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PODCAST

Novel Marketing

Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

arts books

All Episodes

43:18

Publishing Industry Secrets Revealed at the Penguin...

Novel Marketing ·

2024/01/02

For those outside the publishing industry, the inner workings of the industry are wrapped in mystery.How do books get published?Who decides which books to publish?How well are books selling?How much money do authors really make?In secretive industries, information is typically leaked through hacks, whistleblowers, and court cases. Cases involving big publishers rarely go to trial because big companies dislike having their secrets publicized.But when one of the largest publishers in the history of

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66:39

How to Write for American Readers - An Outsider’s...

Novel Marketing ·

2023/12/13

Did you know that one in five Novel Marketing listeners lives outside the United States?Authors living overseas view America as the land of plenty because there are so many American readers. However, foreign authors often struggle to sell their books in America. Why? These United States are made up of 11 ethno-geographic regions, each with its own culture. Your book will resonate with one region more than others, but how do you find out where it will sell?In this week’s episode, which will be our

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31:27

Five Plugins Every Author Website Needs in 2024

Novel Marketing ·

2023/12/06

Most authors build their websites on WordPress, partly because of its powerful and enormous plugin repository. A plugin is like an app for your website. Each of WordPress’s nearly 60,000 plugins can add specific functionality to your website. But how do you know which ones you need and which to avoid?In this week’s episode, you’ll learnThree categories of WordPress pluginsHow to tell if a free plugin is good (or not!)Which plugins your author website needsWhich plugins you should avoidIf you’ve been

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40:00

How to Publish Your Book as an Audiobook With Scott...

Novel Marketing ·

2023/11/29

For the last 11 years, audiobooks have seen double-digit sales growth year over year. The audiobook market is now $1.8 billion.That means audiobooks are no longer an optional, nice-to-have feature when you launch your book.But how do you make an audiobook? Should you read it yourself or hire a narrator?In this week’s episode, Scott Sigler walks us through the steps of turning your book into an audiobook, and you’ll discover you have several good options. You’ll learn how toWrite a book that sounds

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36:20

Time Saving Tools for Authors

Novel Marketing ·

2023/11/22

When I was in college, I experimented with cooking Asian food, but my stovetop-cooked rice never tasted very good. Then, one of my Asian friends introduced me to the right tool for the job: a rice cooker. Its only function was to perfectly cook rice, and it worked every time.While I never got good at cooking Asian food, I always had great rice because I had the right tool for the job.When we're cooking up books, many of us waste time doing things the hard way because we don't have the

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43:07

How to Successfully Self Publish Your Book in 2023...

Novel Marketing ·

2023/11/15

So you're thinking about self-publishing a book.You've heard self-published authors can make more money, control the content and design, and have better access to marketing data.But self-publishing a book can be daunting. There are so many factors involved: writing, editing, formatting, finding a cover designer, uploading to Amazon, setting up a sales page, and promoting your book.Self-publishing, also known as indie publishing, is not for the faint of heart.But sometimes the overwhelm

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20:28

Black Friday Promo Tips for Authors

Novel Marketing ·

2023/11/08

Black Friday marketing phenomenon is an opportunity, but it's also a threat.In this week's episode, I share some powerful tips to supercharge your book sales!You'll learnWhat motivates people to buy books on Black FridayWhich book promotion tactics work best on the big dayThree mistakes to avoid when running your holiday promotionWhat to do if Black Friday marketing stresses you out!Black Friday isn't technically a holiday, but you can still maximize your book sales while readers

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33:48

How to Protect Your Writing From Reputation Theft

Novel Marketing ·

2023/11/01

There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours.Sometimes, Amazon even puts this fraudulent book in your Author Central account so customers see the AI book you didn’t write listed with the books you did write.The crazy thing about this attack is that it might not be illegal.It is such a new type of attack that

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35:31

Book Marketing 101: Price

Novel Marketing ·

2023/10/25

How much should your book cost? Your answer is critical to your book's success and your career as an author.Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.Instead, you should ask, "What are the best prices for my book?"In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price

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37:33

How Larry Correia Became a Mega-Bestseller by Writing...

Novel Marketing ·

2023/10/18

New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City.But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"In this week's episode, we'll hear from Larry Correia, who ran into that conundrum and has modeled a solution for everyone asking

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48:25

How to Sell Books Directly to Readers with Joanna Penn

Novel Marketing ·

2023/10/11

"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a

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36:37

How to Win Friends and Pitch Your Book

Novel Marketing ·

2023/10/04

Success in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it.People. People. People. Some authors struggle in their careers simply because they are isolated. How do you connect with people who can help make your book successful? My grandparents’ generation called this “winning friends and influencing people.” My generation calls it “networking,” which strikes fear in the hearts of many writers.One

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35:22

The Most Important Lessons from 10 Years of Novel...

Novel Marketing ·

2023/09/27

Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.You can find the blog post version of this episode, along with links to everything we talk about here. Support the show

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37:58

How Karyne Norton Successfully Kickstarted Her Book...

Novel Marketing ·

2023/09/19

Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges.You can find the blog version of this episode here.The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour appeared first on Author Media.Support the show

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18:17

Announcing the 2024 Novel Marketing Conference

Novel Marketing ·

2023/09/13

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.You can find the blog version of this episode here.The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media.Support the show

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26:56

Workshops, Retreats, and Pitches: How to pick the...

Novel Marketing ·

2023/09/06

Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey.You can find the blog version of this post here. The post Workshops, Retreats, and Pitches: How to pick the best writers conference for you appeared first on Author Media.Support the show

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29:55

Book Marketing 101: Product

Novel Marketing ·

2023/08/30

If your book isn't a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.You can find the blog version of this post HERE.The post Book Marketing 101: Product appeared first on Author Media.Support the show

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40:18

From Passion to Print: How to Run an Independent...

Novel Marketing ·

2023/08/23

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.You can find the blog version of this episode HERE.The post From Passion to Print: How to Run an Independent Publishing Company appeared first on Author Media.Support the show

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26:33

How to Get Book Clubs to Pick YOUR Book

Novel Marketing ·

2023/08/16

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.You can find the blogpost version of this episode HERE.The post How to Get Book Clubs to Pick YOUR Book appeared first on Author Media.Support the show

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42:53

From Book Blurb to Bestseller: How to Craft...

Novel Marketing ·

2023/08/09

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.You can find the blogpost version of this episode HERE.The post From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson appeared first on Author Media.Support the show

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