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PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

4:04

What Is Subscription ARR? 3 Common Definitions...

SaaS Metrics School ·

2025/06/15

In this episode of SaaS Metric School, Ben Murray dives deep into the often-confusing world of Subscription ARR (Annual Recurring Revenue). After analyzing over 160 public tech company filings, Ben shares the three most common ways companies define and calculate ARR—and why these differences matter for SaaS operators, investors, and finance teams. If you’ve ever struggled with benchmarking ARR or explaining it to stakeholders, this episode will give you clarity and context.What You’ll

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2:35

Why SaaS Metrics Break Without Proper MRR Layering

SaaS Metrics School ·

2025/06/13

In episode #286 of SaaS Metrics School, Ben Murray breaks down one of the most common — and costly — mistakes SaaS founders and CFOs make when building their Monthly Recurring Revenue (MRR) schedules: netting contraction and expansion. This seemingly small error can break your ability to calculate key SaaS metrics like Gross Revenue Retention (GRR) and Net Revenue Retention (NRR). What You’ll Learn: The essential structure of an accurate MRR waterfall schedule Why separating expansion,

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4:25

What’s a Healthy G&A Budget for SaaS? Benchmarks by...

SaaS Metrics School ·

2025/06/11

In episode #285 of SaaS Metrics School, Ben Murray dives into one of the most overlooked levers in SaaS financial performance—G&A (General & Administrative) spend. How much should you really be spending on back office functions like finance, HR, legal, and IT?Using data from Benchmarkit.AI, Ben walks through G&A as a percent of revenue across ARR stages—from startups under $1M to companies exceeding $100M. He also explains how operating leverage is created through back office

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4:44

How Verint Defines AI ARR and Why You Need to Know This

SaaS Metrics School ·

2025/06/06

In episode #284, let’s learn from the larger public companies on ARR disclosures. Verint provides great disclosure on subscription ARR, AI ARR, and revenue segmentation.- Defining AI ARR - Why is Verint disclosing ARR segments? - Why Verint feels it is important to provide metrics - Defining Subscription ARR Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS newsletter:https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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2:13

Can a Properly Formatted SaaS P&L Increase Your...

SaaS Metrics School ·

2025/06/05

In episode #283, I address some recent conversations with SaaS founders who implemented my SaaS P&L format. In one instance, it was key to a successful exit. - How early should you implement the SaaS P&L - Make your data easily consumable for potential acquirors How to Structure Your SaaS P&L:https://www.thesaascfo.com/how-to-structure-your-saas-pl/ Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS

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2:56

Are Public Tech Companies Defining ARR?

SaaS Metrics School ·

2025/05/20

In episode #282, I cover some research I did for the SaaS Metrics Summit in NYC. Are public tech companies disclosing how they define ARR?- Is ARR dead, or is it just evolving? Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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4:27

The Top 3 Metrics to Determine if You Have a Scaling...

SaaS Metrics School ·

2025/05/07

In episode #281, I cover my top three metrics to determine if you have a scaling problem. This is a follow-up to episode #280, the growing versus scaling problem.- My foundational three metrics - What’s the difference between growing and scaling? Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Greg's podcast:

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4:13

Growing vs. Scaling? You Must Know the Difference

SaaS Metrics School ·

2025/05/06

In episode #280, I just listened to a business podcast and must share the concept of growing versus scaling. This is such a critical concept for SaaS operators to understand.- Growing - Scaling - Metrics to measure Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page Greg's

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2:38

What Metrics to Track from 5 to 10M ARR

SaaS Metrics School ·

2025/04/30

In episode #279, I’m tackling the metrics to track in your SaaS journey. One you pass 5M in ARR , a SaaS CFO can do a lot with your operational and financial data.- Use my 5 Pillar SaaS Metrics Framework - Pillar 1 Growth - Pillar 2 Retention - Pillar 3 Margins - Pillar 4 Financia Profile - Pillar 5 Efficiency - Should we segment? Retention Bootcamp:https://www.thesaasacademy.com/offers/Q2uE6U2B/checkout 5 Pillar SaaS Metrics

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4:13

What Metrics to Track from 3 to 5M ARR

SaaS Metrics School ·

2025/04/29

In episode #278, I’m tackling the metrics to track in your SaaS journey. One you reach the 3-5M ARR range, things can get really interesting with your financial profile and metrics.- Use my 5 Pillar SaaS Metrics Framework - Pillar 1 Growth - Pillar 2 Retention - Pillar 3 Margins - Pillar 4 Financial Profile Retention Bootcamp:https://www.thesaasacademy.com/offers/Q2uE6U2B/checkout 5 Pillar SaaS Metrics

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4:17

What Metrics to Track from 1 to 3M ARR

SaaS Metrics School ·

2025/04/25

In episode #277, I’m tackling the metrics to track in your SaaS journey. Things start to take shape in the 1-3M ARR range.- Use my 5 Pillar SaaS Metrics Framework - Pillar 1 Growth - Pillar 2 Retention - Are we concerned about our financial profile yet? Retention Bootcamp:https://www.thesaasacademy.com/offers/Q2uE6U2B/checkout 5 Pillar SaaS Metrics Framework:https://www.thesaascfo.com/scaling-with-confidence-the-ultimate-saas-metrics-playbook/

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5:42

What Metrics to Track from 0 to 1M ARR

SaaS Metrics School ·

2025/04/24

In episode #276, I’m tackling a subscriber question who is just starting their SaaS journey. There are definitely some building blocks to put into place so you have no regrets later. - Selecting your accounting software - Who does the accounting? - Building your accounting foundation - Cash or accrual accounting - Tracking your bookings - What metrics to track? Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS

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3:49

You Must Define Your Type of Variable Revenue

SaaS Metrics School ·

2025/04/12

In episode #275, I’m sharing revenue insights from helping a lot of SaaS companies with their finances. You must clearly define your major revenue categories. Next, you must define your type of variable revenue.- The 6 major revenue categories - The types of variable revenue - Why this matters Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS newsletter:https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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4:34

Can the Large Software Incumbents Survive the Agentic...

SaaS Metrics School ·

2025/04/08

In episode #274, I’m sharing some insight from a Mark Roberge talk in Tempe, AZ at PHX FWD. The software business is undergoing another major shift. In the 80/90’s it started with on-premise software, then ASP, then SaaS, and now AI. - Business model changes - What if agentic AI entered your space? - Siebel Systems - from top player to SaaS laggard Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS

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4:48

Don’t Believe the $5M ARR per Employee Hype

SaaS Metrics School ·

2025/04/06

In episode #273, I’m sharing some insight from a Mark Roberge talk in Tempe, AZ at PHX FWD. Should we believe the ARR per FTE hype?- Is my SaaS being left behind? - Should we believe the hype? - Current benchmarks for ARR per FTE Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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2:53

Founders Please Close Your Books On Time

SaaS Metrics School ·

2025/03/26

In episode #272, I address poor financial close practices. You must close your books on time to understand economic performance.- What day should your books be closed? - Insource or outsource accounting? - It’s not just cash performance Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:14

Billing Pauses Wreak Havoc on Your Revenue Retention

SaaS Metrics School ·

2025/03/13

In episode #271, I address a student question from TheSaaSAcademy.com. And that’s billing pauses. How should we handle this with our revenue retention calculations?- Let’s define a billing pause - Impact on your MRR schedule - Impact on GRR and NRR - Unpredictable revenue Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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5:49

Cohort Retention is NOT the Only Retention Method

SaaS Metrics School ·

2025/02/25

In episode #270, I address the methods of calculating your retention. Contrary to those social media posts, cohort retention is NOT the only way to calculate retention. I’ll tell you why.- The 3 retention calculations - What is cohort retention - What is aggregate retention - Segmentation Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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3:31

Am I a Software Co with Hardware or Hardware Co with...

SaaS Metrics School ·

2025/02/20

In episode #269, I address a question from a recent conversation with a founder who was starting a software/hardware play. You must understand your business model and the type of company that you are building. - Am I Software or Hardware? - What is my business model? - Have you defined your SaaS P&L? - What about people-powered revenue? Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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5:37

Should Rev Ops Report to the CRO or CFO?

SaaS Metrics School ·

2025/02/19

In episode #268, I address a debate that arose a recent SaaS CEO and CFO dinner in San Francisco. - What is Rev Ops? - CFO or CRO? Be in the know! Join our SaaS community.https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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367 results

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