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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

00:21:18

161: Canva Account Chaos? No More: Tips to Get Organized

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/02/21

Is your Canva account a hot mess? If so, you’re in good company!In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow. We also touch upon the latest Canva features such as Magic Expand and Magic Grab that utilize AI technology to enhance your design capabilities. And Brenda doesn’t want us to overlook the foundational Canva features like the

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00:31:04

160: How To Turn Free Bundles Into Big Bucks

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/02/13

Think that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles. It's not just about freebies versus the paid stuff; we're talking about smart ways to turn these events into cash. If you're all about using collaboration to give your business a serious boost, you've got to tune in. Here's

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00:19:35

159: Future-Proofing Your Online Courses: What's Next...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/02/08

Is your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone. Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online courses in 2024 and beyond. Wondering if your digital courses need a refresh to stay in the game? Tune in to find out how to keep your

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00:22:29

158: No Time to Create a New Offer? Do This Instead

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/01/30

Have you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your business's revenue. Podcast show notes & resources: https://www.destinicopp.com/podcast/affiliate-program Get your free Digital Product Growth Kit

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00:19:03

157: 3 Tips for Selling Your Digital Products the...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/01/24

If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way. I think sometimes we make it more difficult than what it needs to be. Let’s jump right into three tips on how you can sell your digital products without a huge complicated

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00:14:51

156: A Glimpse Behind the Curtain: What Worked in...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/01/17

Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration. Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about

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00:18:52

155: Transforming Coaching Programs: Monetize Your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/09/10

In this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers

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00:24:11

154: The Profit Potential of Digital Courses: How to...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/08/30

I have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love. In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your

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00:19:36

153: Streamline Your Online Business: Email Marketing...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/08/15

Welcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing. In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email

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00:32:04

152: The Power of Consistency: How Jelena Ostrovska...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/07/19

On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media. Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for

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00:19:08

151: Marketing Automation on a Budget: Crush It with...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/07/18

On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to

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00:21:10

150: Demystifying Instagram: Expert Insights and...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/06/28

On this episode of Course Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience. In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all

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00:18:27

149: The Search Engine That Lasts: Why Pinterest...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/06/27

On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must

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00:24:37

148: Socially Connected: Elevating Customer...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/06/21

Welcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media. Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your

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00:22:53

147: Breaking Down Email Marketing: Four Phases for...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/06/07

C.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically. She also emphasizes the importance of email marketing and breaking down the process into four phases. With C.J.'s guidance, anyone can build a successful business that makes a

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00:19:01

146: Audience Research: AHA Moments in Copy Creation...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/06/06

Nadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human

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00:20:57

145: Smoother-Than-Butter Buyer Experiences:...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/05/31

Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business. Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive

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00:17:28

144: From Leads to Clients: Mastering the Art of...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/05/26

In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience. With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this

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00:17:16

143: Creating a Standout Video Podcast Show:...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/05/17

Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals. Listeners will gain valuable

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00:32:12

142: AI-pocalypse: Navigating the Brave New World of...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/05/05

Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and

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