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PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:20:17

LG Ad Solutions CMO Tony Marlow on the evolving...

The Big Impression ·

2023/10/18

Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.

en

00:19:34

Kendra Scott CMO Michelle Peterson on connecting with...

The Big Impression ·

2023/10/11

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.

en

00:22:14

Lenovo CMO Emily Ketchen on delivering tech with...

The Big Impression ·

2023/10/04

Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.

en

00:19:05

VaynerX CMO Andrea Sullivan on moving at the speed of...

The Big Impression ·

2023/09/27

VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.

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00:18:29

Publicis Health Media President Andrea Palmer on...

The Big Impression ·

2023/08/23

Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.

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00:18:20

The Weather Company CMO Randi Stipes on using data to...

The Big Impression ·

2023/08/16

Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.

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00:21:34

PepsiCo SVP Shyam Venugopal on the importance of...

The Big Impression ·

2023/08/09

PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next.

en

00:15:29

SiriusXM’s Suzi Watford on growing a subscriber base...

The Big Impression ·

2023/08/02

SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical.

en

00:20:02

AMC's Kim Granito on how its genre fandoms, from "The...

The Big Impression ·

2023/07/26

AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”

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00:15:53

Expedia’s Rory Paterson on the value of destination...

The Big Impression ·

2023/07/19

Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.

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00:18:50

Cadillac’s Melissa Grady Dias on the drive to become...

The Big Impression ·

2023/07/12

Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.

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00:20:50

Snap’s Doug Frisbee on staying at the forefront of AR

The Big Impression ·

2023/07/05

Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever.

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00:20:21

Time Out’s Stacy Bettman on giving readers access to...

The Big Impression ·

2023/06/28

Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.

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00:19:42

Paramount+’s Domenic DiMeglio on pioneering the FAST...

The Big Impression ·

2023/06/21

We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year.

en

00:20:22

Klarna’s David Sandström on disrupting “one of the...

The Big Impression ·

2023/06/14

Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg.

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00:19:16

Canva’s Zach Kitschke on harnessing AI to advance...

The Big Impression ·

2023/06/07

Canva’s CMO Zach Kitschke joins The Current Podcast to share how the brand is innovating with AI, its journey to becoming a global giant, and why design literacy is increasingly important.

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00:25:19

Gymshark’s Noel Mack on achieving virality with a...

The Big Impression ·

2023/05/31

Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand.

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00:24:08

Uber’s Lee Walsh on leaning into local experiences

The Big Impression ·

2023/05/24

Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe.

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00:23:26

Pereira O’Dell’s Robert Lambrechts on the importance...

The Big Impression ·

2023/05/17

Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world.

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00:20:38

Brilliant Earth’s Lisa Perlmutter on resonating with...

The Big Impression ·

2023/05/10

Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.

en

136 results

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