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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

32:24

How to create a bank of 'anytime' content for your...

Your pet business, Your way ·

2023/05/18

Can you imagine what it would be like to be able to dip into a bucket of ready to go social media posts about your pet business every time you’re stuck for what to say.Material that you’ve created, so it’s not something you’ll see other businesses sharing, that’s unique to you, personalised for your clients?Having a bank of content can take away the ‘aghhhh’ and the demands we feel are put on us to constantly feed social media and content platforms.And ultimately make life easier for ourselves.In

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45:15

Embracing Imposter Syndrome in your pet business with...

Your pet business, Your way ·

2023/05/11

Can Imposter Syndrome be something that is helpful for your pet business?According to Nicola Kinnard-Comedie, my guest on the podcast this week, it can.Nicola is a business and mindset coach for equine and canine practitioners.She helps clients change their mental programming and develop business strategies to grow their horse or dog focused business.Self doubt, feeling as if you’re not good enough, worrying about your capabilities and being your own worst critic are issues I see all the

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31:55

Using the Trust Equation to build confidence in your...

Your pet business, Your way ·

2023/05/04

Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet.So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast.Created by management consultant David Maister in the 1990s, it’s made up of four components.The first three are credibility, reliability and intimacy, three things that will help people feel confident about working with you or using your

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49:42

Stuff the social media rules and do things your way...

Your pet business, Your way ·

2023/04/27

Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid.She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed.We chat about what it was like when Instagram made significant changes, doubling down on video and how this impacted her work.Plus, falling in love with the challenges you face, building resilience, how important it is to keep looking backwards at what you’ve accomplished,

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20:12

10 ways to use ChatGPT for your pet business content...

Your pet business, Your way ·

2023/04/20

Have you been reading about ChatGPT and other ai tools and wondering if they might be helpful in your pet business?When I first tried ChatGPT in January, I’ll be honest, I wasn’t sure, and my mind was totally blown by it.Chat GPT is OpenAI’s Generative Pre-trained Transformer.It describes itself as an ‘AI-based chatbot that uses natural language processing to interact with humans and provide relevant information or responses.‘As a large language model, it has been trained on vast amounts of text

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31:14

21 things to consider when starting a pet business...

Your pet business, Your way ·

2023/04/13

Are you considering setting up a Facebook group for your pet business?They’re a brilliant way to raise your profile, build a community, learn what your customers and clients need and make friends.It’s a place where you can share your knowledge and expertise, find people to collaborate with and build your network and connections.Nearly five years ago I started a Facebook group, Publicity Tips for Pet Businesses, named after the title of my book.Since then it’s grown to over 2000 members and I’ve

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56:39

From corporate life to launching a dog training...

Your pet business, Your way ·

2023/04/06

Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career.If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you.Zoe decided to learn more about dog training after getting her first dog Millie, a Cavalier King Charles Spaniel.She studied to become a dog trainer alongside her corporate job, then qualified as a

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23:44

Why I trained as an accredited coach and what it...

Your pet business, Your way ·

2023/03/30

When you’re looking for a pet business coach or mentor, is it important that they are certified?That they’ve followed a training programme, are affiliated with a professional body, and follow a code of ethics?The coaching industry is unregulated, similar to the dog training industry, and anyone can say they are a coach.I know this causes frustration in the pet professional world, as it’s important to follow an industry standard.And it’s why I decided to train to be a coach and studied for the ILM

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25:07

Two types of publicity you need for your pet product...

Your pet business, Your way ·

2023/03/23

Note this is a recording of a workshop I did for Product Guru in March 2023. If you’d like to chat about working together, click here to head to my Calendly page here: https://calendly.com/rachelspenceruk/discovery-callsIn this podcast, I’m talking about the two types of publicity you can use for your pet product business and you can listen in on the player link or read the key points covered as a blog.Key topics and timings in this episode: 0.02 - Introduction.2.44 - The different types of

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28:53

Learn to love LinkedIn with Nicki Cameron from The...

Your pet business, Your way ·

2023/03/16

Of all the platforms, LinkedIn is the least popular for pet businesses but Nicki Cameron has embraced it with gusto.In just over 18 months, she’s styled herself as the dog lady of LinkedIn and it’s bringing in leads and inquiries for her photography business.Nicki also did a 31 day ‘Brighten up your January’ challenge, lighting up LinkedIn AND all the other social platforms.And it helped to take her email list from zero to over 300 subscribers in just a month.In this chat, Nicki shares how she

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20:48

Three ways I can help you get press coverage for your...

Your pet business, Your way ·

2023/03/09

Would you love to see your pet business in the press but you're not sure how to go about it?In this podcast I'm sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly.Whether you have NO budget at all or you'd like to invest in spending a day together learning everything you need to know to pitch stories to journalists, there's an option to suit.You'll learn why getting press coverage can help you.Plus what makes a story idea.And how to

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58:19

From dapper dog ties to Not On The High Street with...

Your pet business, Your way ·

2023/03/02

Sarah Mills started designing cute bow ties for her Cockapoo Albie so he looked sweet when he accompanied her to her art studio.And when other people remarked on how gorgeous they were it inspired her to start a pet accessory business.Since starting as a bit of fun back in 2017, Albie's Boutique has grown and Sarah has created more than 13,000 products for dog lovers.Now, Sarah has her dream pet brand and her products are featured on Not On The High Street.She's created another brand, Oh Mabel,

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21:33

9 things dog trainers need to know about working with...

Your pet business, Your way ·

2023/02/23

Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action?It can be frustrating seeing the same names crop up over and over, particularly if you feel they use methods which are out of date.Or aversive, or that leave pet owners feeling stressed and upset as it’s not the way they want to train their dog.There IS something you can do about it - pitch to the press yourself.I’ve worked with HUNDREDS of dog trainers and helped them to put their advice

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36:16

The NatWest Entrepreneur Accelerator programme and...

Your pet business, Your way ·

2023/02/16

Are you thinking of taking part in the NatWest Entrepreneur Accelerator programme which supports businesses looking to grow?If so, this podcast interview with Sophie Gowling, Enterprise Acceleration Manager for NatWest will give you all the information you need.You’ll learn what the programme is, the four pillars of support, who it’s for, what coaching is, how it can support your pet business and more.For the last six months, I’ve been part of the Accelerator and I share my personal experience of

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41:38

Putting your passion and personality in your...

Your pet business, Your way ·

2023/02/09

Do you shy away from sharing you and your world in your marketing? If so, this chat with Alex McCann is for you.Alex is a former journalist turned marketer and has been working in social media for 13 years at Altrincham HQ.From MySpace to TikTok, he’s had to get his head round every platform for his own business and that of his clients.He’s figured out what works and what doesn’t, and what he shares here is a really simple way to feel comfortable putting yourself out there.It’s as easy as sharing

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35:46

Using the power of community to grow your pet...

Your pet business, Your way ·

2023/01/26

She’s never done a Facebook live, her referrals come from her hairdresser and she’s gone from struggling to fill classes to causing so much FOMO she has a waitlist.Meet Sandra Emmons from Happipup, my guest on the podcast this week who is throwing the rules out of the window and doing things her way.Sandra runs an award winning dog and puppy training business in Berkshire and is talking about using the power of community to grow your pet business.She LOVES getting out and about in her local area

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42:58

The year of the Big Girl Pants - 2022 in review

Your pet business, Your way ·

2023/01/12

Do you have a review of your year? What you did? What worked? What didn’t? What brought you joy? What made you want to howl with rage?This week on the podcast I’m talking through what happened in my business in 2022.You’ll find the episode interesting if you’re nosey like me and if you’re looking for a framework to do a review of your own.I’m sharing a warts and all account including the launch where no-one bought, what happened when I put my big girl pants on, the coaching course that changed my

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30:13

Setting goals for 2023 and sticking to them!

Your pet business, Your way ·

2023/01/05

Goals - does it make you want to weep when you hear the word? Or are you a goal getter?This week’s podcast is about setting goals and sticking to them.In it I talk about how to decide on a goal that’s achievable and also something that you actually want.Plus considering WHY you want to achieve it and what it will mean to you.And why I DON’T want to have a six figure business.Plus four examples of different goals to help you with you own.If you’d like to chat about working together on your goals, you

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21:11

Plan your publicity for 2023

Your pet business, Your way ·

2022/12/29

Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown?If so this podcast episode is for you.It’s all about forward planning for 2023 so you can get ahead of yourself and make sure you’re maximising every opportunity.So you can link the product or service you offer to seasonal content and bring more sales to your business.It’s a really simple method, and it will mean you go into 2023 feeling ahead of the game.Key topics and timings in this

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32:10

12 C's of Christmas for your pet business

Your pet business, Your way ·

2022/12/22

Are you ready for a rest this Christmas? I know I am! AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast is looking at 12 C’s which will help your pet business thrive.Each word beginning with C is something to consider when you’re marketing your pet business, in your interactions with your customers and also, when taking care of YOU.Every word has been chosen with the intention of it helping you when it comes to putting yourself out there and to give you

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256 results

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