this episode is for you.Join us as we uncover why long-form content is a must for building authority and the critical KPIs you shou...

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29:24

Empathy in Marketing? 👀 | Paul Warren

MarketPulse: Pros & Pioneers ·

2024/10/16

Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we're joined by Paul Warren, a 30-year veteran of the graphic design and web performance space, and founder of Making Websites Better. Paul brings a wealth of experience in the world of digital marketing, having weathered economic downturns and industry shifts. Starting his career in graphic design, Paul learned early lessons in resilience when a flood and a global economic crash tested his first ...

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1:20

Trailer: Empathy in Marketing? 👀 | Paul Warren

MarketPulse: Pros & Pioneers ·

2024/10/11

Enjoying the Show? Share Your Experience!📢 New Episode Coming Soon! 📢Join us on 16/10/24 at 15:00 UK GMT for an insightful chat with Paul Warren, founder of Making Websites Better. In this episode, Paul shares his incredible journey from graphic designer to running a successful web performance agency.Expect to learn:The power of empathy in marketing and why it’s essential for success.How businesses can stay resilient through tough economic times.A glimpse into the future of marketing with AI

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29:56

Social Success Secrets: LinkedIn Edition | Chris Reeve

MarketPulse: Pros & Pioneers ·

2024/10/09

Enjoying the Show? Share Your Experience!In this special edition of MarketPulse: Pros and Pioneers, we welcome back digital marketing expert Chris Reeve, known for his transformative social media strategies. Chris is an experienced digital strategist who has helped businesses across the globe dominate their space, particularly through the LinkedIn platform.This episode digs deep into why LinkedIn is a goldmine for organic content and how businesses, whether established or just starting out, c...

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