x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

business careers

All Episodes

16:12

It's Now Time To Give Solo PR Pros Their Respect

That Solo Life: The Solo PR Pro Podcast ·

2024/03/04

Today we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pricing of tools and products to respecting the value solos bring to the table, it’s time to give solo PR pros our respect.Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of

en

19:18

Conflict, Criticism and the Modern Solo PR Pro

That Solo Life: The Solo PR Pro Podcast ·

2024/02/26

On this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we tackle the big question: How do we teach the next gen these crucial soft skills? Tune in for an honest, straight-talk session on the art of handling the hard stuff in PR.Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free,

en

19:49

Trend Chasing, Taylor Swift and Why Everyone Needs to...

That Solo Life: The Solo PR Pro Podcast ·

2024/02/19

In this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it doesn’t translate into meaningful engagement or revenue. Special Offer: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join. Transcript Michelle Kane

en

17:57

Small Budget PR

That Solo Life: The Solo PR Pro Podcast ·

2024/02/12

The whole point of operating as a solo PR pro or small agency is the ability to build the business that is right for you. But let's face it, there are many people out there who are only going to be comfortable with a certain budget level. In this episode, we want to help you to think creatively about when someone comes your way and they maybe don't have the budget that you desire. Bonus: information about the exciting Solo PR Pro offer courtesy of Lettuce. Transcript Michelle Kane (00:03): Thank

en

19:52

Sealing the Deal: Is Outsourcing PR Sales a Good Idea?

That Solo Life: The Solo PR Pro Podcast ·

2024/02/05

As a solo PR pro or small agency, is it ever a good idea to outsource your sales? It depends. In this episode we talk about how there is no right or wrong answer, only the answer that works for you and your business. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. How are you today,

en

15:23

Panic, PR and the Way Forward

That Solo Life: The Solo PR Pro Podcast ·

2024/01/29

As we begin 2024, there are a lot of unsettling developments in the media industry. Layoffs and the shuttering of legacy media – it can cause a panic. But we know that change is constant and there is always a way forward. Axios article: "Challenger" firms rising: Top PR talent defect from big agencies Transcript Michelle Kane (00:02): Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane,

en

15:42

Breaking Up the Band – Becoming Solo Again

That Solo Life: The Solo PR Pro Podcast ·

2024/01/22

There are seasons in every solo PR pro’s career. If you’ve built a successful virtual or micro agency but you’re feeling burnt out and considering paring down your practice to a solo endeavor, this is an episode you don’t want to miss. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hi

en

13:42

Let the Good Times Roll…And Roll

That Solo Life: The Solo PR Pro Podcast ·

2024/01/15

Did you start the new year determined to keep a calm and purposeful pace? How’s that going so far? In this episode, Karen and Michelle talk about how it is – really, it is – possible to be as productive as ever and stay off the hamster wheel. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves. People like me, Michelle Kane with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro

en

19:43

The Problems and Opportunities of 2024

That Solo Life: The Solo PR Pro Podcast ·

2024/01/08

The data indicates the U.S. economy closed 2023 in a much healthier state than anticipated. So why do so many feel the opposite? Will this perception continue into 2024 and what can each of us do to remain resilient? Reference links: Weekly Workforce Newsletter Kyla Scanlon Instagram Transcript Michelle Kane (00:17): Thank you for joining us for That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, my ever-steady co-host,

en

19:05

The PR Forecast for 2024

That Solo Life: The Solo PR Pro Podcast ·

2024/01/01

This episode was inspired by a recent blog post on SoloPRPro.com – The PR Forecast for 2024. What can we expect in – and from – our industry? How can solos get the most out of our businesses this year and beyond? Let’s find out together. Transcript Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, and my ever steady co-host, Karen Swim of the hive of PR, the fabulousness

en

15:51

Navigating the PR Pro/Journalist Relationship:...

That Solo Life: The Solo PR Pro Podcast ·

2023/12/18

PR pros and journalists share a lot of common ground, including stress levels. Sometimes communication breaks down. Sometimes, whether it’s beyond our control or not, we can’t give the other what they want or need. But what we can do is continue to do our best to work together. Let us know what you think of today’s episode at soloprpro.com. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves,

en

13:28

Holiday Hacks

That Solo Life: The Solo PR Pro Podcast ·

2023/12/11

In this episode, Karen and Michelle provide some holiday hacks – from navigating client gifts to reducing stress, let’s make the most of this holiday season. Share your favorite holiday hack with us at soloprpro.com. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. How are you,

en

15:56

Everyone is Amazing! Does Your PR Biz Need Personal...

That Solo Life: The Solo PR Pro Podcast ·

2023/12/04

You make sure your clients are developing and working on their personal and corporate brands but when it comes to you and your solo practice, well, do as we say, not as we do. Does this sound like you? In today’s episode we dig in on personal branding and its value. Let us know what you think at soloprpro.com. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane,

en

15:28

AI Shake-Ups, Solutions and Ethical Standards

That Solo Life: The Solo PR Pro Podcast ·

2023/11/27

In this episode we cover the turmoil at OpenAI, AI vetting PR pitches, and the newly-released Guidelines, Tips, and Best Practices for using AI from PRSA. Let us know what you think at soloprpro.com. Transcript Karen Swim (00:04): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. Hi, Karen, how are you? Karen Swim, APR

en

28:00

Building a More Inclusive Future: Conversations with...

That Solo Life: The Solo PR Pro Podcast ·

2023/11/20

There are many challenges faced by DE&I practitioners in today's landscape, including the backlash against DE&I efforts. In this episode, we are joined by an expert in the field of DE&I communications, Bernadette Davis of Bernadette Davis Communications. Listen to hear her valuable insights on how communicators can navigate these challenges, emphasizing the need for inclusivity to be woven into the company's culture. Stay in touch with Bernadette on LinkedIn and at her website,

en

22:13

Where Do We Go from Here? Social Media for 2024

That Solo Life: The Solo PR Pro Podcast ·

2023/11/13

The social media landscape has changed drastically over the course of this year. What does that mean for our clients as we plan for 2024? Transcript Michelle Kane (00:03): Thank you for joining us for another episode of That's Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my ever steady co-host, Karen Swim with Solo PR Pro. Hi Karen. How are you doing today? Karen Swim, APR (00:21): Hey, Michelle. I am very chilly,

en

17:56

When Good Intentions Go Wrong

That Solo Life: The Solo PR Pro Podcast ·

2023/11/06

Don't let good intentions lead to unintended consequences in your PR efforts. In this episode, we discuss a recent well-meaning attempt by a CEO to address negative press that ended up creating more problems for the company. We highlight the dangers of speaking without consulting expert counsel and the need for CEOs to consider the impact of their words on both internal and external audiences. Read the article in TechCrunch: Carta’s CEO reaches out to customers about bad press, alerting them to bad

en

14:43

Communicating Clearly in Uncertainty

That Solo Life: The Solo PR Pro Podcast ·

2023/10/30

Atrocities against innocents in the Middle East. Another mass shooting in the U.S. Every day, something new to absorb and process. Now more than ever, PR pros need to lead the way in communicating clearly in all of this uncertainty. Read Hope and the Hard Things on the Solo PR Pro blog. Transcript Michelle Kane (00:17): Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters

en

16:55

Unveiling the Warsaw Principles: Ethical AI in PR

That Solo Life: The Solo PR Pro Podcast ·

2023/10/23

We cover AI and PR in many of our episodes because we want our fellow PR pros to have the knowledge they need to stay on top of this technology. In today’s episode, we’ll discuss the new “Warsaw Principles” unveiled earlier this month on the ethical use of AI in public relations by the International Communications Consultancy Organization (ICCO) at its Global Summit. Read the story courtesy of ProvokeMedia.com. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That

en

21:56

Balancing the Pitch: Navigating Mental Wellness as a...

That Solo Life: The Solo PR Pro Podcast ·

2023/10/16

PR pros, communicators, we work in a unique environment. In an industry where we feel compelled to always be “on” and available, it’s challenging to make the time to work on our mental health. Know that you are not alone and know that taking that time is not only worth it, it’s essential. Mental health is a topic we’ve addressed in a previous episode and in this Solo PR Pro blog post. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR

en

181 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...