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PODCAST

Rockstar CMO FM

In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he"s no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

26:30

The Rose & Rockstar: MQL Gumball Machines and Brand

Rockstar CMO FM ·

2025/01/19

In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we’ll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can’t attribute something directly to revenue it’s not worth doing. They discuss: Can we

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32:20

The Rockstar CMO Studio: Aligning Budget and Channels

Rockstar CMO FM ·

2025/01/16

This week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article “If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time” about some of the discrepancies between what channels are influential and how much we invest in them. They discuss: Understanding the full investment in each channel, including the level of

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26:18

The Rose & Rockstar: Connecting through Nostalgia and...

Rockstar CMO FM ·

2025/01/11

This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week.As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation

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43:27

The Rockstar CMO Studio: 5 Content Marketing...

Rockstar CMO FM ·

2025/01/08

It’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute. Some get a “hell yeah”, while others, maybe not so

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22:57

The Ian Picks Predictions for 2025 Episode

Rockstar CMO FM ·

2025/01/04

This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights. The predictions or hot trends that he picks we should be thinking about in 2025 are: Generative engine optimization Breaking our MQL addition Organization realignment More budget for brand Zero click marketing Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky The source of the

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23:13

The Going Solo on Podcasting Episode

Rockstar CMO FM ·

2024/12/28

It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing this podcast for 250 episodes and some marketing lessons learned. In this episode, Ian discusses: Introduction to the podcasting journey The value of podcasting for marketing Building a podcast: goals and strategies The challenges of podcasting The

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61:36

The Dennis on Community and Robert is Moving Slow and...

Rockstar CMO FM ·

2024/12/21

This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a community. Ian then joins Robert Rose, Chief Trouble Maker at Seventh Bear (the artist formerly known as The Content Advisory), in our virtual bar for a

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63:31

The 5 D’s of Personas and Valuable Friction Episode

Rockstar CMO FM ·

2024/12/14

Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need personas.They discuss the 5 D’s: define, Discover, Design, Decide, and Draft, which provides a framework for persona development. They also stray into the buyer's journey, their needs, how not to define them, and the value of being different. Ian then

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36:21

The 5 Reasons a CMO Gets Fired Episode

Rockstar CMO FM ·

2024/12/07

It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which

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57:35

The Doing More With Less and Asking Why Episode

Rockstar CMO FM ·

2024/11/30

It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true. So, our host Ian Truscott joins Jeff Clark in the studio to explore 5 ideas for making the most of your marketing budget and the value of investing some time in the deep work

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57:33

The Five Sales Enablement Things and Valuable...

Rockstar CMO FM ·

2024/11/23

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into: Buyer Needs Analysis Market Intelligence Story Telling Sales Tools Technology Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction. Enjoy! — The Links The people on LinkedIn: Ian Truscott Jeff Clark Robert

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33:47

The Four Takes on Privacy and Relevancy Episode

Rockstar CMO FM ·

2024/11/16

It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss: Personalization in B2B. Consumers are willing to share data for better services. Trust in brands is crucial for data

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36:23

The Just Cathy, Chums, Content and Chaos Episode

Rockstar CMO FM ·

2024/11/09

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover: Reaction to Robert’s keynote The results from the CMI Content Marketing survey Content technology and the importance of an audit The folly of one-to-one personalization The

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56:53

The 5 Characteristics of Being Data Driven and 3...

Rockstar CMO FM ·

2024/11/02

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data Everybody in marketing is enabled to be data-driven Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be

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25:46

The Just Robert and CMWorld Episode

Rockstar CMO FM ·

2024/10/26

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy. So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from Content Marketing World with a cocktail, he shares some of the highlights of last week's event and the theme of his keynote this year. Enjoy! Unleashing the

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64:46

The Giving a Shit About B2B Marketing with Cathy and...

Rockstar CMO FM ·

2024/10/19

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI. Adobe Max focuses on creativity and the use of AI tools. AI can enhance creative processes but should not replace human creativity. Efficiency in marketing can lead to mediocrity if not balanced with

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22:40

Special Episode - Business Podcasting - ...

Rockstar CMO FM ·

2024/10/16

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are: Founding the Marketing Podcast Network Should you add video to your podcast? The intentionality of listening to podcasts The role can podcasts can play in employee engagement and enablement Should you start a podcast? And a great quote from Jason: “…..it just has a lot more meat to it than other mediums because other mediums

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61:38

The 5 Fundamentals of Buyers' Journeys and Careers...

Rockstar CMO FM ·

2024/10/12

This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys: Chose a Published Model that works for your business Data is the Ultimate Key to Success Journey Tracking Can Predict Ability to Close The Devil is in Persona-level Details Journey Tracking Ensures Campaign Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of

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62:09

The 5 Steps to Making Campaigns and Experiments in...

Rockstar CMO FM ·

2024/10/05

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:Identifying Customer Needs Defining the Audience Setting Campaign Goals Forming the Campaign Team Planning the Program and Tactics Executing and Measuring Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and

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63:40

The Cathy Does Conferences, and Robert Doesn't do the...

Rockstar CMO FM ·

2024/09/28

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce. The key points they discuss: AI is becoming integral to every marketing job. The job market for marketing professionals is increasingly competitive. Remote work preferences are reshaping workplace dynamics. AI literacy is essential for modern

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339 results

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