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PODCAST

Heavy Business

C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You"ve toiled away to make your music great, don"t drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.

business marketing

All Episodes

00:37:41

335 - Wolfgang Rott (CMM/SAOL) | A Music Industry...

Heavy Business ·

2023/05/05

With a few decades of deep knowledge in the industry, Wolfgang Rott offers a breadth of insight into the changes the music industry over the years in distribution, promotion, PR and more. From Iron Maiden to 70,000 Tons of Metal, join us on this deep dive to uncover pearls of wisdom from an incredibly knowledgeable industry professional. Learn more about CMM & SAOL https://www.cmm-marketing.com/ If you need PR C-Squared is a multinational team specializing in music PR and marketing of all

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00:40:37

334 - Jon Freeman (Freeman Promotions): The Changing...

Heavy Business ·

2023/05/01

We were stoked to have our friend and colleague Jon Freeman for this episode! Think PR is irrelevant? Think again! We dive into how PR works today, playlisting, influencers, social media and more. We really get into the weeds of what PR is and how you can take the best advantage of the PR opportunities you have so tune into this episode and let us know if you have any questions! Follow Jon Freeman! https://www.instagram.com/freemanpromos/ https://www.facebook.com/FreemanPromotions/ If you need

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00:53:28

333 - Ian Chainey (Stereogum): How to Listen to Music...

Heavy Business ·

2023/04/27

Hop in our time machine back to hear how music journalism was done in the 1890's! Podcast friend, journalist Ian Chainey, came back on the podcast to continue through this book and discuss how these principles apply today. What is the role/responsibility of a music journalist? What does Greek mythology have to do with it? Check out the book: "How To Listen To Music" (published 1895) for free on youtube! https://www.youtube.com/watch?v=nBWAirPIDqg

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00:44:23

332 - Rich Castillo (The Callous Daoboys): Metal...

Heavy Business ·

2023/04/24

Rich Castillo of The Callous Daoboys came on the podcast to talk about playing sax in the metal world, learning new skills, networking, and how he got started in artist management with SOMETIME IN FEBRUARY and THOTCRIME! Follow Rich! https://linktr.ee/richcastillo

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00:27:46

331 - Holly Royle (C-Squared & Friends): Writing The...

Heavy Business ·

2023/04/20

Holly Royle, Curtis and Aliyah talk about the keys to writing a GREAT bio, and why you need one! Learn what you need to include, how to explain your sound, and more. Holly Royle is one of our PR experts, a writer, and also plays in the band Disconnected Souls. Check out her latest music video: https://youtu.be/P9zItqDZAGQ Need a bio written? Contact us: https://csquared.info/?page_id=391

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00:43:46

330 - Dean Lamb (Archspire): Developing Your Party

Heavy Business ·

2023/04/17

Dean Lamb from ARCHSPIRE made some time on their recent EU tour to speak to Curtis and Aliyah about SO MANY great things. Archspire is a highly DIY band, and do so much for themselves. We really dug in to get some of their wisdom on what may be THE secret to making meaningful "content." Also, do JUNOs/Awards matter? Which personnel should bands hire first? How do you make a great show/tour package that brings an audience? All this and more on today's episode. ON TOUR NOW with

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00:35:03

329 - Liv Kristine: Be Courageous!

Heavy Business ·

2023/04/13

<Aliyah interjecting to apologize for the audio this time! Sorry for the excess noises. I didn't realize my recording was picking up even when my mic was muted on the call! Hope you enjoy the interview anyway - it's a great one!> The queen of Scandinavian gothic metal is back with a new album, River of Diamonds! She shared some of her story with us, from her early days to now. Through discovery, teaching, yoga, and more, hear about the things that kept Liv inspired over the years. We

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00:41:30

328 - NJ Borreta (DadBod Production House): The...

Heavy Business ·

2023/04/10

NJ provides Artist/Musician/Band consulting and solutions for PR, EPK, graphic design, release planning and grant writing (for Canadian bands) with his company DadBod Production House. Tune in to hear what goes into each of these services and a new idea he has that might help YOUR band. Follow DadBodProductions https://www.facebook.com/DADBODPRODUCTIONHOUSE/ #musicbusiness

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00:53:00

327 - Jeremy Saffer: The Keys To Music Photography

Heavy Business ·

2023/04/07

You have heard us stress innumberable times how important it is to have GREAT photography, so we sat down with one of the best. Besides being the editor-in-chief for Outburn magazine, Jeremy Saffer is an extremely talented photographer with a star-studded client list. From Alice Cooper & Ghost, to Lzzy Hale and Maria Brink, he has photographed so many greats and offers invaluable insight on the subject. We got to hear how he got started, his journey in photography, and takeaways for both

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00:41:45

326 - Joshua Murphy (War Curse): Do Your Homework!...

Heavy Business ·

2023/04/03

Murph is a musician with several years of touring experience, and in being an instrument tech for bands like High on Fire, Municipal Waste, and more. Join us as we talk to him about how to start and grow as a tech, and how to be tolerable on tour. We also dive into Blessed Black, and the journey of War Curse and the labels they've been on, and how they have helped along the way. War Curse: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=H1ssjfwFSYuQnL8vaMoA1Q Blessed Black:

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00:39:55

325 - Sanford Parker: (Almost) Everything About Album...

Heavy Business ·

2023/03/30

With a resume including Darkthrone, EyeHateGod, Voivod, High Spirits and more, Sanford Parker has a wealth of experience in mixing, mastering, and production. Can you record your whole album at home? We got down to brass tacks on when to go into the studio, what a producer does nowadays, how to streamline the mixing process, and give yourself the best chance of getting your mix the way you want it. Budgets, expectations, plug-ins and more, this conversation will get you thinking about the production

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00:36:35

324 - Alex McGinnis (ONErpm Heavy): Label...

Heavy Business ·

2023/03/27

What are "label alternative services" and who should be using them? How do you build your "story"? Check out this episode with Alex McGinnis, Project manager for ONErpm Heavy, the hard rock and metal division of ONErpm, to find out. Hear how ONErpm differs from other distributors, and how it can benefit artists to work with a company like them, compared to being totally independent OR being on a label. Check ONErpm's services: https://onerpm.com/ Need PR? Contact us at

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00:41:13

323 - Karl Whinnery (Vintersea, HotKarl Productions):...

Heavy Business ·

2023/03/23

Karl has put together some visually stunning videos for his bands Vintersea and Ligature Marks, as well as others', so we asked him to sit down with us to talk about what makes a music video successful, the logistics behind making great videos, and even an idea of what bands should be budgeting. We talked through crew needs, finding locations, and even a little bit about gear. Check out Vintersea's new music video "At The Gloaming Void"

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00:42:25

322 - Exploring Birdsong: Performing Arts School &...

Heavy Business ·

2023/03/20

We had a delightful chat with Lynsey and Jonny of UK Alt-Pop Trio EXPLORING BIRDSONG. Having met in Uni at The Liverpool Institute for Performing Arts, they have some major take-aways from that experience, and the once-in-a-lifetime opportunity to have a songwriting session with the legendary Sir Paul McCartney. Hear their story of taking the initiative that's needed for success. Watch "Ever The Optimist" https://youtu.be/JIpQtTQXpc4 Pre-Order their EP (Out March 24)

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00:46:14

321 - Keith Keefy Chachkes (Ghost Cult): Video Tips...

Heavy Business ·

2023/03/17

Keefy shares a wealth of knowledge on the main social media format of the times: video. It can be a struggle to produce "content" when you just want to play music, so tune in for some tips on how to streamline your process, and make the most of one of the best bang-for-your-buck music marketing tools out there. Follow Keefy on socials https://www.youtube.com/@GhostCultMag https://www.tiktok.com/@ghostcultmag https://www.instagram.com/ghostcultmag/ Need PR? Contact us at

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00:44:04

320 - Power Metal Ranger: Starting A Niche Metal...

Heavy Business ·

2023/03/14

RANGERS - GO! Power metal tastemaker extraordinaire THE Power Metal Ranger came on the podcast to talk origins, the positives of having a specific niche, what makes songs stand out to him and more! Check out his channel:https://www.youtube.com/@PowerMetalRanger Need PR? Contact us at ⁠https://csquared.info/?page_id=391⁠

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00:44:33

319 - Steve Tom Sawyer (Metal Blade): Digital...

Heavy Business ·

2023/03/09

How can a marketer promote things they don't personally enjoy? How are tours promoted with ads? How should a band spend their marketing budget? We dove in with the new director of digital marketing and advertising for METAL BLADE about his move from the gaming industry to the music industry, what influencers have to do with metal, finding the value in criticism, and so much more. Need PR? Contact us at https://csquared.info/?page_id=391

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00:33:45

318 - Jeffrey Terich (Treble Magazine): You're...

Heavy Business ·

2023/03/06

We revisit the age old question of how to pitch your music to journalists, and chat a bit about SEO, and promoting an online business. Most importantly, the McDonald's vs Wendy's debate gets heated! Check out Treble: https://www.treblezine.com/

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00:33:44

317 - Brian Scheid: Fostering A Local Metal Community

Heavy Business ·

2023/03/02

Brian is the go-to guy for booking shows in the Kitchener/Waterloo/Cambridge area. Hear his story of how he got involved with booking, and how to promote local shows! Spook the Beast (doom/post-metal) https://spookthebeast.bandcamp.com/ https://www.youtube.com/watch?v=2AvavFxROaU Bad Egg (hardcore) https://badegg.bandcamp.com/ https://www.youtube.com/watch?v=GILBUz_pdwo Stolos (black metal) https://stolos.bandcamp.com/

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00:41:37

316 - Josh (Phobophilic): The Road To Prosthetic

Heavy Business ·

2023/02/28

Josh from Phobophilic spoke to us about Phobophilic's journey from independent band, to boutique labels, to Prosthetic. We chat about the pitfalls of self-managing, running merch, and more!

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413 results

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