x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

arts design

All Episodes

01:03:49

Customer & UX Research in Branding - An interview...

The Logo Geek Podcast ·

2020/06/07

How can you properly understand the audience you plan to target? How can you make sure the logo designs you create will attract the right person? How can you know if the identity you create will actually perform? The only way to know for sure is to use customer and UX research.To learn more, Ian interviews Michele Ronsen, the founder of Curiosity Tank, an agency who specialises in design and user research.In this episode we take a deep dive into User Research, to understand how it can be applied

en-gb

01:00:33

Don't Let Fear Run Your Design Career - with James...

The Logo Geek Podcast ·

2020/05/31

Fear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the

en-gb

01:03:16

Using Semiotics in Logo Design with Dr Rachel Lawes

The Logo Geek Podcast ·

2020/05/24

The world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand

en-gb

00:59:43

Creating Your Own Opportunities - An interview with...

The Logo Geek Podcast ·

2020/05/17

If you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.As an example, if you want to work on a specific style of work, or in a different speciality such as pattern design, you’re much more likely to attract that type of work if people can see your capabilities. It’s those who take action, and create the work they want to attract that become successful.Meg Lewis is a great example of someone who takes action. She works

en-gb

01:10:22

Logo Sketches Made By James - An interview with James...

The Logo Geek Podcast ·

2020/05/10

If you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.Resources MentionedMade by

en-gb

00:40:31

How to Register a Trademark - An Interview with...

The Logo Geek Podcast ·

2020/05/03

If you’re designing logos, you meed to be aware that we live in a world where business names and logos are registered, owned and legally protected by individuals and businesses.Ignoring trademark law could mean you end up unintentionally designing a logo that breaches an already established trademark, and your client could get in some serious legal trouble. So the more you about the topic, the better.To learn how to register a business name and logo, Ian interviews Marcella Dominguez, a trademark

en-gb

01:02:42

How Can a Logo Cost $250,000? An interview with...

The Logo Geek Podcast ·

2020/04/27

Designers know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo?To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a

en-gb

00:40:57

Can You Design the Worst Logo? - An interview with...

The Logo Geek Podcast ·

2020/04/20

We all know what a bad logo looks like, but could you design the worst logo?The team from the design Agency Fuzzco have created a contest encouraging you to undertake that challenge, with the chance for your worst work to be judged by some big name designers including Michael Bierut, Jessica Hische and Armin Vit. To learn more about the project Ian interviews Helen Rice and Colin Pinegar from Fuzzco, a Creative Agency in Charleston, Seattle and New York. Show notes and episode

en-gb

00:41:37

Creating Stylescapes & Proposals - An interview with...

The Logo Geek Podcast ·

2020/04/12

Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out? One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work. In

en-gb

01:07:47

Becoming a Premier League Designer - An interview...

The Logo Geek Podcast ·

2020/04/05

With a love of football, Mark Hirons dreamed to one day work as a graphic designer for an international football club. This year, at the age of only 22, his dream has come true, becoming an in-house designer for a Premier League football club. But how did Mark make this happen? On this weeks podcast Ian interviews Mark to discuss the events that lead up to this moment, with actionable advice for anyone also wanting to make their dreams come true. Mark is also host of the Creative Waffle Podcast,

en-gb

01:13:04

Be An Expert, Not An Order Taker - An interview with...

The Logo Geek Podcast ·

2020/03/29

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that? On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution. In this

en-gb

00:34:09

8 Characteristics of Successful Logos

The Logo Geek Podcast ·

2020/03/21

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share. https://logogeek.uk/logo-design/8-traits-successful-logos/ Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring this

en-gb

01:08:34

What it takes to be a Brand Strategist - An interview...

The Logo Geek Podcast ·

2020/03/15

Brand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable? On this weeks episode, Ian interviews Stephen Houraghan to answer these questions

en-gb

01:03:38

How to Scale Your Design Business - An interview with...

The Logo Geek Podcast ·

2020/03/08

Most designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client. For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems

en-gb

01:10:12

Pivoting from Brand Designer to Visual Storyteller -...

The Logo Geek Podcast ·

2020/03/01

As designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition? On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to

en-gb

00:47:01

How Brands Shift to Stay Relevant - An interview with...

The Logo Geek Podcast ·

2020/02/23

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world. But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find

en-gb

01:04:12

Being a More Confident Designer - An interview with...

The Logo Geek Podcast ·

2020/02/16

What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence. In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level. Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/ Books & Resources Mentioned Pixels

en-gb

01:05:53

Calligraphy, Lettering & Growing with Instagram - An...

The Logo Geek Podcast ·

2020/02/09

Ian Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients. In this episode we discover how Ian got into calligraphy and hand

en-gb

01:10:32

Designing Logos for Music & More - An interview with...

The Logo Geek Podcast ·

2020/02/02

Paul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like? In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork. Paul Nicholson is a London-based creative

en-gb

00:23:53

How to Ask for Logo Design Feedback

The Logo Geek Podcast ·

2020/01/26

As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work. But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve

en-gb

162 results

Similar Podcasts

Start The Breakthrough Full Audiobook Now, Thriller Fans!

thebookvoice.com

Get Hooked On The Life-Enhancing Full Audiobook Experience!

thebookvoice.com

西四五条

主播郑捕头

Podcast Patapoe

0d0a

On Mic Podcast

Jordan Rich