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PODCAST

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

arts design

All Episodes

01:10:22

Logo Sketches Made By James - An interview with James...

The Logo Geek Podcast ·

2020/05/10

If you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.Resources MentionedMade by

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00:40:31

How to Register a Trademark - An Interview with...

The Logo Geek Podcast ·

2020/05/03

If you’re designing logos, you meed to be aware that we live in a world where business names and logos are registered, owned and legally protected by individuals and businesses.Ignoring trademark law could mean you end up unintentionally designing a logo that breaches an already established trademark, and your client could get in some serious legal trouble. So the more you about the topic, the better.To learn how to register a business name and logo, Ian interviews Marcella Dominguez, a trademark

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01:02:42

How Can a Logo Cost $250,000? An interview with...

The Logo Geek Podcast ·

2020/04/27

Designers know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo?To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a

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00:40:57

Can You Design the Worst Logo? - An interview with...

The Logo Geek Podcast ·

2020/04/20

We all know what a bad logo looks like, but could you design the worst logo?The team from the design Agency Fuzzco have created a contest encouraging you to undertake that challenge, with the chance for your worst work to be judged by some big name designers including Michael Bierut, Jessica Hische and Armin Vit. To learn more about the project Ian interviews Helen Rice and Colin Pinegar from Fuzzco, a Creative Agency in Charleston, Seattle and New York. Show notes and episode

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00:41:37

Creating Stylescapes & Proposals - An interview with...

The Logo Geek Podcast ·

2020/04/12

Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out? One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work. In

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01:07:47

Becoming a Premier League Designer - An interview...

The Logo Geek Podcast ·

2020/04/05

With a love of football, Mark Hirons dreamed to one day work as a graphic designer for an international football club. This year, at the age of only 22, his dream has come true, becoming an in-house designer for a Premier League football club. But how did Mark make this happen? On this weeks podcast Ian interviews Mark to discuss the events that lead up to this moment, with actionable advice for anyone also wanting to make their dreams come true. Mark is also host of the Creative Waffle Podcast,

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01:13:04

Be An Expert, Not An Order Taker - An interview with...

The Logo Geek Podcast ·

2020/03/29

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that? On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution. In this

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00:34:09

8 Characteristics of Successful Logos

The Logo Geek Podcast ·

2020/03/21

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share. https://logogeek.uk/logo-design/8-traits-successful-logos/ Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring this

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01:08:34

What it takes to be a Brand Strategist - An interview...

The Logo Geek Podcast ·

2020/03/15

Brand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable? On this weeks episode, Ian interviews Stephen Houraghan to answer these questions

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01:03:38

How to Scale Your Design Business - An interview with...

The Logo Geek Podcast ·

2020/03/08

Most designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client. For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems

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01:10:12

Pivoting from Brand Designer to Visual Storyteller -...

The Logo Geek Podcast ·

2020/03/01

As designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition? On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to

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00:47:01

How Brands Shift to Stay Relevant - An interview with...

The Logo Geek Podcast ·

2020/02/23

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world. But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find

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01:04:12

Being a More Confident Designer - An interview with...

The Logo Geek Podcast ·

2020/02/16

What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence. In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level. Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/ Books & Resources Mentioned Pixels

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01:05:53

Calligraphy, Lettering & Growing with Instagram - An...

The Logo Geek Podcast ·

2020/02/09

Ian Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients. In this episode we discover how Ian got into calligraphy and hand

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01:10:32

Designing Logos for Music & More - An interview with...

The Logo Geek Podcast ·

2020/02/02

Paul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like? In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork. Paul Nicholson is a London-based creative

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00:23:53

How to Ask for Logo Design Feedback

The Logo Geek Podcast ·

2020/01/26

As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work. But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve

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01:05:08

A Life of Logos & Design - An Interview with Gerard...

The Logo Geek Podcast ·

2020/01/19

Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more. He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine

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01:04:30

Getting your first design job - An interview with Ram...

The Logo Geek Podcast ·

2020/01/12

When you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you feeling low, and wondering if you’ll ever make it in the industry. But you’re not alone, and this weeks episode is designed to give you some much needed motivation. Ian Paget interviews Ram Castillo who shares some honest truths about the industry and advice for getting your first design job. We also discuss the

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00:58:12

Developing a Belief System for Brands - An interview...

The Logo Geek Podcast ·

2020/01/05

According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that? In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system. Show notes and interview transcription can be found

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00:34:10

Logo Geeks 2019 Summary + Plans for 2020

The Logo Geek Podcast ·

2019/12/30

In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond. Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

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158 results

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