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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

35:59

Mastering Styled Shoots for Your Floral Business

The Floral CEO ·

2025/02/26

Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she’s used to get published, build industry relationships, and book more weddings.💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections

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15:09

How to Bounce Back After Losing a Client

The Floral CEO ·

2025/02/24

Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right?In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you’ve ever lost a bid, been ghosted by a client, or felt discouraged after a “no,” this episode is for you!💡 Rejection isn’t the end—it’s a redirection to

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26:24

6 Productivity Thieves Stealing Your Time & Energy

The Floral CEO ·

2025/02/19

Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just about doing more—it’s about doing the right things while eliminating what drains your time and energy.In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your wheels. If you’re serious about getting more done, making real progress in your business, and

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20:05

Thinking About Giving Up? How to Shift from Overwhelm...

The Floral CEO ·

2025/02/17

Are you feeling exhausted, stuck, or like your business just isn’t working? Have you thought about throwing in the towel because success feels out of reach? You’re not alone—but before you give up, let’s take a step back and audit what’s really happening.In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you’re struggling with low momentum, burnout, or questioning your path as a business owner, this conversation will help you redefine

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29:14

Self-Care for Florists: The 3 things You NEED to Thrive

The Floral CEO ·

2025/02/12

Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s time to talk about real self-care. And no, self-care isn’t selfish—it’s essential.In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you’re constantly giving to everyone else and leaving yourself

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18:56

🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth...

The Floral CEO ·

2025/02/10

Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level

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18:32

How to Fill Your Funnel & Get More Clients in 2025

The Floral CEO ·

2025/02/05

Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.You’ll learn how to position yourself in the industry, build relationships with planners and

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13:58

The Mindset Shift That Changed Everything: Why Your...

The Floral CEO ·

2025/02/03

Episode Summary:In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, life, and overall happiness: believing that success is inevitable.If you’ve ever doubted whether big things are possible for you, struggled with self-doubt, or felt stuck in hustle mode without seeing results, this episode is for you. Jen dives deep into how shifting your mindset—from hoping success happens to knowing it's inevitable—can

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37:41

Mastering the Art of Wedding Consultations: Convert...

The Floral CEO ·

2025/01/29

Episode Summary:In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework, from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream clients who trust your expertise (and are willing to pay for it!).Whether you're new to floristry

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11:29

Navigating Tariffs & Rising Costs: Strategies to...

The Floral CEO ·

2025/01/27

Episode Summary:In this week’s episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proactive strategies to navigate these challenges and ensure your floral business stays profitable and resilient. From sourcing smarter to revisiting your contracts, Jen offers actionable steps to help florists feel empowered rather than reactive in uncertain times.Key Takeaways:Shift Your Focus to Resilience and Opportunity:Use challenges like

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14:46

10 Ways to Glow Up Your Health, Business, and Self in...

The Floral CEO ·

2025/01/22

In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, and glow up in all areas of your life in 2025. These practical, actionable steps focus on aligning your personal and professional goals while creating a sustainable foundation for growth and success.Key Takeaways: The 11 Steps to Your 2025 Glow-UpHealth & WellnessPrioritize SleepEstablish a consistent bedtime routine to get 7-8 hours of

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21:10

10 Things I'm Leaving Behind in 2024 to Thrive in 2025

The Floral CEO ·

2025/01/20

In this inspiring episode of The Floral Hustle Podcast, Jen reflects on the lessons and habits she’s leaving behind in 2024 to make space for greater success and joy in 2025. She shares her journey of self-awareness, growth, and prioritization, offering actionable insights for florists and entrepreneurs to embrace positive change, set boundaries, and focus on what truly matters.Key Takeaways:Overcommitting and Overdelivering:Jen discusses the importance of setting boundaries and avoiding

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25:42

Auditing Your Circle of Influence

The Floral CEO ·

2025/01/15

00:00 Introduction to the Floral Hustle Podcast01:16 Auditing Your Circle of Influence02:53 Identifying Negative Influences04:34 Personal Experiences with Friendships09:53 Setting Boundaries with Family16:23 The Impact of Social Media20:17 Positive Influences and Masterminds23:00 Conclusion and Final Thoughts

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13:52

Showing Up on Social Media with Your Bright and...

The Floral CEO ·

2025/01/13

Episode Overview:In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and

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17:16

Three Ways to Charge for Delivery (And Why I Prefer...

The Floral CEO ·

2025/01/08

00:47 Situational Pricing for Deliveries01:51 Percentage-Based Delivery Fees03:59 Challenges with Percentage-Based Fees06:19 Flat Fee Delivery Pricing07:20 Covering Delivery Expenses14:22 Conclusion and Final Thoughts

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15:30

Set the Tone for 2025 with Your Word of the Year

The Floral CEO ·

2025/01/06

In this inspiring minisode, Jen explores the power of choosing a word of the year to guide your intentions and decisions in 2025. Sharing her personal journey of setting a word each year for the past five years, she reflects on how her word for 2024, fearless, shaped her bold decisions and helped her achieve remarkable milestones. Jen also reveals her word for 2025—alignment—and discusses how this simple yet impactful practice can help you stay focused, achieve your goals, and live a life

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48:46

Productivity Hacks to Crush Your Goals in 2025

The Floral CEO ·

2025/01/01

In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you’re a florist balancing family, business, and personal aspirations or just looking for ways to level up, Jen shares her favorite strategies for staying focused, prioritizing what matters, and letting go of what doesn’t. From setting bite-sized goals to leveraging tools like Trello, Jen outlines a roadmap to make 2025 your most productive year

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11:44

Stop Half-A*sing It: How to Achieve Real Results in...

The Floral CEO ·

2024/12/30

In this powerful minisode, Jen dives into the importance of putting in the right level of effort to achieve your goals. Inspired by a motivational reel from Matthew McConaughey, Jen discusses the dangers of half-assing your efforts and expecting full results. Whether it’s your health, your business, or personal growth, this episode serves as a wake-up call to audit your actions, align them with your aspirations, and create momentum to crush your goals.Key Takeaways:Effort vs. Results:You

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34:39

Reflecting on 2024: Wins, Lessons, and Big Goals for...

The Floral CEO ·

2024/12/25

Episode Overview:In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn’t, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepreneur, or creative professional, this episode will inspire you to take a reflective approach to

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17:10

Scaling Smart: Should You Expand Your Offerings in 2025?

The Floral CEO ·

2024/12/23

In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it’s tempting to say yes to everything. But what’s the best strategy for long-term success? Jen shares her advice on mastering one area of your business before expanding, experimenting with new streams, and ensuring alignment with

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312 results

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