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PODCAST

The CEO Project Podcast

Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.

business careers

All Episodes

29:20

Building Charity into Your Business

The CEO Project Podcast ·

2024/05/18

In this episode of "The Lazy CEO Podcast," host Jim Schleckser discusses the integration of purpose into businesses. Jim shares his perspective that businesses shouldn't abandon their platforms once they've established success but should instead use them to make positive contributions. He references his midlife insights from the book "Halftime," which suggests a shift from success to significance in life's second half, a concept Jim feels could be initiated much earlier in a business lifecycle.

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28:01

The Lazy CEO Podcast - Discover the Power of Delegation

The CEO Project Podcast ·

2024/05/11

In this episode of "The Lazy CEO Podcast," host Jim Schleckser delves into the critical topic of delegation within the context of executive leadership. He emphasizes the importance of mastering the basics to excel in any field, comparing it to essential skills in sports like soccer. Jim’s main focus is on how CEOs can effectively delegate tasks to manage their time efficiently and avoid overworking, aligning with the podcast's theme of promoting a 'lazy,' yet highly effective CEO lifestyle. Jim

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32:29

Take Your Brand to New Heights with Strategic Marketing

The CEO Project Podcast ·

2024/05/04

In this episode of "The Lazy CEO Podcast," host Jim Schleckser interviews Nancie Ruder, an accomplished marketing strategist with over 25 years of experience working with major brands like Georgetown University, Nike, and Samsung. Nancie shares insights on the complexities of marketing, explaining it as both an art and a science that requires deep understanding and strategic implementation. Nancie discusses her background, including starting her career in a large ad agency, and her move to

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32:36

Strategic Planning and Execution

The CEO Project Podcast ·

2024/04/28

In this episode of "The Lazy CEO Podcast," host Jim Schleckser explores the complex and often misunderstood world of strategic thinking and execution. He begins by highlighting the sobering statistic that over 50% of strategies fail due to poor execution or deployment. Schleckser emphasizes that strategic planning and execution should not be viewed as separate processes but as a unified one, drawing on insights from thinker Henry Mintzberg. Schleckser argues for the effectiveness of small,

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34:45

Communication Styles and Overcoming the Fear of...

The CEO Project Podcast ·

2024/04/21

In this episode of "The Lazy CEO Podcast," host Jim Schleckser speaks with Allison Shapira, a former opera singer who now specializes in improving communication styles, particularly public speaking. Though not the founder, she has been involved with the nonprofit Vital Voices Global Partnership. The podcast delves into the universal fear of public speaking, its evolutionary roots, and how public speaking is an opportunity for collaborative leadership. Shapira emphasizes the importance of

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37:55

Expert Crisis Leadership Strategies

The CEO Project Podcast ·

2024/04/14

In this episode of The Lazy CEO Podcast, host Jim Schleckser introduces Eric McNulty, an expert on leadership in crisis situations. McNulty, who is the Associate Director of the National Preparedness Leadership Initiative at Harvard University, discusses the importance of understanding energy systems in the workplace and how decisions impact both employees and the broader environment. He emphasizes the power of empowering every level of an organization to create meaningful work experiences.

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32:51

How to Hire and Work with a Fractional CXO

The CEO Project Podcast ·

2024/04/06

The podcast episode features an interview with Bill Simmons, the founder of Thrive Business Operations, discussing fractional CXO roles. The host introduces the concept of fractional CXOs, such as CFOs, CMOs, and Chief Revenue Officers, which are hired for specific needs or to fill critical positions temporarily. Bill Simmons explains how his company provides operational support for businesses through fractional CXOs, helping them navigate challenges and improve operational excellence. They discuss

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35:57

Maximizing Leadership By Understanding The Power of...

The CEO Project Podcast ·

2024/03/30

In this episode of The Lazy CEO Podcast, host Jim Schleckser interviews Doug Conant, a seasoned leader with over 40 years of experience, including roles such as Former CEO of Campbell’s Soup, on the Power of People in Achieving Results. Conant shares insights on leadership and teamwork in large organizations. He emphasizes the importance of recognizing the power of the organization over individual contributions and discusses the pivotal role of community and engagement in achieving productivity

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41:37

Tips To Help You Master Difficult Conversations

The CEO Project Podcast ·

2024/03/23

In this podcast episode, host Jim Schleckser speaks with guest, Sheila Heen, who is an expert in difficult conversations and feedback. Heen co-founded the Triad Consulting Group and has extensive experience in negotiation, including at Harvard Law School. She discusses her journey into this field and the importance of understanding emotions in communication. Heen emphasizes the need to go beyond surface conversations and delve into the underlying thoughts and feelings in difficult interactions

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32:53

Connecting With Your Audience Through Podcasting

The CEO Project Podcast ·

2024/03/08

This podcast features Jim Schleckser, host of The Lazy CEO Podcast, introducing Nicole Grinnel, founder of Mic'd Up Booking and Boseman Solutions, as a guest. Nicole shares her journey into podcasting, starting eight years ago, and discusses how podcasting can benefit various types of businesses. She explains Mic'd Up Booking's services, including assisting with hosting and guest appearances on podcasts, and highlights the importance of targeting the right audience for maximum impact. Nicole

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33:59

Recruiting, Attracting Talent, and Leadership...

The CEO Project Podcast ·

2024/03/03

In this episode of The Lazy CEO Podcast, host Jim Schleckser welcomes Julian, an expert in recruiting and leadership development, to discuss the challenges and strategies for attracting top talent to organizations. Julian, a former head of recruiting at Bottle Rocket and a key leader at Reach Global, shares his insights based on over 15 years of experience in the field. The conversation begins with discussing the ongoing "war for talent" and the evolving recruiting landscape in today's market

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38:14

Happiness in the Workplace

The CEO Project Podcast ·

2024/02/23

In this episode of The Lazy CEO Podcast, host Jim Schleckser introduces Valerie Alexander, an expert on happiness and inclusion in the workplace. Valerie is known for her TED Talk on unconscious bias and her work as a screenwriter for Christmas movies on the Hallmark Channel. The conversation focuses on happiness in the workplace, with Valerie highlighting the importance of employee satisfaction for retention and recruitment. She emphasizes the need for employees to feel a sense of accomplishment,

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34:40

The Inside Out Mental Game of the CEO

The CEO Project Podcast ·

2024/02/11

In this episode of The Lazy CEO Podcast, host Jim Schleckser welcomes Julian Harris, founder of Julian Harris Services and a former commercial lawyer. Julian shares insights from his experience working with various brands, including Manchester United and Twinings. While their initial plan was to discuss soccer, they delve into the Inside Out conceptual model, focusing on the importance of internal awareness in shaping external reality. Julian emphasizes the role of constant mental chatter in

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33:43

Entrepreneurship is an Endurance Sport

The CEO Project Podcast ·

2024/01/29

In this episode of The Lazy CEO Podcast, host Jim Schleckser interviews Steven Pivnik, former member of The CEO Project and founder of Binary Tree, a successful company he built over 26 years. Steven, also an elite endurance athlete, draws parallels between entrepreneurship and endurance sports, particularly Ironman competitions. He shares how he transitioned from consulting to developing migration products for email systems, which became a multimillion-dollar line of business. Steven emphasizes

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36:00

Business Transitions and Liquidity Events

The CEO Project Podcast ·

2024/01/21

In this episode of The Lazy CEO Podcast, host Jim Schleckser discusses the topic of liquidity events and business transitions with expert Laurie Barkman from the Business Transition Sherpa. Laurie shares her personal experience going through an M&A process as a CEO and highlights the challenges, emotions, and decision-making involved in such transitions. Laurie emphasizes the importance of getting good advice during a business transition, considering it as potentially the largest financial

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35:39

Preparing For An IPO As An Exit Strategy

The CEO Project Podcast ·

2024/01/14

The Lazy CEO Podcast featured Jim Schleckser, the host and founder of the CEO Project, in a conversation with Peter Goldstein from Exchange Listing. They discussed the process of going public, specifically focusing on Initial Public Offerings (IPOs). Peter, with 35 years of entrepreneurial experience, highlighted the accessibility of IPOs for small and medium-sized companies, dispelling the myth that only unicorns can list on major exchanges. They delved into the advantages of going public, such

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37:58

The 4 Ps of Sales Performance

The CEO Project Podcast ·

2024/01/06

In this episode of the Lazy CEO podcast, host Jim Schleckser interviews Bill Bell, a partner at the CEO Project and an expert in sales, sales processes, and measurement. They discuss the challenges CEOs face in generating enough sales and the complexities of solving this problem. Bill shares his background, highlighting his experience as a vice president of sales for 15-20 years before moving into the CEO position. He emphasizes the importance of not giving up responsibility for sales, as growing

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28:37

The Power of Being an Influencer

The CEO Project Podcast ·

2023/12/17

In this episode of "The Lazy CEO Podcast," host Jim Schleckser interviews a special guest, the CEO of Glow Tanning Center, who is known for his success in the tanning industry and his viral video that mentioned Schleckser. The CEO shares insights into his business philosophy and the influence he has built. Here's a summary of the key points discussed: 1. Introduction to Glow Tanning Center: Glow Tanning Center is a National Sun Spa franchise with over 75 locations in 13 states. The

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37:04

Building Your Brand Around Talent

The CEO Project Podcast ·

2023/12/10

The Lazy CEO Podcast features host Jim Schleckser, founder of the CEO Project, discussing crucial topics for leaders, especially CEOs, in a challenging employment market. The focus is on attracting and retaining top talent, often referred to as A players, who can contribute significantly to a company's success. In this episode, Jim interviews Matt Walsh, the CEO and founder of Blue Signal Search, a recruiting firm in Phoenix, Arizona. They delve into the current state of the employment market,

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33:28

Harnessing The Benefits of Travel for CEOs and Founders

The CEO Project Podcast ·

2023/12/03

In this episode of the Lazy CEO Podcast, host Jim Schleckser welcomes a guest from Freedom Travel Systems to discuss strategies for gaining access to lounges, first-class treatment, and VIP travel experiences without breaking the bank. The conversation kicks off with a discussion on the challenges of modern travel, citing changes in airline cost structures, loyalty programs, and the impact of the COVID-19 pandemic. Eli emphasizes the need for travelers to adapt and find effective ways to enhance

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