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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

69:00

The Indexing Issues are an Open Metaphor Edition

Webcology ·

2024/02/01

Google's reporting major indexing issues and that seemed like the most appropriate metaphor for this week's show. WTF is going on with Google? The SERPs are weird, the future direction of the company is uncertain, it is sending seemingly strange new messages in Search Console, and sometimes its spokespeople say outright contradictory things. To make it more interesting, Google's recent weirdness is only one of many waves in what was an unexpectedly turbulent close to the opening month of

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70:24

The Audience is the Key Edition

Webcology ·

2024/01/25

Tom Rusling from Audience Key drops in to talk about the myriad of ways Audience Key makes content creation and performance tracking easy, at least, that's what he came to talk about. This was a fun interview covering a lot of thoughts about the emerging content economy, how to build tools that meet SEO needs, and how AI is doing all the stuff AI is doing. We also talk about a massive data breach that compromised over 26 billion personal records, yet another congressional look at the behavior of

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64:28

The too big to FAil, too important to flAil edition

Webcology ·

2024/01/18

Three weeks into the New Year and Google has been mostly quiet, with the exception of the hounded and outraged who lost in the most recent updates which may well have been upgrades. Google has undergone several fundamental changes in the past year, the greatest of which are affected by AI. Today we talk about those changes in Google search itself and in the business of being Google. Is Google getting worse? It depends. On one hand, a recent German study suggests it might be, while on the other

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64:00

The Technologies Shape Experience Edition

Webcology ·

2024/01/04

Another week, another article explaining how SEO has shaped the Web was written by someone who doesn't appear to understand how SEO shaped the Web. The week hosts Jim Hedger and Kristine Schachinger talk about a piece that appears in The Verge that almost but not quite gets it and then proceeds to share numerous SEO myths and misunderstandings. We also talk about Google's SGE product carousel, more ways to use schema, and new Google changes coming to deal with spam, and hopefully, we dispel

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67:19

An Expert Experts Panel Edition - Looking into 2024

Webcology ·

2023/12/28

We round up 2023 and look forward to 2024 with what is arguably the most experienced panel in SEO podcasting. Joining Webcology hosts Jim Hedger and Kristine Schachinger are Ryan Jones - SVP of SEO Razorfish, Topher Kohan - Director of SEO for CBS Sports Paramount Global, Carolyn Shelby - Principle SEO at YoastSEO and Newfold Digital, Doc Sheldon - CEO of Web Narwhal, Grant Simmons - Director of SEO at Clickfluent, and Steve Wiideman - CEO of Wiideman Consulting. Everyone in the panel has at least a

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68:13

The SGE Experience Episode with Gavin Klondike

Webcology ·

2023/12/21

Gavin Klondike joined Jim Hedger and Kristine Schachinger to talk about Google's intentions with the SGE moving past the end of the year. Gavin helped explain AI and LLMs earlier this year in our ELI5 episode. This is a fun deep dive into how Google might generate and present SGE results and another good explanation of Googlie AI.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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57:08

The Finally Getting Over It Edition

Webcology ·

2023/12/14

Both Jim Hedger and Kristine Schachinger have coped with the chaos of personal loss in the last month while talking about months of chaos at Google search. Jim talks about the loss of his father-in-law while Kristine copes with having to leave a condo she's loved living in for nearly 20 years. Meanwhile, over at Google, goalposts got moved to define Parasite SEO, some Gemini videos appear to be far out of a credible viewport, Search Engine Land celebrates its 17th birthday, and AI growth

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63:40

The CShels Yoast AI Edition with Carolyn Shelby

Webcology ·

2023/11/30

YoastSEO has a holiday present ready for its Pro users, especially those who use WooCommerce. YoastSEO's Principle SEO Carolyn Shelby joins Jim Hedger and Kristine Schachinger to talk about the new AI feature in this the 24th version of the Yoast SEO tool. Carolyn is one of the longest serving SEOs in the business. Her career, which started in 1995, spans the entire history of digital marketing. She brings nearly three decades of experience to an experience of a lifetime, making what is arguably

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71:30

The November 16th is Groundhog Day Edition

Webcology ·

2023/11/16

Truckin' through Groundhog Day of November 16th and talking Wikimedia too... "Six weeks until Christmas and all through the Web, not a placement was stirring because they were all dead. The dossiers were hung in massive digital files, defining all pages, their friends, and their while. And in Google's great blender, an awful sort just got slewed, making mincemeat of merchants whose lives just got screwed. I sat alone with rank checkers on screen but could only see red where once I saw

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64:43

The 3 Pillars of Wisdom over 10,000 Years of Load...

Webcology ·

2023/11/09

On the eve of the first-ever brightonSEO San Diego Conference where Kristine Schachinger is going to speak, there was so much in the SEO and web marketing worlds for her and cohost Jim Hedger to talk about. We start with Google's claim that work on Core Web Vitals has saved over 10,000 hours of load time in the two-and-a-half years the set of metrics has existed. That takes us through a slew of Google and SEO news, along with a couple of items related to AI and Twixter before we loop back to the

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63:00

The We'll Ruin it Again for Fun and Profit Edition

Webcology ·

2023/11/02

An article in Verve titled, "The people who ruined the Internet", teaches hosts Jim Hedger and Kristine Schachinger a valuable lesson; if you're really going to really ruin something as big as the Internet, you'll want to include a live alligator for extra emphasis. Jim and Kristine, who both know most of the people quoted in the article personally, are awestruck at how badly off-base a really well-written article about SEO could be. There's a lot to unpack, dissect, reframe, cut

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61:30

The End of October Core News Update Edition

Webcology ·

2023/10/27

Covering a lot of bases in only an hour, this is a news-heavy episode. Hosts Kristine Schachinger and Jim Hedger start with a weird and very rare Google search outage and quickly move to news that sweeping regulation of A.I. will be introduced by executive order early next week. While the White House moves to regulate, Reddit might move to ban A.I. from training on Reddit content as negotiations between it and OpenAI appear to be flailing towards failure. Meanwhile, over at Google, SGE is getting

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62:00

The Search is Starting to Look Like Social Edition

Webcology ·

2023/10/19

As the world turns around in the hardest of ways hosts Jim Hedger and Kristine Schachinger talk through several trends in search and social media. An episode punctuated early by the political sides of tech, the conversation moves from TwiXter's often hateful Misinformation Environment to secrets revealed in Google's ongoing anti-trust trials to the conclusion of the October 2023 Core Update. Along the way, we also note Mike King's must-read piece on SGE and retrieval-augmented results

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62:43

The Ethical Intelligence Advanced Edition

Webcology ·

2023/10/12

Earlier in the day, show host Kristine Schachinger sat on a panel about ethics and A.I. with Morgan McGraw from Madrid-based Contextual Advertising Company, Seedtag. Morgan walks us through how Seedtag's Artificial Intelligence, Liz, works through tens or even hundreds of millions of pieces of page content, user behaviors, and site analytics to help their clients reach the most optimal target audience possible. To explain that, Morgan has to explain how Liz and other A.I. works, what it does,

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74:26

The EleventyFifth Google Update Edition

Webcology ·

2023/10/06

Recorded on host Jim Hedger's 55th birthday, this newsy episode covers a lot of Googly ground. Apparently, there's a lot to update with the September 2023 Helpful Content Update following hot on the heals of the August 2023 Core Update but a little bit before the October 2023 InternatSpam Update which, of course, preceded the October 2023 Broad Core Update. We also talk about the mysterious TwiXter playbook, the obvious TwiXter debt load, and a bit about how Bing Search's A.I. is already

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54:50

The Resistance Fuels Innovation Edition

Webcology ·

2023/09/28

In an interesting interview with A.I. researcher and artist Eryk Salvaggio, founder of the Algorithmic Resistance Research Group (ARRG!), hosts Jim Hedger and Kristine Schachinger discuss generative A.I. and the arts. After Eyrk explains how A.I. image models work to generate images from chaos, the interview explores the immediate effects of A.I. on the art world, how A.I. might shape or augment an artist’s creativity, how it will impact the business models of creativity, and how to protect artists

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65:46

The Artful Intelligence in Need of a Voice Edition

Webcology ·

2023/09/27

A rough-voiced version of Webcology was recorded several days late due to illness. With Kristine Schachinger recovering from a second round of COVID-19 and Jim Hedger getting over a throat infection that temporarily cost him his voice, this is one of those "the show must go on" episodes. We cover a lot of news in this episode from major AI advancements to the outcomes of Google's Helpful Content update. (note, Jim found the document he insisted Kristine send him).Support this podcast at

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62:53

SEO AI: The Methods, Tools, & Tactics Edition

Webcology ·

2023/09/15

In the second episode of a multi-part series on the impacts of A.I. on search engines and SEO, hosts Jim Hedger and Kristine Schachinger talk with Mark Traphagen, Vice President of Product Marketing & Training for seoClarity, an enterprise SEO platform. Mark talks about the ethical, technical, and business challenges of adding and altering A.I. in popular software products. -- Next, we're joined by Glasgow-based SEO Craig Campbell who talks about how he uses A.I. in some instances but how he

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67:03

LLMs: The Expl-A.I.-n It Like I'm 5 Edition

Webcology ·

2023/09/07

We are in a time of sweeping change driven by A.I. yet there remains a great deal of confusion about how Large Language Models work and how A.I. content is actually generated. Over the coming weeks, we hope to help change that. In the ten months since the public introduction of ChatGPT, we've used a lot of airtime talking about AI and the Large Language Models behind it. We've talked about extraordinary uses of A.I. and very reasonable fears about how A.I. is going to be used. Like many

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67:35

The Circle of Search at the End of Summer Edition

Webcology ·

2023/09/01

We started this week with the news that Google's original search spokesperson, Matt Cutts, and his wife Lindsay, are the parents of twins! That leads us to talk about Twitter and the "What Could Go Wrong?", attitude that wants to convert X into everything or distill the workings of the Web into X. From there, we have a fairly serious talk about Google's Search Generative Experience (SGE), which will be newly improved with links. Should companies be open to allowing their content to

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810 results

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