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PODCAST

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways

business

All Episodes

59:56

Episode 99: Celebrities and Branding

May The Best Brand Win ·

2018/09/23

Episode 99: Celebrities and BrandingHear more shows like this at https://entertalkradio.com/maythebestbrandwinSince that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of

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59:55

Episode. 98: Flawed Marketing

May The Best Brand Win ·

2018/09/10

Episode. 98: Flawed Marketing Hear more shows like this at https://entertalkradio.com/maythebestbrandwin We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal. Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing

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59:56

Episode 97: What’s in a Brand Name?

May The Best Brand Win ·

2018/08/31

“A rose by any other name would smell as sweet.” Right? If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much? Would Apple be as powerful if it were named Orange back in that garage? And is there any science to naming things? We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on

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59:53

Episode 96: Marketing: Cost or Investment?

May The Best Brand Win ·

2018/08/24

There are two ways to view modern marketing, either as a cost or an investment. And both ways have a case to made. So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer. We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.

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59:54

Episode 95: Marketing Strateegery

May The Best Brand Win ·

2018/08/21

Have you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why. And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the message until they finally submit. All of this comes from a HUGE lack of strategy. And spoiler alert — you cannot do this work or run any business successfully (for long) without a solid strategy. So we’re going to dive deep into it, look at how it’s

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59:57

Episode 94: Unfinished Messaging

May The Best Brand Win ·

2018/08/12

In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before

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59:55

Episode 93: Marketing v Privacy Round 10

May The Best Brand Win ·

2018/07/28

Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it. And consumers think marketing is uber creepy and want to use fake names, numbers and everything else just to keep them away. Because you see, in the real world, marketing has behaved rather irresponsibly with this data and NOW big brother has come a’ knocking. Yes, that’s the sound of the gov’t showing up at the

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59:55

Episode 92: Influencer Marketing Revisited

May The Best Brand Win ·

2018/07/24

What do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger. This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media channels have changed the game quite a bit. And while we’ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating

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59:56

Episode 91: Uncommon Sense

May The Best Brand Win ·

2018/07/13

There was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong. We don’t always share that common viewpoint and that’s cool, but there are a few things in marketing that really NEED to make sense and do not for many companies. So we’re going to explore some of those things and talked about who stepped in it this week in marketing & communications too! Join me for

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59:56

Episode 90: Shaping Public Opinion

May The Best Brand Win ·

2018/06/25

Episode 90: Shaping Public OpinionHear more shows like this at https://entertalkradio.com/maythebestbrandwin….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see. If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why,

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59:56

Episode 89: Brands of E3

May The Best Brand Win ·

2018/06/18

It’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive entertainment battling for the spotlight and top honors among gamers. Tune in as I recap the show from a branding point of view and interview some cool companies in e-sports, audio and immersive reality. Then come back to reality as we talk about who’s winning and losing outside of the trade show floor. It’s sure to be another boss-level episode of the

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59:56

Episode 88: The Other Side of the Sword

May The Best Brand Win ·

2018/06/02

May The Best Brand Win - Episode 88: The Other Side of the SwordHear more shows like this one at https://entertalkradio.com/maythebestbrandwinOne goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc. And marketers are pretty good at cutting. But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands. So when is the decision to stay

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59:56

Episode 87: GDPR - The Consumer Strikes Back

May The Best Brand Win ·

2018/05/25

Episode 87: GDPR - The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwinOn May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by

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60:36

Episode 86: The Science of BS

May The Best Brand Win ·

2018/05/23

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinYou see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also

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59:23

Episode 85: Start Me Up

May The Best Brand Win ·

2018/05/04

The problems are out there just waiting to be solved and who ya gonna call? That’s right, get ready to be vastly disrupted by some startups and their own ideas about marketing & communications. I recently traveled to Irvine, Calif to attend the annual Eurekafest event and talked with a handful of startups about their challenges and triumphs in marketing. Join me and be inspired to dump your day job and start solving stuff out there on the next touching episode of May the Best Brand Win on

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59:56

Episode 84: Stepping in It

May The Best Brand Win ·

2018/04/21

Wow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing & communications can DO about it for such contenders as Allegiant Airlines, Starbucks and even Facebook. And we’ll also hit who’s winning and losing this week so join me for this very special heartwarming edition of May the Best Brand Win only on Entertalk Media.

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60:00

Episode 83: The Really Dumb Things Companies Say

May The Best Brand Win ·

2018/04/07

Let’s face it, people - there’s a whole lotta stupid in this world. Much more than can be addressed on this or any hour-long show. But we will try nonetheless to address the topic of “why in God’s name did you SAY that?” and we’ll provide some educational tips on how your company or brand can stay firmly planted on the “not stupid” side of communications on a regular basis. It’s actually much easier than you might think. Of course, as is our custom, we will hit who’s winning and losing this week

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59:56

Episode 82: Shining or Shrinking in The Media Spotlight

May The Best Brand Win ·

2018/03/23

Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll talk about the spotlight, what to do to prepare, and how to shine in those moments. We’ll also shine some truth on who’s winning and losing in marketing & communications this week. Let’s get ready for your close-up!

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59:56

Episode 81: PESO Happy

May The Best Brand Win ·

2018/03/17

Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

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58:43

Episode 80: The T-Word

May The Best Brand Win ·

2018/03/11

Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs? We’ll dig into those big questions and more—and we’ll also talk about who’s winning and

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