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PODCAST

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It"s a podcast for small business owners, makers and creators, from small business owners! Whatever stage

business entrepreneurship

All Episodes

37:26

The Art of Unboxing: Packaging Insights from Dane...

Bring Your Product Idea to Life ·

2025/04/11

Think your product packaging is “just a box”? Think again.In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever.I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how

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15:45

3 things you MUST do before you publish your first...

Bring Your Product Idea to Life ·

2025/04/08

Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKSJoin Amazon Made Easy: https://vickiweinberg.com/membership/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with meBuy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast,

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29:15

Etsy Uncovered: Tips and Tricks for New Sellers with...

Bring Your Product Idea to Life ·

2025/04/04

My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges.Dylan shares her tops tricks and tips for selling on Etsy including:Why Etsy might be the perfect home for your products—even if you thought it was only for crafters.How to set up your Etsy shop for successThe main mistake most new Etsy sellers make—and what to do

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21:47

Why You Shouldn’t Sell on Amazon

Bring Your Product Idea to Life ·

2025/04/01

I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business?I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you’re thinking about starting, I want to be sure you have a full understanding of what's involved.USEFUL LINKSAmazon Launch package: https://vickiweinberg.com/amazon-launch-package/What does it cost to sell on Amazon?:

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45:20

From Idea to Launch: How to Use Market Research...

Bring Your Product Idea to Life ·

2025/03/28

This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing.Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right

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24:39

Introduction to Amazon Ads: Tips and Tricks for Success

Bring Your Product Idea to Life ·

2025/03/25

Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.This is a great introduction to advertising on Amazon.Takeaways: It's essential to have well-optimized product listings to maximize the effectiveness of your ads. There are three

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33:14

One Year On - A catch up with Melissa McCall, Moving...

Bring Your Product Idea to Life ·

2025/03/21

It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here.As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago. Moving Little Minds provide literacy focused teacher and parent workshops, online courses, and teacher support materials that use research-backed

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20:44

My own experience selling on Amazon - and what I learnt

Bring Your Product Idea to Life ·

2025/03/18

Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on product listings, customer engagement, and inventory management. Stick around, because we’ll also cover some mistakes I made and what you can learn from

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49:55

Transform Your Business: Sam Chapman's Blueprint for...

Bring Your Product Idea to Life ·

2025/03/14

Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty!My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more – without discounting their products. Sam has a wealth of experience, having run his own successful hair salon and product line, and

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16:39

5 Common Amazon Selling Issues and How to Fix Them

Bring Your Product Idea to Life ·

2025/03/11

Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips are meant to help you navigate through Amazon’s tricky waters. Stick around for straightforward solutions that could save you a lot of hassle!LET’S

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28:05

Unlocking the Secrets of Retail Merchandising - with...

Bring Your Product Idea to Life ·

2025/03/07

If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets?My guest this week is Sarah Johnson. With decades of experience across high street brands and ASOS, Sarah Johnson saw a gap to bring big-business merchandising to smaller retailers, in a flexible, affordable

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12:46

Amazon Made Easy: 3 Quick Ways to Optimise Your...

Bring Your Product Idea to Life ·

2025/03/04

Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk about optimising your bullet points - to not just describe but also sell your product. Finally, we’ll cover refreshing your images to showcase your product better . So, let’s roll

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28:11

How Natrie is Changing the Way We Clean with...

Bring Your Product Idea to Life ·

2025/02/28

This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own!Lauren shares her journey from experimenting with formulas in her kitchen to collaborating with a freelance chemist and manufacturer to bring her products to market. She discusses

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22:33

Amazon Made Easy: How to Improve Amazon Listing...

Bring Your Product Idea to Life ·

2025/02/25

Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we’ll touch on the importance of driving traffic and utilising tools like FBA and Brand Registry to enhance your sales potential. Stick around

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40:16

From Hobby to Business: Hannah Weston's Jewellery...

Bring Your Product Idea to Life ·

2025/02/21

Could you turn your creative passion into a full-time business?This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah also works to commission and runs beginners jewellery workshops. Hannah shares her journey from making jewellery as a child (with a little encouragement

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14:06

Why You Need Amazon Made Easy – Your Membership for...

Bring Your Product Idea to Life ·

2025/02/18

Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales.I’ll cover:Who the membership is for and how it can help youWhat’s included – from live Q&A calls to exclusive training and community supportWhy now is the best time to join and

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53:10

From Doubt to Empowerment: Navigating the...

Bring Your Product Idea to Life ·

2025/02/14

Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e-commerce business owners.Claire Hill helps people create and sell their own physical products. Claire

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16:27

Don’t Give Up! How to Tackle Amazon Selling Issues...

Bring Your Product Idea to Life ·

2025/02/11

Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller SupportTakeaways: Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence. It's essential to document all issues clearly when contacting Amazon Seller Support for help. Use screenshots and clear descriptions to communicate effectively with Amazon about your problems. Be patient and persistent when dealing with Amazon, as responses

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40:26

Meet the Only Maker of Woollen Coffins - with Eleanor...

Bring Your Product Idea to Life ·

2025/02/07

Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw an opportunity to repurpose local wool—a resource farmers were struggling to profit from—into something totally unique: beautiful, biodegradable woolen

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13:10

Amazon Made Easy: Using your reviews to improve your...

Bring Your Product Idea to Life ·

2025/02/04

Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales.Takeaways: Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings. Incorporating keywords from positive reviews can enhance your product visibility and improve ad performance. Addressing common concerns found in negative reviews can reduce customer returns. LET’S CONNECTJoin my free Facebook group for

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371 results

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