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PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

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All Episodes

00:26:41

Ep. 127: UCA 2024 Conference Recap

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/04/24

For this week’s episode, Nick and Michael are recapping their time at the Urgent Care Association (UCA) conference in Las Vegas. They talk about all of the fun activities they did in Vegas before diving into the reason for and benefits of attending the UCA conference. Nick and Michael also talk about the educational sessions and the expo, where vendors showcase solutions to improve urgent care clinics. Emphasized in this episode is the importance of stepping away from the clinic to gain new ideas

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00:29:16

Ep. 126: Profit Injections - Part 3: Clinic Math

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/04/17

Today’s episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns.Have a

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00:43:40

Ep. 125: They Ask, You Answer - Interview with Devon...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/04/10

In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the

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00:30:36

Ep. 124: Profit Injections - Part 2: Implementing...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/04/03

Today’s episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices. Article referenced for this episode:

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00:33:02

Ep. 123: Transform Your Business With the...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/03/27

In today’s episode, Nick and Michael speak with Lyn Askin, founder of EOS Worldwide. Lyn discusses the Entrepreneurial Operating System (EOS) and how it can transform businesses. He also shares his personal journey with EOS and how it helped him scale his digital marketing agency. He explains the key components of EOS, including vision, traction, and health, and how they can improve business operations. They conclude the episode by talking about practical steps for getting started with EOS and the

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00:28:47

Ep. 122: Profit Injections - Part 1: Lose Weight to...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/03/20

In today’s episode, Nick and Michael introduce a new series called “Profit Injections”, where they discuss how to increase profits in urgent care clinics. The focus of this episode is on adding weight loss services to increase profits. They discuss the benefits of adding weight loss services, such as filling a community need, enhancing clinic reputation, and differentiating in the marketplace. Have a question or a story we should feature as an episode? Email us

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00:33:21

Ep. 121: How to Use A.I. Effectively for Your Clinic...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/03/13

In today’s episode, Nick and Michael interview Jonathan Mast, the owner of White Beard Strategies. Listen as they discuss the practical applications of AI in patient care clinics. You’ll learn about how Jonathan recommends starting with ChatGPT as a tool to save time and improve efficiency. Other tools like Claude and Mid-Journey can also be useful for data analysis and image generation. Jonathan talks about the importance of understanding AI and its role as an amplifier of existing skills. He also

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00:34:07

Ep. 120: Front Desk Marketing - Part 3: Strategies...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/03/06

In this episode, Nick and Michael discuss various strategies to improve front desk marketing in healthcare clinics. They emphasize the importance of the front desk as the face of the clinic and the first point of contact for patients. They suggest proactive communication, utilizing marketing materials, soliciting reviews, and using personal details to enhance the patient experience. They also discuss the implementation of loyalty programs, participating in community events, and utilizing social

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00:34:10

Ep. 119: The Importance of Location in Retail...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/02/28

In this episode, Nick and Michael interview Kimberly Darnell, a commercial real estate agent with CARR Commercial Realty. They discuss the importance of location in retail healthcare and the value of having a commercial real estate agent who understands the unique needs of healthcare professionals. Kimberly shares her background in healthcare and how it has helped her in her current role. She also dispels common misconceptions about finding commercial locations and highlights the importance of

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00:37:18

Ep. 118: Front Desk Marketing - Part 2: Navigating...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/02/21

Today’s episode is part two of our three-part series, Front Desk Marketing. In this episode, Nick and Michael discuss how to navigate high pressure situations in a medical practice. They emphasize the importance of processes and procedures, training, and access to information. They also highlight the need for time management and efficiency, prioritizing tasks, and streamlining workflows. Additionally discussed, is how to handle upset patients and share best practices for dealing with high-pressure

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00:29:44

Ep. 117: Front Desk Marketing - Part 1: First...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/02/14

This episode introduces the first part of our new series, Front Desk Marketing. Nick and Michael emphasize the importance of first impressions, as the front desk person sets the tone for the clinic. Visual impact, appointment management, effective communication, HIPAA compliance, and word-of-mouth marketing are all discussed in this episode. Don’t miss out on the first installment of our new series!Have a question or a story we should feature as an episode? Email us

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00:30:59

Ep. 116: Separating Finances for Success - Interview...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/02/07

Today we’re talking with Natalee Perkins from J. Galt! Natalee discusses the importance of separating personal and business finances for medical clinics and small businesses. She also highlights the challenges faced by new clinics and the need for building business credit. She provides insights into the business credit bureaus and the importance of reporting to all three bureaus. Want to learn more? Natalee offers assistance for startups and outlines the steps to get started in building business

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00:19:06

Ep. 115: How to Guarantee Your Urgent Care Will Fail

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/01/31

In this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point. Have a question or a story we should feature as an episode? Email us

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00:32:29

Ep. 114: How Much Does Healthcare Marketing Cost?

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/01/24

In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing

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00:28:27

Ep. 113: Marketing Mindfully: Standing Out in the...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/01/17

REGISTER FOR THE WEBINAR:⁠⁠ https://webinars.patientcaremarketingpros.com/2024-plan575380⁠⁠ Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating

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00:26:58

Ep. 112: Google Deleted Google Sites: What's Next?

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/01/10

REGISTER FOR THE WEBINAR:⁠ https://webinars.patientcaremarketingpros.com/2024-plan575380⁠ Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful

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00:30:48

Ep. 111: 2024 Healthcare Marketing Trends

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2024/01/03

REGISTER FOR THE WEBINAR:https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful

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00:12:52

Ep. 110: This is an Ad: Boost Your Clinic's Success...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/12/27

As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their ability

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00:23:12

Ep. 109: Bridging the Gap in Patient Experience

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/12/20

In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide

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00:37:02

Ep. 108: Exploring the Multifaceted World of...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/12/13

In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse

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211 results

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