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PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:21:23

Why Brands May Need Creators in Their Product...

Next in Media ·

2024/12/05

Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but may need to bring this talent in much earlier in the development process to best take advantage of their cultural connections.Takeaways:• The Evolution of Creative Leadership: Ashley Rudder's role as Chief Creator Officer highlights a modern, multidisciplinary approach to creative leadership, integrating

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00:20:53

Why Amazon is Trying to Downplay its Retail Media...

Next in Media ·

2024/12/03

Next in Media spoke with Kepler's head of retail media Zach Ricchiuti about the state of eCommerce 2024, whether Cyber Monday still matters, and why Amazon is changing its story as it plays the long game.Takeaways:• Retail Media Trends: The shift in retail media is moving beyond Black Friday and Cyber Monday into a two-week "Cyber Week marathon," transforming the way brands approach seasonal e-commerce strategies.• Evolving Media Investments: Retailers are extending ad spend into "off-site"

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00:30:04

The former President of Cameo Wants to Help Brands Go...

Next in Media ·

2024/11/21

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.Takeaways:• Agentio is an ad platform automating creator content buying, bridging brands and creators for frictionless collaboration. Its innovative approach targets

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00:22:55

How to Reach Multicultural Audiences in the...

Next in Media ·

2024/11/19

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.Takeways:• Inclusive Entertainment Leadership: Fuse Media is a Latino-owned, diverse entertainment company targeting a multicultural audience. • Young Multicultural Audience: The primary demographic is 18-34-year-olds, though the audience

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00:21:18

Ian Schafer on Why Creators Might Need Upfronts

Next in Media ·

2024/11/14

Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.Takeaways:• Unique Positioning of Ensemble: Ensemble differentiates itself in the creator economy by focusing on a curatorial approach to creators, similar to a studio, instead of a marketplace model.• Equity in the Creator Economy: Schafer highlights a systemic inequality in brand

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00:28:20

What's it like for Advertisers to Wait Around for the...

Next in Media ·

2024/11/12

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.Takeaways:• Post-Cookie Environment: Despite long discussions around a "post-cookie world," urgency has waned due to delays. • Challenges in Connected TV: The fragmented CTV landscape lacks

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00:27:31

How CookIt Media Is Helping Brands And Creators Break...

Next in Media ·

2024/11/07

Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.Takeaways:• Cook It's Origin: Laurie Buckle transitioned from traditional food media to establishing CookIt, initially as a consulting firm helping food bloggers professionalize their content. • Food Creators as

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00:32:43

Adam Singolda Wants Publishers To Collaborate To...

Next in Media ·

2024/11/05

Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.Takeaways:• Google’s Market Power and Tensions: Adam highlights concerns in the industry regarding Google's practices, such as keeping users within its ecosystem rather than directing them to other publishers. • Optimism for the Open Web: Despite challenges, Adam

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00:20:37

What's Really Holding Back Big Media From Doing More...

Next in Media ·

2024/10/31

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.Takeaways:• Creator Economy Shift: Goodfriend discussed how traditional media strategies are outdated for the creator economy. • Strategic Gap in Brand Approaches: Many brands lack a clear creator strategy and often make ad-hoc partnerships without defined objectives,

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00:27:08

Sir Martin on AI, Google, and Trump

Next in Media ·

2024/10/29

Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.Takeways:• Advertising Market Growth: Despite global challenges, the advertising market is growing, with digital media leading the way. • Dominance of Key Platforms: Six major players—Google, Meta, Amazon,

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00:25:42

Should We Really Treat Creators Like Mini Media...

Next in Media ·

2024/10/24

Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these kinds of ad deals alongside all the rest of their more traditional media activations.Takeaways:• Whalar’s Role: Whaler is a creator marketing agency that connects brands with creators based on audience affinity.• Creator ROI: A study by Nielsen showed that creators can deliver 2.4x return on investment

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00:17:57

Can Comcast, Paramount and Charter Work Together To...

Next in Media ·

2024/10/22

Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming.Sponsored By Moloco & EpsilonTakeaways:• Blockgraph's Mission: The company provides a privacy-focused collaboration platform and household identity framework, enabling advanced video strategies for around 50 clients in the U.S.• Addressing Industry Fragmentation: As the video industry has grown more fragmented, especially with the

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00:28:27

How Roku Plans To Bring All Those Instagram...

Next in Media ·

2024/10/15

Next in Media spoke with Peter Hamilton, Head of Ad Innovation at Roku, about the state of CTV ad products, the company's new self-serve ad product, and what's holding back more social media brands from taking the plunge into CTV.Sponsored By Moloco & EpsilonTakeaways:• CTV Advertising Innovation: Roku is constantly releasing and testing new products in CTV advertising, including interactive capabilities, commerce integrations, and unique user experiences like Roku City and discovery destinations

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00:27:02

Meet The Company That Brought Ryan's World To The Big...

Next in Media ·

2024/10/08

Next in Media spoke with Julia Moonves, pocket.watch’s SVP, Advertising Sales & Brand Partnerships, about navigating the kids ad market in YouTube era, and whether we're about to see a number of kid YouTubers become movie stars.Sponsored By Moloco & EpsilonTakeaways:• PocketWatch Overview: pocket.watch is a kids' media company that partners with popular YouTube content creators, primarily families and kids, to expand their businesses beyond YouTube into areas like merchandise and franchising.•

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00:25:37

So, How Is Google's Ad Tech Trial Going?

Next in Media ·

2024/10/01

Next in Media spoke with Ronan Shields, who covers ad tech for Digiday, about how the DOJ's case against Google is going in the ongoing ad tech trial, and whether he thinks this case will really reshape the digital ad market anytime soon. Ronan also discussed why some publishers are worried about a potential Google loss, and what Meta and Amazon might be thinking.Sponsored By MolocoTakeaways:• Google's Antitrust Case: The current trial is focused on Google's ad tech business, specifically regarding

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00:24:32

The Dangers Of The Ad Buying Industry's...

Next in Media ·

2024/09/24

Next in Media spoke to Karen Benson, EVP of integrated media at Deutsch New York about why she's worried that some brands have gone overboard on spending with ROI-friendly vehicles like social platforms and retail media. Benson also discussed the realities of AI in the agency world, and why it's not so easy to figure out how to fund creator programs.Takeaways:• Fragmentation of Media Choices: The biggest change in media has been the fragmentation of options. This shift impacts both media planning

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00:23:52

How Crunchyroll Quietly Became A Streaming War Victor

Next in Media ·

2024/09/17

Next in Media spoke with Rob Sands, Crunchyroll’s Senior Vice President of Business Development, about how the anime-centric media company became an under the radar juggernaut in streaming, gaming and events. Sands talked about why anime has had such a massive breakout in the US, and what brands need to know about this growing audience.Takeaways:• Crunchyroll's Growth and Business Model: Crunchyroll has evolved from a user-generated video site to a global anime streaming platform with over 15

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00:31:03

An Insider's Take On How YouTube Became A CTV Force

Next in Media ·

2024/09/10

Next in Media spoke with former Google executive Denis Crushell, CCO of Precise.TV, about the early days of YouTube's ads and programming strategy, and how the company is doing surging into TV while fighting off TikTok.Takeaways:• YouTube's Growth and Evolution: Denis discussed YouTube's transformation from a platform for user-generated content to becoming a major player in TV watch time.• YouTube's Strategy for Ads and Monetization: In the early days, YouTube was cautious about ads, but over time,

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00:35:34

Why Traditional TV Companies Are Looking to Call Out...

Next in Media ·

2024/09/03

Next in Media spoke with Sean Cunningham, president and CEO of the Video Advertising Bureau, on the industries debate over what constitutes premium content, and why in his view brands should demand far more control and transparency for their campaigns on social platforms.Takeaways:• State of the TV Ad Market: The TV ad market is in flux, influenced by shifts to streaming, social video, and significant changes in major players and distribution formats.• Importance of Premium Content: Premium video

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00:25:31

How to Build a Retail Media Network in 15 Minutes

Next in Media ·

2024/08/21

Next in Media spoke with Daniel Folkman, Gopuff's SVP of business, about the company's growing footprint in the ad business despite the fact that he thinks there are way too many retail media networks.Takeaways:• Business Overview and Evolution: Gopuff started over 10 years ago, focusing on delivering convenience products like snacks and drinks. It has since evolved to carry over 5,000 SKUs, including groceries, home essentials, and alcohol. • Target Customer Demographics: Gopuff’s primary

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