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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

35:37

Episode 253: Bookstore Solidarity Project: Alibi...

A People"s Guide to Publishing ·

2024/03/14

Nestled deep in the heart between San Francisco and Sacramento lives the Alibi Bookshop! This week, in the latest of "What makes all of these cool indie bookstores tick?" we present to you, their proprietor, Karen, to unpack what publishers could do better to interface with stores like hers and the funniest things that happen when you bring back the 90s.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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12:58

Episode 252: How does a book publisher deal with...

A People"s Guide to Publishing ·

2024/03/07

Not everything that you do will be a great success. It's a matter of how we navigate these less-than-graceful moments that determine our ability to respond and move on with being reactive. This week on the pod, E&J walk through some of their own failures and how they could have handled them better as well as what they handled well. You are forever judged by the last thing that you've done, so make it count! ************Thank you for watching the People's Guide to Publishing vlogcast

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77:41

Episode 251: Why Does Publishing Create So Much Waste...

A People"s Guide to Publishing ·

2024/02/29

Largely due to consumer preference and obstinate legacy behaviors, the world of book publishing still operates on the same model from the 1800s. Mass production creates overprinting, and the ship and return model creates damaged books that don't have anywhere to go. This week, we take a look at how that happened and what publishers can do about it!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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47:31

Episode 250: Joe Biel awarded PubWest Innovator 2024...

A People"s Guide to Publishing ·

2024/02/22

In February 2024, in Maricopa, AZ, IBPA's CEO Andrea Fleck-Nisbet awarded the PubWest Innovator Award to Microcosm Publishing Founder and CEO Joe Biel for "Reimagining what publishing can or should be” and “Exceptional efforts to develop new skills that expand publishing into the future.” Here is Fleck-Nisbet's speech and Biel's Q&A period from the awards ceremony.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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37:49

Episode 249: Bookstore Solidarity! Josh Christie of...

A People"s Guide to Publishing ·

2024/02/15

Print: A Bookstore has been a triumphant, bright light in envisioning what a bookstore could be. Both as a brick and mortar that is a champion for information and reading, but also holding up its staff and creating entertaining skit videos with its staff! This week on the pod, we feature co-owner Josh Christie about the store in our ongoing Bookstore Solidarity project! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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9:57

Episode 248: Which Publishers Grew 12% Over The Past...

A People"s Guide to Publishing ·

2024/02/08

The pandemic was an unexpectedly magical time for the publishing industry. Sales went up when they were expected to go down. Printing slowed to a crawl due to the paper shortage. But four years later, we have some clear, emergent publishers who seemed to have permanently claimed an additional piece of the market share. This week we take a closer look at them!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:03

Episode 246: What is ONIX and do small publishers...

A People"s Guide to Publishing ·

2024/02/01

How does the entire world get information about what you are publishing? It's from a feed called ONIX, that propagates every detail about your titles. This week on the pod, we take a deep dive into ONIX and its role for small publishers.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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50:11

Episode 247: How Should Publishers Create Budgets and...

A People"s Guide to Publishing ·

2024/01/25

Many publishers find money to be very unpredictable and scary. So this week we take a look at how to create budgets and predict cash flow as well as how to plan a financial future. It's not as difficult as it seems!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel:

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40:36

Episode 245: Can Book Publishers Vertically...

A People"s Guide to Publishing ·

2024/01/19

So much of book publishing is about distributing tasks, so how can publishers take more of these operational aspects in-house? This week on the pod, guest Anthony Goff, President of Blackstone Publishing, walks us through many of their aspects that are vertically integrated, from recording studios to rights sales to printing and distribution—to performing these services for other publishers.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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12:16

Episode 244: 2023: A Publishing Year in Review

A People"s Guide to Publishing ·

2024/01/11

What was 2023 like for publishing books? This week on the pod, we review what happened, how our plans shook out, what aspects threw wrenches into our plans, and what worked out magnificently. Also, we sold and shipped many, many tons of books!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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10:40

Episode 243: What Did We Learn at Frankfurt Book Fair?

A People"s Guide to Publishing ·

2024/01/04

Frankfurt Book Fair is now the world's largest publishing industry show. It's open to the public, but it's primarily for industry veterans to pen big business deals. It's largely to sell foreign rights translations of your books (or buy the same!). And we did! Check out our report from what happened there in 2023 and how it might be useful for you!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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9:06

Episode 242: How Should Book Publishers Talk About...

A People"s Guide to Publishing ·

2023/12/28

We live in an era where Hershey posts perspectives on trans rights and Heinz offers opinions on foreign wars. Naturally, book publishers feel pressure to talk about what's going on in the world around them. This week on the pod we look at best practices for expressing yourself. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More

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9:31

Episode 241: How did we become the distributor for...

A People"s Guide to Publishing ·

2023/12/14

Popular author Lydia Davis decided that she no longer wanted her books sold on Amazon. So she tasked her agent with finding a publisher who could do this for her. Everyone said that it was impossible. But through a unique partnership between Microcosm and Bookshop.org, we found a way. And it wasn't even hard. This is how it turned out. Over 10,000 books sold in the first month and growing! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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53:51

Episode 240: How does design build community...

A People"s Guide to Publishing ·

2023/12/07

The Shop at MATTER has been an innovative bookseller and design studio for decades. For our featured bookseller of the month we invite Rick Griffith to discuss the intersection of revolutionary bookselling and radical design.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by

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9:18

Episode 239: What is a Sales Conference?

A People"s Guide to Publishing ·

2023/11/30

In several previous episodes, we've made reference to presenting your books at a "sales conference." It's a fundamentally misleading event, since you aren't actually presenting to buyers. So this week, on the pod, we answer the reader question "What is a sales conference?"************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm:

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59:07

Episode 238: How Should Publishers Handle Submissions?

A People"s Guide to Publishing ·

2023/11/23

How do authors find a publisher? (or how can publishers find them?) How do publishers choose which books to acquire? What does the development and contract negotiation process look like? How can the publishing process be re-shaped to be more inclusive for diversity, equity, and inclusion? What are the best practices? Why do they work? ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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13:53

Episode 237: What are the jobs of a publisher?

A People"s Guide to Publishing ·

2023/11/16

When we tell strangers what we do, they either bemoan the death of the publishing industry or assume that we sit around and read books all day. So this week on the pod, we take a look at what a publisher actually does and the outcome of all of this work! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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8:12

Episode 236: How Do I Know if My Book is "Good?"

A People"s Guide to Publishing ·

2023/11/09

Taste is subjective and arbitrary, but still, everyone carries a certain amount of imposter syndrome, wondering if their book if any good. So this week on the pod, we take a look at what makes a book good, successful, and resonating with readers!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by

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7:03

Episode 235: Who is the book's client?

A People"s Guide to Publishing ·

2023/11/02

When you are working on someone else's book, there is frequent confusion about who has the final say. Many people consider the author to be the final authority on decisions. Others look to major account buyers who essentially gatekeep the book within the industry. Yet others would look to readers themselves. This week on the pod, Joe and Elly discuss these issues and how to navigate conflict when developing a book or differences of opinion emerge!************Get the book:

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7:24

Episode 234: How do you make a book's sales last...

A People"s Guide to Publishing ·

2023/10/26

In traditional publishing, sales are thought of as a steep upward curve, a peak, falling action, and a steady plateau, moving slowly downward towards the book's "resolution" and "conclusion." Jokes aside, this week Joe and Elly talk about how you can break this cycle and make book sales last forever. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook:

en-us

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