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PODCAST

Insider Interviews with E.B. Moss

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

business marketing

All Episodes

26:10

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

Insider Interviews with E.B. Moss ·

2021/01/28

Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that and other creative concepts and their business results. It starts, he suggests, with the mantra of the organization: People, Relationships and Results. (Note: You can also read a summary of

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29:27

Standing Up for Better Healthcare Marketing – with...

Insider Interviews with E.B. Moss ·

2021/01/07

Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak - at least while speaking with Yerganian: he actually banned the word "patients" when he was CMO at both Sutter Health and One Medical. He explained that the word comes from Latin for "'a place of suffering' and that should be a temporary state at best." Instead, he said, "We used the person's name, so it wasn't a dehumanizing experience to come into

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32:09

JibJab’s CEO on Strong Brands and Floppy Jaws

Insider Interviews with E.B. Moss ·

2020/12/17

For Episode 21 I spoke with someone who's been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab, which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in the sand; they’re the OG of digital branded content. It was born in 1999 to brothers Evan and Gregg Spiridellis, perhaps best recalled from their 2004 glory days of being featured on everything from The Tonight

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18:09

Best-of from Palmer, Keswin and Silver: Creating...

Insider Interviews with E.B. Moss ·

2020/11/26

Shelly Palmer: It was fascinating to me to see the speed with which people were willing to adopt bad lighting, accept it, bad camera, angles, bad makeup hair, bad, bad, bad, bad, bad. Everybody's fine with it. And I think it's fantastic because the most important thing is that we all get together. Erica Keswin: From a brand perspective, how are you going to be remembered during this time in terms of what you did, what you said, what you supported and how you brought your human to work? Claude

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38:03

IAB’s David Cohen with the Pulse of Digital Media &...

Insider Interviews with E.B. Moss ·

2020/10/22

When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the 14 year run of Randall Rothenberg. Pressure? Not to hear Cohen, who has helmed major agency divisions and had $20B in media spending under his purview during his days at MAGNA and

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39:30

VAB CEO Sean Cunningham on Why Video “Simply” Works

Insider Interviews with E.B. Moss ·

2020/10/08

Sean Cunningham is the son of a radio personality and the husband of grammarian. That may be why he expresses himself so fluidly and works hard to offer clear explanations about the video landscape at the same time. Those personal aspects combined with deep professional experience in the ad industry and as a strategic media advisor help him helm the VAB, the source for insights-driven research and thought leadership about premium video. As its president and CEO, Sean is laser-focused on maximizing

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34:10

Andrea Palmer of PHM on Marketing Healthcare – with...

Insider Interviews with E.B. Moss ·

2020/09/24

Andrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM's reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or stick to the healthcare marketing path. In Episode 18 of Insider Interviews, in which I perhaps sing again (umm, twice, I’m just sayin’) Palmer clearly

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34:12

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

Insider Interviews with E.B. Moss ·

2020/09/10

Marissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world's biggest crisis hit. That's not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, Cheetos, Tostitos, and dips, it was definitely not hyperbole. That was Marissa's new reality and she had to help smoothly and quickly do the equivalent of turning a battleship. But this

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31:28

Tom Webster with the Insider Scoop on Audio Research

Insider Interviews with E.B. Moss ·

2020/08/27

Tom Webster, SVP of Edison Research, describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel trap mind for the insights Edison regularly uncovers about all things audio, and he shared quite a few in our ad hoc but fascinating conversation for Insider

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35:40

Marketing NPR – The Insider Scoop from CMO Michael Smith

Insider Interviews with E.B. Moss ·

2020/08/13

Michael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during our pandemic. The parallel motivation was to amplify more multicultural voices and drive greater

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21:10

Podcast Prognostications At and Around RAIN’s Global...

Insider Interviews with E.B. Moss ·

2020/07/31

This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more formal discussion -- actually a few segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson -- and a few of their insights were captured

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29:54

Lawrence M. Kimmel: Direct (Marketing) from the Heart...

Insider Interviews with E.B. Moss ·

2020/07/16

How do you circulate a message that even the Pope shares -- and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to help them appeal more to the public? And, what does Larry think are standout marketing tactics these days? I asked Larry all of that - and he answered

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33:38

Lantigua-Williams with the Scoop on Launching a...

Insider Interviews with E.B. Moss ·

2020/07/02

Get the "insider scoop" on how to dive in to creating a place in the podcasting world. The talented Juleyka Lantigua-Williams, Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio, walked us through her anxiety through her achievements. While she's humble enough to just describe herself as someone who builds teams that create podcasts, those teams have turned out hit after hit in three short years. But Lantigua-Williams has the chops, from 20 years of

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37:05

Carl Fremont On Brand – and On Demand: Epi 11

Insider Interviews with E.B. Moss ·

2020/06/18

Back in January I had the good fortune to get seated next to someone I’ve long admired -- Carl Fremont -- on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped what we’d each just experienced, and then he was kind enough to share his own projections for the future of the media and advertising industry. I immediately understood why Quigley-Simpson had made Carl CEO just

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1:35

New Schedule for Insider Interviews Podcast!

Insider Interviews with E.B. Moss ·

2020/06/11

Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? It's sort of my personal passion project and it's called "It's Quite a Living", and it's with "my friends in high places". They're really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday. So I've decided to make "Insider Interviews" -- the B2B one speaking with those in media marketing and

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43:23

CMO Minjae Ormes with the Scoop on Making a Visible...

Insider Interviews with E.B. Moss ·

2020/06/04

My work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind. The crisis in America. I only had Tuesday available to record for this week, which was #BlackOutTuesday. And, on top of that, today - the Thursday I publish - is also the memorial for a martyr to racism,

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34:03

The Scoop from Sree on Good Talks, Listening and...

Insider Interviews with E.B. Moss ·

2020/05/28

As we crave connection during these isolating times, Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day. While almost 80 straight days in a row of recording his Global COVID-19 show drove his family to furlough him from his own home during livestreaming hours, this social and digital media expert, known by many as “@Sree”, has an expanded family of connections that faithfully gather round for a dose of positivity. And every Sunday, they tune-in

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38:14

The Scoop on the Reality of Comic Books – with Darren...

Insider Interviews with E.B. Moss ·

2020/05/21

The world of comic books and graphic novels is serious fun. Meaning, both serious and fun. From a serious shift in the revenue model as paper product has gone digital and the edutainment factor of non-fiction hand-drawn histories, to the wildly wicked fantasies spawned by Barbarella type heroines to fictionalized lives of heroes among us. Darren G. Davis, president of one of the leading producers of both the serious and the fun books, TidalWave Productions, made a spontaneous appearance for Episode

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37:33

The Scoop on Being Heart at Work – VaynerMedia’s...

Insider Interviews with E.B. Moss ·

2020/05/14

Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it aligns with love, soul, happiness...basically anything positive (unless tied to “attack”.) But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of VaynerMedia, a full service digital agency "built for the now." It’s a fairly unique title, but trust media trend-shaper Gary Vaynerchuk (AKA Gary Vee) to assign that

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35:48

Global Branding Meets Customer-Focused Creative –...

Insider Interviews with E.B. Moss ·

2020/05/06

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job is to ensure everyone knows the larger entity – created from the merger with EMC some three years ago -- is actually “Dell Technologies” and that it’s gone from primarily

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