x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Success With Jewelry Insiders

Laryssa Wirstiuk and Liz Kantner

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We"re Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in

business marketing

All Episodes

25:38

45 - Laryssa and Liz on Threads, the Latest Social...

Success With Jewelry Insiders ·

2023/07/13

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform How to use it for your jewelry business Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

26:49

44 - Laryssa and Liz Discuss What's New on Instagram...

Success With Jewelry Insiders ·

2023/07/10

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates, including: What’s new on Instagram? How to use Broadcast Channels. What should you focus on? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

38:49

43 - Laryssa and Liz Answer Listener Questions...

Success With Jewelry Insiders ·

2023/07/03

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions! We cover: How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? What is a reasonable minimum order for a first-time order? Dollar wise or number of pieces wise. Or what is a good way to figure that out? Will offering a Welcome

en-us

29:02

42 - Laryssa and Liz on the State of Trade Shows for...

Success With Jewelry Insiders ·

2023/06/26

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover: What are trade shows How to decide to do one Preparing after you sign up Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

28:50

41 - Laryssa and Liz on Jewelry Wholesale for...

Success With Jewelry Insiders ·

2023/06/19

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: Where to start Creating an outreach strategy Important things to consider Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

33:07

40 - Laryssa and Liz on "When's It Time for a Jewelry...

Success With Jewelry Insiders ·

2023/06/11

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh? When's a good time of year to get started, and how can you begin the process? Liz and Laryssa also do a JCK recap. Please visit https://SUCCESSWITHJEWELRY.com to join the

en-us

26:33

39 - Laryssa and Liz on Clienteling for Jewelry...

Success With Jewelry Insiders ·

2023/05/29

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs: Why it’s important How to get started Tips for continuing to nurture your clients Links mentioned in this episode: CRM Template - https://docs.google.com/spreadsheets/d/1ZKS83F680Ye7AYsfI2IejmXf8qRzJ-zZkCMFG5DewPE/edit Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

20:13

38 - Laryssa and Liz on Planning for a Collection...

Success With Jewelry Insiders ·

2023/05/22

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering: Tips for planning ahead When and how often to promote your launch What to do after the launch Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

27:09

37 - Laryssa and Liz on the Jewelry Marketing Content...

Success With Jewelry Insiders ·

2023/05/15

Welcome to episode #37. This week, be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates. What's a content calendar, and how can you start with a blank calendar? What should you be filling in, and how do you work backwards from important dates? Common mistakes to avoid with the calendar Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this

en-us

27:50

36 - Laryssa and Liz on Planning and Scheduling Your...

Success With Jewelry Insiders ·

2023/05/08

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content. What are the options and which do we recommend? What are the benefits of using an app to plan and schedule your content? Why planning your content is so important. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Links Mentioned in This Episode: Later -

en-us

24:06

35 - Laryssa and Liz on Pinterest Marketing for...

Success With Jewelry Insiders ·

2023/05/01

Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms. Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy? What are the best practices for Pinterest? What can you expect when you start optimizing your Pinterest? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Links Mentioned in This Episode Kendra Scott

en-us

30:10

34 - Laryssa and Liz on Instagram Verification for...

Success With Jewelry Insiders ·

2023/04/24

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically: What is it? What are the pros and cons? Should you get verified? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

28:02

33 - Laryssa and Liz on Direct Mail Marketing for...

Success With Jewelry Insiders ·

2023/04/17

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically: What is it, and how does it work? What are the pros and cons? Who should use it, and how should you use it? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Brands and links from the episode: Esqueleto: https://www.shopesqueleto.com/pages/lookbooks MejuriHolly YashiJulie Vos:

en-us

24:11

32 - Laryssa and Liz on SMS Marketing for Jewelry...

Success With Jewelry Insiders ·

2023/04/10

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically: What is it, and how does it work? What are the pros and cons? Who should use it, and how should you use it? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Brands and links from the episode: Diamond NexusCast Jewelry Ali Weiss Jewelry Ross Simons

en-us

23:54

31 - Laryssa and Liz on Using ChatGPT for Jewelry...

Success With Jewelry Insiders ·

2023/04/02

Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically: What is ChatGPT? What are the pros and cons of using ChatGPT? How can you use ChatGPT in your business and jewelry marketing? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

41:53

30 - Laryssa and Liz on How Much to Invest in Jewelry...

Success With Jewelry Insiders ·

2023/03/24

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically: How much to invest based on revenue and stage of business growth What you should be investing that money in What can you expect things to cost? What to do if you don't have the money to invest Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other

en-us

35:42

29 - Laryssa and Liz on the Best Social Media...

Success With Jewelry Insiders ·

2023/03/20

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically: What’s going on with Instagram? Social media platforms to consider and best practices for each How to choose which social media platforms are right for your jewelry brand Links mentioned in this episode: Gem Gossip Pinterest - https://www.pinterest.com/gemgossip/ Diamonds in the Library Pinterest -

en-us

35:13

28 - Laryssa and Liz on Content Marketing for Jewelry...

Success With Jewelry Insiders ·

2023/03/13

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically: What's content marketing, and how is it different from other types of marketing you're doing? What are the common types of content marketing? How do you know that content marketing is right for your business? Links mentioned in this episode: Mejuri blog: https://mejuri.com/style-edit Ken & Dana design engagement ring style quiz:

en-us

29:45

27 - Laryssa and Liz on Jewelry Marketing Tactics...

Success With Jewelry Insiders ·

2023/03/05

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically: A look at Q1 so far and what’s changed What to focus on in your business Tips to take action Links mentioned in this episode: Nike X Tiffany & Co. - https://www.tiffany.com/stories/tiffany-and-nike-air-force/ Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

en-us

28:00

26 - Laryssa and Liz on Advanced Email Marketing...

Success With Jewelry Insiders ·

2023/02/20

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically: What's segmentation, and how can you start taking advantage of it? What's A/B testing, and how can you implement it? What are some other more advanced ways of optimizing your email marketing? Links mentioned in this episode: Retail TouchPoints -

en-us

127 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...