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PODCAST

The $100 MBA Show

Business Republic

We"ve moved! Listen to new episodes on Apple Podcasts, Spotify, Stitcher or any podcast app. You can subscribe to and learn more about our podcast here: https://100mba.net/show/

business management & marketing

All Episodes

00:17:41

MBA2212 - How To Use Frustration To Overcome Fear +...

The $100 MBA Show ·

2022/12/29

http://100mba.net/show - Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry? Good. When it gets bad enough, you have one of the greatest advantages an entrepreneur can have: motivation that outranks your fear. Today, we discuss how to use a rock-bottom low point in your professional life as a launching pad for independence. Omar will share how all the success we’ve built with The $100 MBA and our software company started with a bad day — the day he was

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00:18:30

MBA2211 - Why So Many Struggle to Earn 10K a Month

The $100 MBA Show ·

2022/12/29

http://100mba.net/show - There’s a magic to the number 10,000. For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independence — you have it. So why is it so hard to get to? The journey to 10k is likely the steepest hill you’ll have to climb on the way to success. That hill tends to weed out most would-be entrepreneurs, leaving only the ones who can truly make it. Today, we’ll discuss the common challenges that end so many people’s dreams, and

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00:20:36

MBA2210 - Q&A Wednesday: I am burnt out but I can't...

The $100 MBA Show ·

2022/12/27

http://100mba.net/show - Every entrepreneur’s mantra should be this: “I can only do so much.” Starting and running a business is never easy — but there’s a line between “not easy” and detrimental to your health. Moreover, working too hard for too long is simply, objectively unsustainable. For anyone. It’s Q&A Wednesday, and we’ve got a listener who runs a business that’s doing ok, but only as long as the founder keeps the candle burning at both ends. The breaking point is on the horizon, but our

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00:17:52

MBA2209 - How to Know If You Were Slapped By Google

The $100 MBA Show ·

2022/12/26

http://100mba.net/show - Google is a fickle master. Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes. …and what appeases Google changes all the time. In its effort to bring people the best results (and keep up with SEO pros trying to game the system), Google makes regular adjustments to the algorithm that determines where your website shows

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00:17:26

MBA2208 - Must Read: On Writing Well by William Zinsser

The $100 MBA Show ·

2022/12/26

http://100mba.net/show - There’s writing, and then there’s writing well. Every form of communication in business requires a solid handle on the written word. From marketing and sales copy to public talks to pitches, if you can’t write it, you can’t share it. William Zinsser’s On Writing Well is different from our other recent Must-Read (Stephen King’s On Writing). It’s strictly about non-fiction! The strategies in this book are perfect for your blog, email campaigns, and everything else you’ll

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00:17:36

MBA2207 - How To Automate Getting Testimonials & Case...

The $100 MBA Show ·

2022/12/22

http://100mba.net/show - For a business, social proof is everything. There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great testimonial or case study is worth a thousand paid ads, conversion-wise. But of course, getting that social proof can be laborious, awkward, and time-consuming. …but it doesn’t have to be. Today, we share our system for getting loads of social proof the smart way: through automation. By setting up a simple system, you can

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00:18:24

MBA2206 - How Much You Should Spend on Your...

The $100 MBA Show ·

2022/12/22

http://100mba.net/show - What are your skills worth? To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless. Your knowledge and abilities are the foundation of your business — which means every dime you spend on learning more is an investment. Of course, that’s the simple answer. Here’s where it gets complex: what kinds of skills should you invest in? How much of your revenue is appropriate to part with? Should you develop your

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00:18:45

MBA2205 - Q&A Wednesday: Should I spend $4,000 on...

The $100 MBA Show ·

2022/12/19

http://100mba.net/show - Conferences can be worth their weight in gold. But how can you tell? It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it. Thing is, at this stage in the business, $4k is nothing to sneeze at, budget-wise. Is it a wise investment, or a reckless gamble? Today, Omar shares his personal

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00:18:09

MBA2204 - How Your Indecision Is Wasting Your Time &...

The $100 MBA Show ·

2022/12/19

http://100mba.net/show - At any stage of entrepreneurship, indecision can kill your business. Whether you’re just starting out, or making higher-stakes calls at an established company, not deciding something can be the worst decision possible. And consistently avoiding decisions is almost a guarantee of stagnation at best, and failure at worst. Fact is, in the long term “analysis paralysis” hurts businesses just as much as incorrect decisions do. Today, we discuss what’s really behind

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00:20:15

MBA2203 - Guest Teacher - John Murphy - How To Get...

The $100 MBA Show ·

2022/12/19

http://100mba.net/show - You can pay for ads. But organic traffic is (literally) priceless. The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with. All you have to do is offer genuinely good reasons to engage with your brand — and make sure Google sees what you’re doing. John Murphy realized that

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00:18:30

MBA2202 - How Much Money Should You Raise For Your...

The $100 MBA Show ·

2022/12/16

http://100mba.net/show - So you’re ready for outside investment. …or are you? The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some autonomy, and ask someone to risk their capital, you have to know exactly what your goals are — and what your business is realistically capable of. And of course, you need to know how much scratch you’re asking for. Today, we discuss the complex factors involved in making this calculation, and how to know if your startup is

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00:15:50

MBA2201 - How to Revive Your Newsletter

The $100 MBA Show ·

2022/12/14

http://100mba.net/show - If your email list is dead, your business may not be far behind. As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken engagement with your newsletter. So what can you do? How can you bring back a dormant newsletter? Today, we share exactly how. We’ve had our own newsletter-refreshes

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00:14:24

MBA2200 - Q&A Wednesday: Should I stop spending on...

The $100 MBA Show ·

2022/12/14

http://100mba.net/show - For many businesses, the year-end holiday season is a slow period. …but does that mean your business should slow (or stop) its marketing efforts? It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, and consumers might be less inclined to engage with any of the zillion holiday marketing messages headed their way. However, every slow period is

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00:17:18

MBA2199 - Are Facebook Groups Dead?

The $100 MBA Show ·

2022/12/12

http://100mba.net/show - What’s the marketing value of a Facebook group? With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story. There’s still a place for Facebook in your marketing, and Groups is probably it. Today, we discuss how Facebook’s struggles in some areas make Groups a uniquely valuable marketing (and even sales) channel. We’ll explain

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00:15:52

MBA2198 - Must Have: What Is OpenAI and How Can It...

The $100 MBA Show ·

2022/12/12

http://100mba.net/show - Some tools are so good, we can’t keep it to ourselves. They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s causing tsunami-sized waves across the Internet. It’s called OpenAI, specifically its GPT-3 writing platform. Content and copy written by a bot, you say? Sounds like a recipe for disaster…except it isn’t. The good folks at OpenAI have finally cracked a way for artificial intelligence to write coherent copy (and code). No, it can’t

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00:18:04

MBA2197 - 3 New Habits That Changed My Business in...

The $100 MBA Show ·

2022/12/08

http://100mba.net/show - What habits really make a difference? There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — so Omar’s sharing his. The habits we share today worked for Omar, and they might just work for you. By experimenting with a few ideas, Omar saw measurable change in the

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00:17:31

MBA2196 - The Key to Achieving Your Goals for 2023

The $100 MBA Show ·

2022/12/08

http://100mba.net/show - It’s that time of year! Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023. But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one thing — yes, one thing. Today, we share a single strategy that undeniably works, no matter what else you do. It’s a trick from the early days of Facebook, credited by many

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00:15:23

MBA2195 - Q&A Wednesday: How do I grow an email list...

The $100 MBA Show ·

2022/12/06

http://100mba.net/show - Email marketing still works better than almost anything else — but only if people get your emails. There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to sign up (and actually open your emails, too)? It’s Q&A Wednesday, and we’ve got a listener with an e-commerce store who wants to build a bigger, better email

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00:16:57

MBA2194 - How To Create a Hell Yeah Product

The $100 MBA Show ·

2022/12/06

http://100mba.net/show - We’ve all had that “Just take my money!” feeling about a product or service. It happens when what’s being offered is…perfect. Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product. So how do you come up with something like that? How can you get a “Hell Yeah” from the consumers in your market? Today, we explore what makes some

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00:16:11

MBA2193 - Must Read: Exactly How to Sell by Phil M....

The $100 MBA Show ·

2022/12/05

http://100mba.net/show - How hard is selling, anyway? No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power. And like any skill, you can learn it, practice it, improve it. Today, we review a sales strategy guide from one of our favorite authors on the topic, Phil M. Jones. Following up on his excellent Exactly What to Say, Jones’ Exactly How to Sell expands on and provides context for the first book. From prospecting to closing, this book

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