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PODCAST

The Email Marketing Show

Email Marketing Heroes

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn"t stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every "Email Marketing Wednesday" or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post

business marketing

All Episodes

27:09

The Surprising Things That Impact Your Email...

The Email Marketing Show ·

2024/05/29

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes?We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results.Ready?SOME EPISODE HIGHLIGHTS:(0:33) Want to carry on with the conversation? Join our FREE Facebook group.(2:21) What is 'email deliverability'?(5:06) The technical things that impact

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26:13

Email Marketing Success: How Isabelle Lesschaeve Made...

The Email Marketing Show ·

2024/05/22

Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000.We're Kennedy and Carrie, and you're about to meet Isabelle (with her beautiful French accent) and find out all the good stuff!SOME EPISODE HIGHLIGHTS:(0:48) Want to carry on with the conversation? Join

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40:46

7 Proven And Essential Email Campaigns For Your Business

The Email Marketing Show ·

2024/05/15

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have.Ready to take notes? (And, most importantly, take action?)SOME EPISODE HIGHLIGHTS:(0:38) Want to carry on with the conversation? Join our FREE Facebook group.(3:04) Take action - build one campaign at a time.(5:07) Why are campaigns with multiple emails more

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55:16

7 New Ideas To Build Your Email List In 2024 (With...

The Email Marketing Show ·

2024/05/08

What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't?We're Kennedy and Carrie, and you're about to get a truckload of value from this episode.Guaranteed.Ready to take action and get some awesome results?Let's do this!SOME EPISODE HIGHLIGHTS:(0:33) Want to carry on with the conversation? Join our FREE Facebook group.(1:38) Be a guest expert on other people's podcasts.(16:00) Speak in other people's memberships and paid

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25:49

Perfect Timing? What's The BEST Time To Send An Email...

The Email Marketing Show ·

2024/05/01

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter?We're Kennedy and Carrie, and you're about to find out the truth about this...Ready?SOME EPISODE HIGHLIGHTS:(0:33) Want to carry on with the conversation? Join our FREE Facebook group.(2:17) Is there a universal 'best time' to send an email?(6:03) The best time to send an email depends on your email list.(7:40) Why you shouldn't rely on

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34:00

Techniques To Maximise The Power Of An Email...

The Email Marketing Show ·

2024/03/20

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how often should you contact people on it?We answer all these questions and much more...Are you ready to get all the good stuff?Let's go!SOME EPISODE HIGHLIGHTS:(0:08) Grab our amazing resource Click Tricks

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22:03

Email Marketing Success Stories - Our Client Saved...

The Email Marketing Show ·

2024/03/13

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketing campaigns, he saved his business, and his calendar got fully booked for 3 weeks!Want to know how he did that?Let's find out!SOME EPISODE

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41:08

Practical Ways To Increase Click-Through Rate

The Email Marketing Show ·

2024/03/06

What's a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter?Let's find out the answers to these questions - and more!SOME EPISODE HIGHLIGHTS:(0:11) Grab our amazing resource Click Tricks totally for FREE!(4:29) Why is your click-through rate an important metric in your email marketing?(11:33) What is the average click-through rate in your industry?(14:30) Click-through rate average and daily emails.(20:20)

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33:03

The Mind-Blowing Power Of Familiarity Exposure To...

The Email Marketing Show ·

2024/02/28

What is familiarity exposure? Also referred to as mere exposure, there's a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales.That's right. Become a 'household brand', and more people will buy from you.Want to know how it all works?Let's find out.SOME EPISODE HIGHLIGHTS:(0:19) Grab our amazing resource Click Tricks totally for FREE!(3:18) What is familiarity exposure?(10:45) Refer to things that your audience is familiar with.(14:45)

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35:42

How To Show Customer Transformations In Email Marketing

The Email Marketing Show ·

2024/02/21

Do you collect testimonials in your business? What's the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list?If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, this is the place to be.Let's go get the secret sauce!SOME EPISODE HIGHLIGHTS:(0:14) Grab our amazing resource Click Tricks totally for FREE!(3:33) What's the big deal about

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23:55

Elevate Your Email Marketing Copywriting With The...

The Email Marketing Show ·

2024/02/14

Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion.Ready to learn how to apply it?Let's go!SOME EPISODE HIGHLIGHTS:(0:25) Grab our amazing resource Click Tricks totally for FREE!(4:21) What is the Rule of One in

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49:30

How We Are Leveraging The Power Of AI In Our Business

The Email Marketing Show ·

2024/02/07

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let's talk about how we are leveraging the power of AI right now in our business.The ways we use AI might surprise you, and it's probably not what you think.Want to get stuck into it?Let's go!SOME EPISODE HIGHLIGHTS:(0:13) Grab our amazing resource Click Tricks totally for FREE!(4:08) Why and how we use AI in our

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30:31

Smash Your Flash Sale Black Friday Campaign, With...

The Email Marketing Show ·

2024/01/31

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?If right now you're thinking that Black Friday is far away, just know that this strategy can work for any other holiday or promotion you decide to run throughout the year. It’s something you can rinse and repeat for anything that isn’t a big launch in your business. It doesn't require creating any new content,

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29:30

What Are The Hot Email Marketing Trends For 2024?

The Email Marketing Show ·

2024/01/24

What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses?(And yes, we'll talk about AI, but probably in the way you expect us to).Ready to go?SOME EPISODE HIGHLIGHTS:(0:12) Join our FREE Facebook group.(4:57) Let's pay more attention to deliverability and verification.(7:35) The technical bits that are important for validation.(11:11) We need to focus on engagement

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28:51

What To Send In Your New Year's Emails To Get Your...

The Email Marketing Show ·

2024/01/17

Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year's emails?Whether you have or haven't taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your business again (and buy from you).Ready?SOME EPISODE HIGHLIGHTS:(0:13) Join our FREE Facebook group.(5:30) Should you take a break from your email marketing during the festive

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38:24

Master Your Metrics - Unleashing The Power Of Email...

The Email Marketing Show ·

2024/01/10

Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing?If this is a topic you've been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn't as hard as it might sound. Just collect the right data, and you'll be able to spot opportunities for improvement and growth. And yes, that means more money!So let's get into it.SOME EPISODE HIGHLIGHTS:(0:19) Join our FREE Facebook

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23:18

How April McMurtrey Increased Her Revenue By 400% In...

The Email Marketing Show ·

2024/01/03

Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we're getting to hear from one of our clients - the lovely April McMurtrey from Learn Reading, who's sharing how she increased her revenue by 400% in just ONE year!Pretty unbelievable, right?But it's true.Let's get the whole story from April!SOME EPISODE HIGHLIGHTS:(0:19) Join our FREE Facebook group.(2:51) Who is April

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26:50

B2B Vs B2C Email Marketing - What Are The Differences?

The Email Marketing Show ·

2023/12/27

Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B?Let's have a big ol' email showdown and find out which type of email marketing wins!SOME EPISODE HIGHLIGHTS:(0:29) Grab our amazing resource Click Tricks totally for FREE!(3:23) What do we mean by B2B, B2b, and B2C?(6:50) The difference between B2B and B2C email marketing.(9:46) What about the different sales cycles between B2B and B2C?(12:13) Who is

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31:31

How To Create AWESOME Landing Pages For Lead Generation

The Email Marketing Show ·

2023/12/20

Ever come across the terms landing pages or squeeze pages? Interesting phrase, don't you think? So let's shed some light on this - what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn't go on there?Let's find out!SOME EPISODE HIGHLIGHTS:(0:23) Grab our amazing resource Click Tricks totally for FREE!(5:10) Do you really need a landing page to collect leads?(7:59) Why offer a lead magnet on your landing

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34:42

How Cheryl Increased Her Membership Conversion Rate...

The Email Marketing Show ·

2023/12/13

Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let's hear it from our client Cheryl Hatch from Preschool Plan It, who implemented only two of our email campaigns and increased her membership conversion rate by a whopping 84%!And there's a lot more to come for Cheryl.Want to get the full story?Let's go.SOME EPISODE HIGHLIGHTS:(0:22) Join our FREE Facebook group.(3:13) Who is

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