PODCAST

Higher Voltage

Volt

Podcast by Volt

education

All Episodes

00:34:39

Ep16. Rebranding from Within: How Cabrini College...

Higher Voltage ·

2017/12/18

Shortly after joining Cabrini University, Vice President for Marketing and Communications Celia Cameron was given a clear directive: lead a school rebrand in 11 months with a small internal team and minimal budget. In the season finale of the Hashtag Higher Ed podcast, Celia Cameron details her organizational priorities for the rebrand, how her team gathered stakeholder buy-in throughout the process, and the challenges of maintaining a new brand post-launch.

00:34:33

Ep15. Exploring Skidmore College's Podcast Series,...

Higher Voltage ·

2017/11/27

Jackie Vetrano, Social Media Coordinator at Skidmore College, joins the Hashtag Higher Ed Podcast to discuss the story behind Skidmore College's podcast series, "This is Skidmore." Jackie shares insights into how she develops topics for the show, the logistics of recording audio, and what she's learned after three seasons and 34 podcast episodes.

00:53:12

Ep14. X Marks the Spot: Understanding Student Journey...

Higher Voltage ·

2017/11/06

JP Rains, Director of Digital Strategy at Laurentian University, joins the Hashtag Higher Ed Podcast and explains why your institution needs a student journey map. Plus, JP offers a step-by-step guide to creating journey maps that lead to tangible improvements in the customer experience.

00:46:42

Ep13. Lessons from George Washington University's $1...

Higher Voltage ·

2017/10/24

Back in 2011, George Washington University embarked on a long journey with a lofty goal. Its “Making History” campaign would be the school’s third major comprehensive campaign and its first campaign to raise one billion (yes, with a b) dollars. Six years later, and one year earlier than expected, George Washington University successfully closed the “Making History” campaign. At its conclusion, it was the largest capital fundraising campaign in its history, with more than 66,000 donors contributing

00:40:01

Ep12. Five Key Takeaways from Purdue University's Day...

Higher Voltage ·

2017/09/17

Purdue University's Day of Giving is widely considered the gold standard in social media fundraising within the higher education space. In this episode of the Hashtag Higher Ed Podcast, Kate Jolly, Director of Digital Fundraising, and Amber Turner, Senior Director of Annual Giving and Stewardship, take a break from planning for their fifth Day of Giving to share five key takeaways from their 24-hour digital fundraisers.

00:39:38

Ep11. Start Storytelling like Notre Dame

Higher Voltage ·

2017/08/20

Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre Dame, a strategic storytelling endeavor that shares long-form content through a variety of mediums, raising awareness for the lesser-known aspects of a University famous for faith and football.

00:57:14

Ep10. We Takin' Over (Your Social Media Channels)

Higher Voltage ·

2017/08/04

On this episode of the Hashtag Higher Ed Podcast, we explore the benefits, logistics, and best practices for social media takeovers, with panelists from Wheaton College, University of Tennessee, University of Surrey, and the University of Warwick.

00:35:47

Ep9. Butler's Marketing Goes to the Dogs

Higher Voltage ·

2017/07/22

This spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students. In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, Associate Director of Enrollment Marketing at Butler University, and Michael Kaltenmark, Director of External Relations at Butler University, discuss this innovative approach to yield marketing, the genesis and planning of their dog- and cat-vertising campaign, why they felt

00:40:29

Ep8. Bringing the Power of Social Listening to Campus

Higher Voltage ·

2017/07/10

Dr. Liz Gross joins the Hashtag Higher Ed Podcast to discuss the case for engaging in true social listening, how professionals on campuses can get started with social listening, and the number one mistake most people make when implementing social listening on their campus. She also offers a rundown of some of the more well-known software options available in the market, shares a few of her best practices for getting the most bang for your buck when it comes to installing social listening software on

00:58:05

Ep7. Digital's New Role in Education Marketing and...

Higher Voltage ·

2017/05/30

In this bonus episode of the Hashtag HigherEd Podcast, marketing professionals from Temple University, The University of Pennsylvania Wharton School of Business, Peddie School, and Lehigh University discuss branding in higher education, the biggest shift in education marketing over the past decade, the importance of meeting students where they are, why brand ambassadors are the key to marketing authenticity, and more. This audio is from a 2017 Philly Tech Week event hosted by eCity Interactive,

00:25:16

Ep6. Lessons from Temple's Most Socially Savvy Dean

Higher Voltage ·

2017/05/21

David Boardman, dean of the Lew Klein School of Media and Communication at Temple University, is no stranger to balancing the personal with the professional on social media. As former Executive Editor and Senior Vice President of The Seattle Times, Boardman was an early adopter of Twitter, using the platform to gather information and broadcast breaking news. In this episode, Dean Boardman talks about the benefits of staying socially engaged as dean, how he’s used Twitter as a tool for recruitment,

00:31:26

Ep5. Influencer Marketing, Ambassador Kits, and...

Higher Voltage ·

2017/05/07

Michelle Bartonico, Director of Marketing & Communications at Trinity University, shares how Trinity University is using brand ambassador kits, online and offline, to provide brand swag, facts and figures, and digital assets to alumni, staff, faculty, and students. Michelle shares how the idea of digital and tangible ambassador kits came to be at Trinity, the hidden benefit to Trinity’s process of requesting an ambassador kit, and how Trinity is using user-generated content and social media

00:38:48

Ep4. Enrollment Management in the Digital Age

Higher Voltage ·

2017/04/23

Adam Castro, Vice President of Enrollment Management at Bloomfield College, joins the Hashtag Higher Ed podcast to discuss the three biggest changes in enrollment management since he joined the profession, why and how students and parents have become much more empowered in choosing a college, the surprising new inquiry form that Bloomfield College prospective students are using, and more.

00:42:58

Ep3. Princeton University's Social Media Day

Higher Voltage ·

2017/04/09

Eva Kubu, Fairy Job Mother and Director of Career Services at Princeton University, joins the Hashtag Higher Ed podcast to talk about Princeton University's Social Media Day, a “campus-wide professional development conference designed to bring together the entire community.”

00:34:32

Ep2. Exploring the Rise of Video Marketing in Higher...

Higher Voltage ·

2017/03/27

Gina Benigno, a Video Production Manager at Temple University, joins the Hashtag Higher Ed Podcast to discuss the rise of video marketing, how Temple addresses annual events in new ways to consistently engage its audience, the key to creating authentic video content, and how schools can invest in video marketing without breaking the bank.

00:26:13

Ep1. The Changing Landscape of Blogging in Higher...

Higher Voltage ·

2017/03/11

In the first episode of the Hashtag Higher Ed podcast, Stephen App sits down with Emily Brennan, Senior Specialist, Digital Communications at the University of Pennsylvania Law School, to talk about the changing landscape of blogging in higher education, the rise (and potential fall) of Medium, and publishing on rented land.

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