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PODCAST

Deconstructor of Fun

Deconstructor of Fun

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher

leisure video games

All Episodes

00:27:37

282. Do It Better: Creative Production with AI

Deconstructor of Fun ·

2025/04/30

Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand

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00:54:16

281. How UGC Is Extending the Lifespan of Games with...

Deconstructor of Fun ·

2025/04/28

Mishka Katkoff sits down with Uri Marchand, CEO of Overwolf, to break down how user-generated content (UGC) is quietly reshaping the gaming industry. They dive into Overwolf’s mission to turn in-game creation into a viable profession, and why modding — once a hobby for the few — is now a legitimate career path for thousands.This isn’t just about mods anymore — it’s about the future of gaming economies.00:00Introduction to Overwolf and UGC04:05 The Evolution of Modding in Gaming06:56 Industry Trends:

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01:07:53

TWIG #328 The Hidden Cost of Celebrity Ads and the...

Deconstructor of Fun ·

2025/04/24

The crew unpacks a week of spicy news and strategic contradictions, starting with Supercell’s latest investments and how VC incentives often clash with long-term game building. We weigh in on GamesBeat’s move to independence, the ongoing esports funding debate, and whether Netflix’s Rebel Moon game is a flex or a fumble. Valorant Mobile’s China launch signals Riot’s next big move, while Tencent continues to dominate with titles like Gunfight King. The team dives into Disney’s Solitaire push,

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01:32:42

280. The Harsh Truths Behind Venture Capital No One...

Deconstructor of Fun ·

2025/04/22

Lightspeed’s Moritz Baier-Lentz joins us for a no-holds-barred conversation on venture capital, gaming, and the inner workings of multi-billion-dollar venture funds. No fluff—just real talk about fund math, spotting exceptional founders, the future of AI in gaming, and why most investments won’t work out (and why that’s okay).00:00 from pro-gamer in Diablo II to Goldman Sachs to Lightspeed VC10:00 The Lightspeed model18:00 How Moritz spots truly exceptional founders (hint: not a checklist)24:00 Fund

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00:59:31

TWIG #327 The East-West LiveOps Clash and the New Era...

Deconstructor of Fun ·

2025/04/17

Kress is fresh back from Turkiye, sharing on-the-ground insights before diving headfirst into the week’s big beats. We break down Epic Games Store’s revenue, debate the Minecraft movie’s potential for franchise dominance, and unpack the latest M&A and investment trends shaping gaming’s future. Inflation’s creeping impact on game pricing gets a hard look, while the crew wrestles with the evolving MTX and revenue models. Things heat up with Marvel Rivals throwing punches at Overwatch, a sharp take

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00:54:33

279. From Experiment to Essential: How UGC Gaming...

Deconstructor of Fun ·

2025/04/14

In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded

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01:06:37

TWIG #326 Supercell Goes VC while Minecraft Kills at...

Deconstructor of Fun ·

2025/04/10

In this week’s episode of This Week in Games, we’re joined by special guest Chris Sides for a jam-packed conversation covering everything from transmedia storytelling to the latest moves in the gaming industry. We dive into the surprising momentum behind the Minecraft movie, explore Gen Z trends and market predictions, and unpack Netflix’s bold push into interactive fiction. Plus, we break down A16Z’s new Speed Run initiative, take a close look at Supercell’s evolving investment strategy, and

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00:59:33

278. Unlocking Gen Z: Strategies for Game Publishers...

Deconstructor of Fun ·

2025/04/07

In this episode, Deconstructor of Fun’s Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming.👉 Learn why Gen Z is about to become the biggest spending group on mobile👉 Why they’re less loyal to individual games, and how to win them back👉 How to build creator strategies that actually work👉 What Gen Z hates about ads —

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01:08:47

TWIG #325 Ubisoft Bails Out, AppLovin Fights Back,...

Deconstructor of Fun ·

2025/04/04

GDC’s over, but the takes are still hot. Eric Kress recaps the chaos and questions Dark Legion’s staying power, while Phil gives the Game Craft boys a well-deserved nod. Then it’s Switch 2 speculation time: is Nintendo finally back in the power game? Meanwhile, Roblox cozies up to Google for rewarded ads—what does that mean for the ecosystem? Meanwhile, AppLovin fights off short seller heat while asserting market dominance. Plus, Tencent’s playing the long game with Ubisoft, again—no surprise, but

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01:20:20

277. Leadership, AI, and Mobile Growth – Insights...

Deconstructor of Fun ·

2025/04/03

What makes the company a great place to work? We discuss the significance of company culture, leadership evolution, and the vital role of customer obsession with AppsFlyer's CEO and co-founder, Oren Kaniel. Oren shares his entrepreneurial journey, how the company overcame early financial challenges, and the importance of remaining innovative and passionate. Additionally, we explore AI's role in the future of business, balancing data privacy with technological advancements, and the grand

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01:11:39

276. Growing in a Mature Market with Josh Wilson, CEO...

Deconstructor of Fun ·

2025/03/31

Josh Wilson, CEO of SciPlay, returns to the podcast for the third time to discuss key topics such as the significance of Q5, the challenges of app store reliance, the stalled growth in the gaming market, the emergence of hybrid casualization, and the role of AI in gaming.Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel: www.deconstructoroffun.com/slack00:00 Introduction and Previous Conversations03:28 Understanding

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01:06:42

TWIG #324: Netflix Games Build Back Better Plan,...

Deconstructor of Fun ·

2025/03/28

Eric speedruns through an a16z correction, while Phil can’t wrap his head around Funplus’ new 4x Dark Legion thesis. Adam tells us Netease’s Fragpunk is dead, and Jen tells us games journalism is alive. Against all odds, Netflix Games records its first positive segment. And did you hear that? It’s the inZOI train CHUGGin’.Subscribe to the Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack02:16 Post-GDC

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01:09:41

TWIG #323 LIVE at GDC!!!

Deconstructor of Fun ·

2025/03/26

The rowdy and tired DoF crew closed down their GDC with a live TWIG show at Moscone Center. Tune in!Chapters:02:47 Kickoff03:15 GDC Vibe Check06:30 Industry Sentiment and Challenges21:20 Emerging Markets and New Game Development22:26 A16Z Speed Run and Industry Shifts26:21 Funding Trends and Credit Lines27:40 Absurd Ideas and Rumors31:00 Supercell's MoCo Launch33:53 Embracing Experimentation in Gaming38:31 Absurd Compensation Packages in the US43:28 The Future of AA and Indie Game Funding46:57

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00:27:37

281. Do It Better: Creative Production with AI

Deconstructor of Fun ·

2025/03/26

Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand

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00:48:43

275. Beyond User Acquisition: How to Win with...

Deconstructor of Fun ·

2025/03/24

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions. Whether you’re testing with smaller creators or scaling with top-tier influencers,

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00:56:59

TWIG #322 Farmville, Pokemon Go, and Female Gamers

Deconstructor of Fun ·

2025/03/14

Mishka wrestles with the implications of AppLovin’s Triple Dot acquisition, while Scopely’s latest move has everyone questioning the future of Pokémon Go. Eric breaks down the latest insights from the Turkish gaming industry, while Jen dissects the Midia Research gamer segmentation report. Phil revisits the hypercasual ad playbook, while Subway Surfers just keeps running. Plus, a final look at GDC announcements, the mobile vs. console showdown, and what it all means for the industry.The

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00:47:39

274. Skillz CEO Andrew Paradise on the $75M...

Deconstructor of Fun ·

2025/03/12

www.skillz.com/developeraccelerator/We dive deep into the world of real-money skill-based gaming and the exciting new Developer Accelerator launched by Skills Inc. Our special guest, Andrew Paradise, CEO and co-founder of Skillz, sheds light on the potential and market opportunity within this rapidly growing industry, discussing what types of games and studios Skillz is looking to support. 00:00 Introduction and Welcome00:19 Skill-Based Mobile Games Accelerator04:09 Monetization and Market

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01:31:26

273. How Türkiye Became the New Capital of Mobile...

Deconstructor of Fun ·

2025/03/10

The world-class panel of Turkish founders and investors with Mehmet Ecevit (ex-CEO and co-founder of Gram Games), Batuhan Celebi (CEO and co-founder of Grand Games), and Görkem Turk (founder of Laton Ventures) shares their thoughts on what makes the Turkish gaming ecosystem unique, the importance of data-driven design, and how to maintain company culture while scaling.THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/Chapters:00:00 Introduction and Welcoming

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00:47:44

TWIG #321 AppLovin’s SHOCK Acquirer, Supercell's New...

Deconstructor of Fun ·

2025/03/07

Eric tries his best to make sense of the AppLovin deal, while Monster Hunter Wilds has never made more sense. Laura covers Supercell’s Lonely Island play, Boat Game, while Jen defends Disney IP as it STEPs it up in Japan. Phil wants a recount of Guitar Hero’s demise, while Activision announces another entry in the franchise.The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack00:00 Introduction and

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00:57:18

272. From Prototypes to Hits: Inside Rollic’s...

Deconstructor of Fun ·

2025/03/03

“The way we survive is built on being creative every day” We sit down with Burak Vardal, CEO and co-founder of Rollic, to explore how the company skyrocketed in just a couple of years from a Turkish startup to one of the most successful mobile game publishers in the world.Burak shares insights on: The early days of Rollic and its quick acquisition by Zynga for $168M How they consistently launch hit mobile games The shift from hyper-casual to hybrid-casual and how it changed their business

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210 results

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